Former Executive Director of Innovation and Strategic Partnerships at InterVarsity Press will begin new position on September 5, 2023
TEMPE, ARIZ., (August 14, 2023) – The Evangelical Christian Publishers Association (ECPA) announces that Sally Sampson Craft will join its staff as Manager of Member Care. In that position, Craft will serve existing, new, and potential voting members and small press, international, and industry affiliates to foster strong member engagement and retention and to enhance the services ECPA offers to its community. She will also partner with other ECPA staff to launch a new quarterly onboarding webinar for new members.
“I am delighted that at a time when ECPA needed to fill this strategic position, someone with Craft’s experience in publishing and knowledge of ECPA was ready to make a change,” Cynthia Helblig, Executive Administrator and Office Manager, said. “Our entire staff is looking forward to working with Sally as together we serve our membership.”
During more than 35 years in Christian book publishing at IVP, Craft led a number of innovative turns, including launching the company’s website, shaping its digital publishing program, and nurturing its Every Voice Now initiative. Additionally, she was recognized for collaborating cross-departmentally on process improvements and for establishing and strengthening cross-organization partnerships. For the past several years she has served as a member of ECPA’s recognition committee.
“I’m looking forward to partnering with Sally Craft and to seeing the contributions she will make to our community, especially in the area of member care,” Jeff Crosby, ECPA president and CEO, said. “Her 35 years of publishing experience at multiple levels of our industry, from copywriter to the executive level, has given her a strong background to understand and meet the needs of our community.”
Craft said, “It was a joy to work with Jeff Crosby during his years in leadership at IVP and, more recently, to work with the ECPA staff team and other publisher representatives as a member of the recognition committee. I look forward to this new chapter in my Christian publishing career, and I hope to serve ECPA and its members well in the years ahead.”
The Evangelical Christian Publishers Association (ECPA) is an international non-profit trade organization comprised of member companies that are involved in the publishing and distribution of Christian content worldwide. Since 1974, ECPA has strengthened Christian publishing by building networking, information, and advocacy opportunities within the industry and throughout multiple channels so that our members can more effectively produce and deliver transformational Christian content. ECPA.org
Media Contact: Jeff Crosby, ECPA president and CEO, 630.989.0222 or jcrosby@ecpa.org
