In his new book “TRUST: Knowing When to Give It, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken” (Worthy Books, ISBN: 9781546003373, March 28, 2028), Dr. Cloud explores the five foundational aspects of trust that must be present for any relationship to function successfully and helps us to understand what can cause us to exercise faulty judgment in our trust decisions.
The Five Essentials of Trust are:
* Understanding
* Motive and Intent
* Ability
* Character
* Track Record
We are wired biologically, neurologically, emotionally, spiritually, and psychologically to trust. Trust is the currency that drives every relationship, beginning with the foundational bond between infants and their mothers, extending to the trust networks that undergird every human endeavor – art, science, business – and binding together every relationship we have ever had or ever will have. Nothing in our world works without trust.
It is tempting to think that trust is simple, that we should be able to spot a lack of trustworthiness relatively easily. But we all have our stories about misplaced trust. We either missed clear or subtle warning signs or there just were not any warning signs to see. Everything looked good on the surface, and maybe it was. But we got burned anyway.
In TRUST, Dr. Cloud equips us to understand and manage trust in all our relationships: family, work and romantic, so that we can build and maintain happy, healthy, and productive relationships.
Dr. Henry Cloud is an acclaimed leadership expert, clinical psychologist and New York Times bestselling author. His 45 books, including the iconic Boundaries, have sold nearly 20 million copies worldwide. He has an extensive executive coaching background and experience as a leadership consultant, devoting the majority of his time working with CEOs, leadership teams, and executives to improve performance, leadership skills and culture.
Contact: Laini Brown, Director of Publicity, Hachette Nashville, 615.371.7763
