April 19, 2024 – COLORADO SPRINGS, Colorado – Coming off a strong 2023 where David C Cook saw 24% growth in book sales, the company experienced its best Easter week ever, according to Bookscan, with a 45% increase over its previous top Easter week in 2021, significantly outperforming publishing industry averages for that same week.
Easter week 2024 was also Cook’s second highest sales week in its history, only slightly behind the week prior to Christmas 2023.
“We are very excited to see the incredible growth of our trade books division, well outpacing industry percentages,” said David C Cook Executive Vice President Chadd Miller. “We are grateful for the expanding list of retailers that are offering our products, because we know that transformation happens when Christ-centered books and resources get into the hands of people in the church.”
David C Cook’s successful Easter week sales were driven predominantly by The Action Bible and its portfolio (including The Action Bible Expanded Edition and The Action Bible Faith in Action Edition) which sold 66% more units this Easter than in 2023.
The Action Bible brings the stories of the Bible to life through an immersive experience that transports readers into biblical stories through over 230 fast-paced narratives and striking illustrations created by former Marvel Comics illustrator Sergio Cariello. It has consistenly been a top selling children’s Bible since the first edition was published in 2010.
For more information, visit davidccook.org. For more information on The Action Bible, visit theactionbible.com.
David C Cook is a 501c3 nonprofit organization dedicated to equipping the global church with leadership, discipleship, and worship resources to help Christians grow in faith and pass it along to the next generation. Read more about David C Cook and its global ministry outreach at www.davidccook.org.
Media Contact: Cathy Herholdt, VP, Communications cathy.herholdt@davidccook.org 719.533.3011
Submit a News Item
Submit industry related news releases to rushtopress @ecpa .org for consideration. Rush to Press is sent every Monday and eligible releases must be received by end of day Friday prior to the Monday’s publication.
Career Posts
To announce a job opening in Rush to Press, post it first at the ECPA Career Center at jobs.ecpa.org, and your announcement will appear in the next issue.
Subscribe
To receive Rush to Press, along with other industry updates from ECPA, please follow the instructions here to create or modify your ECPA community profile. To subscribe to Rush to Press without using a profile, subscribe here.
Unsubscribe
If you would like to be removed from the Rush to Press distribution list, please edit your ECPA profile preferences or email info @ecpa .org.
Advertise
If you would like to reach over 3,300 industry subscribers and media contacts each week, consider advertising in Rush to Press. Contact sponsorship @ecpa .org for more information.