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“Think This, Not That” hits both New York Times and USA Today bestseller lists

Dr. Axe Reveals Mindset Is Even More Effective Than Food as Medicine

NASHVILLE, Tenn (April 12, 2024) – W Publishing Group, an imprint of Thomas Nelson, announced that Think This, Not That (April 2, 2024) by Dr. Josh Axe is a New York Times bestseller appearing at #10 on the self-help, how-to and misc. list as well as appearing at #18 on the USA Today bestseller Booklist.

Renowned doctor, writer and entrepreneur Dr. Josh Axe has helped tens of thousands of people across the globe become the healthiest versions of themselves. When clients have come to him in search of a fuller, more meaningful life, his message has been the same – it starts in one place: your mind.

In Think This, Not That (W Publishing Group, an imprint of Thomas Nelson, April 2, 2024) Dr. Josh Axe unpacks the top twelve mental barriers holding people back from realizing their potential and becoming the greatest version of themselves, and contrasts each one with a new empowering mindset–undergirded with exclusive proof that mindset trumps all in living one’s healthiest, best life. Dr. Axe’s own personal story of healing after a devastating injury through mindset will compel every reader to try these techniques.

“Our mindset is the ultimate catalyst for change; it’s what propels us forward. It’s also what can hold us back,” writes Dr. Axe. “I carried this lesson with me when I became a physician. While I firmly believe in the healing potential of food as medicine, I discovered that nothing could match the transformative impact of mindset medicine. Not only did I teach my patients to “eat this, not that,” I also helped them understand the transforming power of the mind in how to “think this, not that.”

Dr. Axe has spent the past decade studying mindset, including time as a student earning his Master of Science in Leadership at Johns Hopkins, as a physician helping patients overcome physical and psychological challenges and as an entrepreneur leading and mentoring teams to grow. Think This Not That is a collection of what he’s learned and experienced to help readers begin to think, and live, at a higher level. Through science, stories, and strategies, each chapter will provide the tools it takes to create lasting change.

Dr. Axe is available for interviews and can speak to:

  • 12 mental barriers keeping you from being your best self
  • Mindset as medicine > Food as medicine
  • Crave a more meaningful life? Start here
  • The key to limitless leadership
  • Axe’s personal story of recovering from an intense back injury, using natural remedies and a focus on mindset

Dr. Josh Axe is a leadership expert, entrepreneur, and physician. He earned his doctorate from Palmer College and earned his doctorate from Palmer College and his Master of Science in Organizational Leadership from Johns Hopkins University. Josh is the cofounder and CVO of Ancient Nutrition and founder of DrAxe.com. His company ranked on the Inc. 5000 fastest growing companies two years in a row. He is the bestselling author of Eat Dirt, Keto Diet, and Ancient Remedies. Josh is the founder of Leaders.com, an online platform that provides the latest on breaking news, leadership, business, and wealth. He regularly teaches lectures and trains entrepreneurs on leadership, mindset, and self-development. Josh is married to his wife, Chelsea, and they have one daughter and another due this December. They live between Nashville, TN and Dorado, PR and enjoy cooking, staying active swimming and cycling, and prioritize time for their faith and family. His latest book, Think This Not That, is available nationwide.

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