rush-to-press
The Week's News in Christian Publishing
  • Industry News
  • Milestones
  • Media Announcements
  • Product News
  • Other News

Rick Christian to retire after 30 years following internal sale of Alive Literary Agency

photo credit: Tyler Christian

Colorado Springs, CO – December 3, 2018—Alive Literary Agency today announced its Founder and CEO Rick Christian is stepping down March 1 after 30 years, and that an internal sale of the agency has been executed with its President Bryan Norman and Executive VP Lisa Jackson.

“I am grateful I could spend the bulk of my working years doing what I love with people I adore, realize my dreams, and accomplish the tasks with which I was entrusted,” said Christian. “There is no greater joy than to now pass the baton to such qualified successors.”

“It’s an honor to build on the strong foundation Rick established, and we look forward to leading Alive for the next 30 years,” said Norman, who joined Alive in 2013 after nine years at Thomas Nelson Publishers in Nashville. He rose there through the editorial ranks to become Associate Publisher at one of the industry’s leading nonfiction trade groups.

He reported that he and Jackson will continue operations under the same name with their current business titles. “We are grateful Rick will continue to consult with us for three years to ensure continuity of all things within the author and publishing communities, and enable us to fully replicate everything he’s been doing in the film and TV space.”

Christian’s daughter and 12-year Alive agent Andrea Heinecke will continue her employment with the agency, overseeing existing clients, backlist titles, and assist with the burgeoning publishing and film/TV career of novelist Karen Kingsbury and her son Tyler Russell, the sole clients Christian will personally work with under his consulting relationship.

“We’ve been working on this plan for the past three years with the help of outside consultants, most notably a woman in Denver who built a thriving business advising top corporate and military leaders and consulting with the Pentagon,” said Jackson, who joined Alive in 2015 after a publishing career spanning newspapers, magazines and 15 years as the Associate Publisher of nonfiction at Tyndale Publishing House in Carol Stream, IL. “While we’ve faced unique challenges, the transition has been seamless and a fabulous model by any measure. And yet it is bittersweet to see our dear friend and mentor step away from Alive’s helm after such a distinguished and storied career.”

“We’re told for everything there is a season,” said Christian, who turns 65 December 22. “Three years ago when I first broached the idea of the transition, I placed a walking stick and backpack prominently in my office as a visual reminder to staff and others that our paths would diverge at some point. As for the road ahead, I want to take a long sabbatical season to reread my favorite novels and all of Eugene Peterson’s works, hike and fish the high mountains of Colorado, discover new music and poetry, finish a book I started writing, ski plenty, and give my soul breathing room to allow new things to bubble up and provide direction for my next assignment. My wife Debbie and I are rich with friends and privileged to have a large and close family, and so there’s much to look forward to with them and our 12 grands.”

Christian launched Alive in Los Angeles in 1989 and moved operations to Colorado Springs in 1991. In his tenure, he has 15 New York Times #1 bestsellers to his credit, and books Alive represented have sold more than 250 million copies.

Christian’s efforts on behalf of top authors have been widely chronicled in leading newspapers and magazines, including a cover profile for Christianity Today. His biography and record of achievement have appeared in Who’s Who in America.

Raised in San Diego and a 1977 graduate of Stanford University (communications and creative writing), he also studied at Capernwray Bible School in England and the University of Southern California where he pursued graduate work in professional writing, though he never completed that degree.

Christian launched his publishing career as a newspaper reporter and columnist, followed by a career switch to magazine publishing. He served as associate editor of Campus Life magazine, executive editor of The Saturday Evening Post, and then transitioned to executive leadership in book publishing. Along the way, he wrote several books himself, including the youth devotional Alive, The Woodland Hills Tragedy, A Gift of Life, and Silent Night, which was adapted for the television series “Sue Thomas F.B.Eye.”

It is as a literary agent that Christian became renowned, particularly for his entrepreneurial efforts behind such mega-sellers as Jerry Jenkins’ and Tim LaHaye’s Left Behind series (70 million copies with millions more in 27 languages), Eugene Peterson’s The Message Bible (20 million copies), Karen Kingsbury’s novels (25 million copies), Lisa Beamer’s post 9-11 Let’s Roll (1.5 million copies), and the Life Recovery Bible (3 million copies).

He is also celebrated for his literary efforts on behalf of Brennan Manning, Anne Graham Lotz, Henri Nouwen, Emerson Eggerichs, Elisa Morgan, Dave and Jan Dravecky, Rwanda President Paul Kagame, and select titles from Billy Graham and Philip Yancey, among many others. Other Alive phenoms include Don Miller’s Blue Like Jazz (1 million copies), Ron Hall and Denver Moore’s Same Kind of Different as Me (1 million), and Heaven is for Real (13 million). Additionally, he has championed the adaptation of Alive books for film and TV, including Tri-Star’s hit production of Heaven Is for Real, Paramount’s Same Kind of Different as Me, Karen Kingsbury’s upcoming Baxter Family streaming series with Mark Burnett and Roma Downey, and numerous films for Hallmark Channel and various independent producers.

Christian’s representation of high-profile properties, negotiation for major film and TV adaptations, and pioneering work to develop crossover markets and leverage support across all formats and media earned him and his Alive team its reputation as the premier agency for inspirational content and authors.

Christian also served as the longtime Board Chair of Tirzah International, a grassroots ministry that addresses issues of injustice affecting women and girls worldwide. He and his wife Debbie have a blended family of seven children and live on a ranch in Black Forest, outside of Colorado Springs.

“I was given a leg up by many, and am glad I could pay it forward along the way,” Christian said. “Authors, publishers and retailers face critical challenges, but I’m encouraged that industry sales are largely up in the latest reports and that young parents continue reading to their children who hopefully will become the next-gen authors Alive represents in seasons ahead.”

For more information, contact:  Rick Christian  rchristian@aliveliterary.com  cell: 719-331-7073

Sign Up To Receive Industry News Each Week

Subscribe

This Month’s Bestsellers

VIEW BY GENRE
1 JESUS CALLING
SARAH YOUNG
2 PRACTICING THE WAY
JOHN MARK COMER
3 THE 5 LOVE LANGUAGES
GARY CHAPMAN
4 FORGIVING WHAT YOU CAN'T FORGET
LYSA TERKEURST
5 LIVING FEARLESS
JAMIE WINSHIP
6 HOLY SPIRIT
DAVID DIGA HERNANDEZ
7 NEW MORNING MERCIES
PAUL DAVID TRIPP
8 THE RUTHLESS ELIMINATION OF HURRY
JOHN MARK COMER
9 THE CASE FOR CHRIST
LEE STROBEL
10 IMAGINE HEAVEN
JOHN BURKE
View All
1 SINCERELY, STONEHEART
EMILY WILSON HUSSEM
2 SLOW BURN
DAWNCHERE WILKERSON
3 BLESSED ARE THE SPIRALING
LEVI LUSKO
4 EVERY THOUGHT CAPTIVE
KYLE IDLEMAN
5 THE FIGHT FOR US
REBEKAH LYONS AND GABE LYONS
6 NEVER GIVE UP
MAX LUCADO
7 THE SUMMER OF YOU AND ME
DENISE HUNTER
8 JESUS LISTENS LARGE TEXT WITH FULL SCRIPTURES
SARAH YOUNG
9 UNLOCK YOUR DELIVERANCE
KATHRYN KRICK
10 TWO SECONDS TOO LATE
DANI PETTREY
View All
1 WHERE SECRETS LIE
COLLEEN COBLE AND RICK ACKER
2 THE SUMMER OF YES
COURTNEY WALSH
3 REDEEMING LOVE
FRANCINE RIVERS
4 WHEN CRICKETS CRY
CHARLES MARTIN
5 HINDS' FEET ON HIGH PLACES
HANNAH HURNARD
6 VANISHED
DAVID JEREMIAH WITH SAM O'NEAL
7 THE HIDDEN PRINCE
TESSA AFSHAR
8 THE SHACK
WILLIAM PAUL YOUNG
9 A LINEAGE OF GRACE
FRANCINE RIVERS
10 WHAT NOT TO DO ON VACATION
RACHEL MAGEE
View All
1 JESUS CALLING
SARAH YOUNG
2 PRACTICING THE WAY
JOHN MARK COMER
3 THE 5 LOVE LANGUAGES
GARY CHAPMAN
4 FORGIVING WHAT YOU CAN'T FORGET
LYSA TERKEURST
5 LIVING FEARLESS
JAMIE WINSHIP
6 HOLY SPIRIT
DAVID DIGA HERNANDEZ
7 NEW MORNING MERCIES
PAUL DAVID TRIPP
8 THE RUTHLESS ELIMINATION OF HURRY
JOHN MARK COMER
9 THE CASE FOR CHRIST
LEE STROBEL
10 IMAGINE HEAVEN
JOHN BURKE
View All
1 THE ACTION BIBLE
SERGIO CARIELLO
2 THE BEGINNER'S BIBLE
THE BEGINNER'S BIBLE
3 THE JESUS STORYBOOK BIBLE
SALLY LLOYD-JONES
4 GREAT AND SMALL PRAYERS FOR BABIES
PAMELA KENNEDY
5 THE WORLD NEEDS WHO YOU WERE MADE TO BE
JOANNA GAINES
6 THE COMPLETE ILLUSTRATED CHILDREN'S BIBLE
JANICE EMMERSON
7 GOD GAVE US YOU
LISA TAWN BERGREN
8 MOSTLY WHAT GOD DOES IS LOVE YOU
SAVANNAH GUTHRIE
9 THE BIGGEST STORY BIBLE STORYBOOK
KEVIN DEYOUNG
10 WHEREVER YOU GO, I WANT YOU TO KNOW...
MELISSA B. KRUGER
View All
1 THE HARBINGER: A GRAPHIC NOVEL
JONATHAN CAHN
2 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
3 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
4 THE 5-MINUTE BIBLE STUDY FOR TEEN GIRLS
CAREY SCOTT
5 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
6 GOD IS WITH YOU EVERY DAY
MAX LUCADO
7 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
8 FLOURISH
COMPILED BY BARBOUR STAFF
9 OUTDATED
JONATHAN POKLUDA AND KEVIN MCCONAGHY
10 INTERCESSORY PRAYER
DUTCH SHEETS
View All
1 THE GOSPEL STORY
MARY WILEY
2 ONE-MINUTE INSIGHTS FOR MEN
JIM GEORGE
3 365 READ-ALOUD BEDTIME BIBLE STORIES
DANIEL PARTNER
4 KNOW YOUR BIBLE
PAUL KENT
5 ONE-MINUTE INSPIRATIONS FOR WOMEN
ELIZABETH GEORGE
6 3-MINUTE DEVOTIONS FOR MEN
COMPILED BY BARBOUR STAFF
7 BIBLE PROMISE BOOK - KJV
BARBOUR PUBLISHING
8 199 PROMISES OF GOD
PUBLISHING, BARBOUR
9 77 MEMORY VERSES EVERY KID SHOULD KNOW
CHRISTIAN ART KIDS
10 BIBLE PROMISES FOR MOMS
HEIDI ST JOHN
View All
1 KJV GIANT PRINT FULL SIZE BIBLE
CHRISTIAN ART PUBLISHERS
2 ESV CHURCH BIBLE
CROSSWAY
3 NIV ADVENTURE BIBLE, Hardcover
ZONDERVAN
4 KJV LARGE PRINT PERSONAL SIZE REFERENCE BIBLE
HOLMAN BIBLE PUBLISHERS
5 CSB SHE READS TRUTH BIBLE, GREY
RAECHEL MYERS AND AMANDA BIBLE WILLIAMS
6 NIV THE WOMAN'S STUDY BIBLE
THOMAS NELSON
7 NKJV PERSONAL SIZE LARGE PRINT REFERENCE BIBLE
THOMAS NELSON
8 ESV STUDY BIBLE
J. I. PACKER, MARK DEVER AND JOHN PIPER
9 NLT LARGE PRINT PREMIUM VALUE THINLINE BIBLE, Brown
TYNDALE
10 ESV JOURNALING BIBLE
CROSSWAY BIBLES
View All
1 ESV ECONOMY BIBLE
CROSSWAY
2 ESV ECONOMY HOLY BIBLE FOR KIDS
CROSSWAY
3 NIV LARGER PRINT HOLY BIBLE, ECONOMY EDITION
ZONDERVAN
4 ESV LARGE PRINT ECONOMY BIBLE
CROSSWAY
5 NLT LARGE PRINT HOLY BIBLE ECONOMY OUTREACH EDITION
TYNDALE
6 KJV GIFT & AWARD BIBLE
THOMAS NELSON
7 NIV ECONOMY BIBLE
ZONDERVAN
8 NIV GIFT & AWARD BIBLE, Pink
ZONDERVAN
9 NIV OUTREACH BIBLE STUDENT EDITION
ZONDERVAN
10 NLT ECONOMY TEXT BIBLE
TYNDALE
View All
1 English Standard Version
2 New International Version
3 King James Version
4 New Living Translation
5 New King James Version
6 Christian Standard Bible
7 Reina Valera
8 New International Reader's Version
9 Nueva Version International
10 New American Standard Bible
View All
1 LOS 5 LENGUAJES DEL AMOR EDICION REVISADA
GARY CHAPMAN
2 PERDONA LO QUE NO PUEDES OLVIDAR
LYSA TERKEURST
3 UN ANO CON DIOS
B&H ESPANOL EDITORIAL
4 UNA VIDA CON PROPOSITO
RICK WARREN
5 UNA MUJER SABIA
WENDY BELLO
6 EL PODER DE LA MUJER QUE ORA
STORMIE OMARTIAN
7 JESUS TE LLAMA
SARAH YOUNG
8 EL DESAFIO DE 30 DIAS DE ORACION PARA HOMBRES
JESS MACCALLUM
9 DESTINADO AL EXITO
DANTE GEBEL
10 VIVIENDO SU VOLUNTAD
SEBASTIAN FRANZ
View All
1 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Negro
B&H ESPANOL EDITORIAL
2 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Negro tapa dura
B&H ESPANOL EDITORIAL
3 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL EDICION TIERRA SANTA
B&H ESPANOL EDITORIAL
4 RVR1960 BIBLIA DEL PESCADOR LETRA GRANDE, Caoba
LUIS ANGEL DIAZ-PABON
5 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Rosa
B&H ESPANOL EDITORIAL
6 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Turquesa
B&H ESPANOL EDITORIAL
7 RVR1960 SANTA BIBLIA EDICION PORTATIL CON CREMALLERA
RVR 1960- REINA VALERA 1960
8 RVR60 SANTA BIBLIA LETRA SUPERGIGANTE CON CIERRE
RVR 1960- REINA VALERA 1960
9 RVR1960 BIBLIA DE APUNTES
B&H ESPANOL EDITORIAL
10 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL CON INDICE
B&H ESPANOL EDITORIAL
View All
1 LA GRAN HISTORIA DEL EVANGELIO
B&H ESPANOL EDITORIAL
2 PREOCUPATE MENOS Y ORA MAS
DONNA K. MALTESE
3 365 HISTORIAS BIBLICAS PARA LA HORA DE DORMIR
COMPILED BY BARBOUR STAFF
4 EL SECRETO DE LA PAZ PERSONAL
BILLY GRAHAM
5 DEVOCIONALES DE 3 MINUTOS PARA HOMBRES
COMPILED BY BARBOUR STAFF
6 UN HOMBRE CONFORME AL CORAZON DE DIOS
JIM GEORGE
7 JESUS SALVA AL MUNDO
VIDA
8 DEMASIADO BENDECIDA PARA ESTAR ESTRESADA
DEBORA M. COTY
9 ESTRESATE MENOS, ORA MAS
DONNA K. MALTESE
10 3:16 EVANGELIO DE JUAN
MAX LUCADO
View All

Upcoming Events

ECPA webinar: Communicating Appreciation in the Workplace
August 8 | 10 am central
ECPA Asia Rights & Export Fair
September 1-2, 2025 | Bangkok, Thailand
ECPA C-Suite Symposium
September 7-9, 2025 | Tucson, Arizona
The Christy Award® Finalist Reveal Webcast
September 19 | 10 am central
ECPA PubU Online
Oct 31 through Nov 14, 2025

Career Center

Marketing Manager, Trade NonFiction
Baker Book House Company, Ada, Michigan (Hybrid)
Senior Designer
Crossway, Wheaton, Illinois
ECPA LOGO
submit icon

Submit a News Item

Submit industry related news releases to rushtopress @ecpa .org for consideration. Rush to Press is sent every Monday and eligible releases must be received by end of day Friday prior to the Monday’s publication.

announce icon

Career Posts

To announce a job opening in Rush to Press, post it first at the ECPA Career Center and your announcement will appear in the next issue.

subscribe icon

Subscribe

To receive Rush to Press, along with other industry updates from ECPA, please follow the instructions here to create or modify your ECPA community profile. To subscribe to Rush to Press without using a profile, subscribe here.

unsubscribe icon

Unsubscribe

If you would like to be removed from the Rush to Press distribution list, please edit your ECPA profile preferences or email info @ecpa .org.

advertise icon

Advertise

If you would like to reach over 3,300 industry subscribers and media contacts each week, consider advertising in Rush to Press. Contact sponsorship @ecpa .org for more information.

More news at RushtoPress.org. #RushtoPress @ECPA
This is a publication of the Evangelical Christian Publishers Association. For more information about ECPA, contact info@ecpa.org or visit ECPA.org.
Copyright © 2025 · ECPA