Nashville, TN, February 20, 2024 – HarperCollins Christian Publishing announces author and pastor Max Lucado has achieved a remarkable milestone with 150 million products in print. In more than 35 years of publishing, Max Lucado has penned more than 40 works of adult nonfiction, standing alongside dozens and dozens of bestselling children’s books, gift books, Bible studies, commentaries, and collections.
“It is remarkable to have a front row seat to see the impact of Max and his publishing,” says Mark Schoenwald, President and CEO, HarperCollins Christian Publishing. “Publishing Max has been a privilege both professionally – to see the millions of lives affected by his books – and personally – to experience his integrity and encouragement firsthand.”
To get a visual of how many products is 150 million – if you stacked all of Max’s products from end to end you would be able to line them up from San Francisco to New York City and back— more than three times.
“Isn’t it just like God to let a grace-needing guy like me write books about His unending grace?” says Max Lucado. “I am honored to see how He has worked in and through me and our talented publishing team.”
Max Lucado began his publishing career in 1985 with his first adult trade book, On the Anvil. He has written adult trade books, children’s books, gift books, Bibles and Bible studies. In each of these categories, Lucado has written at least one title that has sold more than one million copies.
Don Jacobson, Senior Vice President and Books Group Publisher of HarperCollins Christian, has worked with Max in many roles in his publishing career. “I first met Max in 1985,” recalls Jacobson. “Max’s kingdom impact for the last 40 years is astounding – he points his readers to the hope found in Jesus in every line of every book, Bible study, curriculum and children’s book he winsomely pens.”
Lucado was the recipient of the 2021 ECPA Pinnacle Award for his outstanding contribution to the publishing industry. He will be releasing his next full-color children’s book Just in Case You
Ever Feel Alone (February 2024, Tommy Nelson) and his next adult trade book on the End Times entitled What Happens Next: A Traveler’s Guide Through the End of the Age in August 2024.
In addition to announcing this publishing milestone, HarperCollins is announcing results from a new national survey showing 14% of Americans (one in seven) have read one or more Max Lucado books. In this same survey, 92% of his readers said: “Max Lucado’s content is relevant today” and 88% said his content “will always be relevant.”
About Max Lucado: Max Lucado is known for combining poetic storytelling and homespun humor with the heart of a pastor. His trade books all begin as sermon series at Oak Hills Church, and his sermons all start with Max asking himself this question: “What can I say on Sunday that will still matter on Monday?” He’s been dubbed “America’s Pastor” by Christianity Today, “The Best Preacher in America” by Reader’s Digest, and the “Ted Lasso of Pastors” by the Dallas Morning News. Max Lucado has penned more than 40 works of adult nonfiction, standing alongside dozens and dozens of bestselling children’s books, gift books, Bible studies, commentaries, and collections. His books have been published in 56 languages worldwide and regularly appear on bestseller lists, including The New York Times, Publishers Weekly, and USA Today. Learn more at www.MaxLucado.com.
Thomas Nelson is a world leading publisher and provider of Christian content, providing readers with quality inspirational products for more than 200 years. With over 250 new, original books and Bibles published each year and distributed in more than 100 countries, translating content in more than 65 different languages, Thomas Nelson is committed to one central mission: inspiring the world by meeting the needs of people with content that promotes biblical principles and honors Jesus Christ. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curricula, and digital content. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.ThomasNelson.com.
Max Lucado Stats (as of 1/10/24)
- 150 million Max Lucado products in print
- 2.4 million followers on Facebook (facebook.com/MaxLucado) 1.3 million followers on Twitter (twitter.com/MaxLucado)
- 365,000 followers on Instagram (instagram.com/maxlucado)
- 99.1k subscribers on YouTube (youtube.com/MaxLucadoOfficial)
- 6 million downloads of The Max Lucado Encouraging Word Podcast (since 7/20/20 launch)
- 56 different languages worldwide his books have been published in
- 1 in 7 Americans have read a Lucado book
- Pastor at Oak Hills Church since 1988 (San Antonio, TX)
Contact: Jana Muntsinger, MMPR, 832-247-9308, jana@mmpublicrelations.com
