CAROL STREAM, ILL. (January 25, 2019) —Tyndale House Publishers (@tyndalehouse) has announced that it is launching Unfolding Faith (Instagram and Facebook: @unfoldingfaithblog), a variety of media channels designed with Gen Z-ers and Millennials in mind.
Unfolding Faith is a multipronged media platform that features a one-page website for new believers (unfoldingfaith.org), a blog for seekers and disciples (unfoldingfaithblog.com), an Unfolding Stories testimony podcast launching January 29, Unfolding Faith Questions podcast (season one launching 2019), and additional resources that are still in development. This platform will provide diverse and relevant voices for these generations that will speak into the questions and concerns that are in their hearts.
“For more than 50 years, Tyndale has had the same mission: to help people discover the life-giving truths of God’s Word in a language they can relate to and understand,” said Debbie Johnson, vice president, corporate marketing. “Unfolding Faith delivers on that mission by providing a place to help new believers navigate the questions they might have as they begin their walk with Christ. They’ll find answers to common questions in simple, conversational language backed by the powerful words of Scripture as well as resource recommendations to help them dive deeper. Unfolding Faith is another place for Tyndale to connect with people and minister to their spiritual needs.”
- Unfoldingfaith.org is a simple but attractive website specifically designed to answer the biggest questions new believers ask. What do I do now? How should I pray? How do I start reading the Bible? These are questions that all new Christians want answered, and they are addressed in everyday language, avoiding unfamiliar “church-speak” and pointing readers to places, resources, and people to get them started in their new life of faith.
- The Unfolding Faith blog (unfoldingfaithblog.com) dives deeper into the questions new Christians and seekers have, with helpful articles, tips for modern Christians, and directions to additional resources. Aimed at both new believers and seekers, plus Christians looking for help with their discipleship and spiritual growth, the blog aims to provide answers to the big questions about the Christian faith, practical resources for growth in faith, and encouragement for the journey.
In development are two podcasts aimed at seekers and new believers, including Unfolding Stories, featuring real people’s testimonies and stories of God’s hand over their lives. Episode one of season one releases on all major podcast platforms, January 29, 2019. Plus, Unfolding Faith Questions, a micro-podcast series focusing on questions and answers about Christianity.
“The reason for developing Unfolding Faith and its different media channels is to provide something visually, audibly, and intellectually appealing to an audience that has different needs in learning about the Christian faith,” said Natalie Bellantuono, consumer marketing manager. “When I was on my spiritual journey, I tried to find places to learn about Jesus, how to read the Bible, and what it means to be a modern Christian. But I really struggled to find anything that spoke to someone new to the faith, that understood where I was coming from as a person entirely unfamiliar with Christianity. Younger people, especially those new to faith, want to hear from their peers, to learn from the authentic experiences of others, and to have the Bible just make sense.”
Additional resources can be found on the Instagram and Facebook accounts @unfoldingfaithblog.
Since its founding in 1962, Tyndale House Publishers has been a voice to trust for generations of readers. Today, Tyndale is one of the largest independent Christian publishers in the world. Tyndale’s mission is to make the Bible accessible to as many people as possible in language that they can relate and respond to. Tyndale publishes the Holy Bible, New Living Translation (NLT) and offers nonfiction books that equip readers with Christ-centered insight, counsel, and life-improving stories. In addition, Tyndale publishes fiction from fresh new voices and celebrated authors alike, capturing the imagination of millions of readers. With a deep understanding of the importance of nurturing future generations, Tyndale also publishes children’s products that make God’s Word and wisdom come alive. Tyndale’s independent status allows it to follow its founding model, giving a majority of annual revenue—more than $100 million throughout its history—to charitable missions. With every book purchased, Tyndale readers help meet the physical and spiritual needs of people around the world.
Tyndale House Foundation, established in 1963 by Kenneth and Margaret Taylor, is a charitable organization that makes grants to support Christian work around the world. For more than 50 years, the foundation has received all royalties from the sales of Living Letters (1962), The Living Bible (1971), and the Holy Bible, New Living Translation (1996). In 2001, Ken and Margaret Taylor transferred ownership of Tyndale House Publishers to the foundation. As a result, dividends from the profitable operations of the publishing company also now flow to the foundation.
