rush-to-press
The Week's News in Christian Publishing
  • Industry News
  • Milestones
  • Media Announcements
  • Product News
  • Other News

Lucinda Secrest McDowell publishes second book with Iron Stream Media

Iron Stream Media announces the release of Soul Strong: 7 Keys to a Vibrant Life by Lucinda Secrest McDowell. 

The faith journey is not one of physical perseverance or mental determination. It is something that goes much deeper. To live vibrantly rests in the soul’s capacity to endure. But how you might ask can we strengthen our soul so we are able to live out God’s story for our lives? Soul Strong offers stories, biblical teaching, and practical suggestions centered around seven key areas essential in the vibrant woman’s life. Soul Strong shows you how to:

  • Live Loved
  • Be Authentic
  • Dwell Deep
  • Pray Always
  • Overcome Pain
  • Extend Kindness
  • Share Stories

About the Author
Lucinda Secrest McDowell is a storyteller and seasoned mentor who engages both heart and mind while helping you choose a life of serenity and strength. A graduate of Gordon-Conwell Theological Seminary and Furman University, McDowell has authored thirteen books, including the award-winning Dwelling Places, Ordinary Graces and Life-Giving Choices. Known for conveying deep truth in practical and winsome ways, McDowell codirects the reNEW writer’s retreat and blogs weekly at EncouragingWords.net.

Media Contact:  Meredith Dunn, Meredith@IronStreamMedia.com


ENDORSEMENTS

“With the heart of a gentle encourager, Lucinda Secrest McDowell provides practical wisdom for how to live a vibrant life, rooted and grounded in God’s extravagant love and grace. Soul Strong is a generous offering from an honest, trustworthy mentor. I’m grateful for this beautiful gift.”— Sharon Garlough Brown, Author of the Sensible Shoes Series and Shades of Light

“The first time I met Lucinda Secrest McDowell she looked me straight in the eyes as asked me how she could pray for me, revealing her heart. In Soul Strong, we are all the beneficiaries of practical guidance that will help any women who wants to live the full, vibrant life Jesus promises us.”— Teri Lynne Underwood, author of Praying for Girls: Asking God for the Things They Need Most

“Each day we are faced with choices that determine our posture and stamina as we run the race Jesus has laid out for his own.  In Soul Strong, Lucinda Secrest McDowell tracks right alongside and lovingly points us to the Word of God. Dig in, do the work and watch your soul strength rise.”— Lee Nienhuis, Author Brave Mom, Brave Kids, Host of Moms in Prayer Podcast


INTERVIEW with Lucinda Secrest McDowell on Soul Strong

Why did you write Soul Strong?
The simple answer is that I wrote Soul Strong as a response to a five-word question by a younger woman – “How do you do it?” I meet so very many people as I speak around the country and have had many conversations which served as a catalyst to put into writing some of my hard life lessons.

Yes, I focus on 7 keys, but the truth is that we journey through life not merely to check off achievements. The formula of A + B = C doesn’t always work. While there’s no exhaustive to-do list, I do believe that choosing what matters most will lead us into both living authentically and loving extravagantly.

Who is your audience for this book?
I wrote Soul Strong for anyone who has ever wondered

  • How do I know if my life is making a difference?
  • How do I persevere through discouragement or disaster?
  • How do I move forward spiritually and with purpose?

I believe the journey of faith is indeed “a long obedience in the same direction.” And I’ve discovered that this deep commitment and even deeper empowerment make me soul strong. Yes, even while making mistakes and standing daily in need of God’s grace and mercy.

Are there any unique elements in Soul Strong?
I love that Soul Strong is an interactive tool for those who are willing to do the hard work of getting to know themselves better, and digging deep into God’s call and purpose for their lives. Each of the seven chapters fleshes out a key to vibrant living. As a seminary graduate, I love to delve into the intricacies of biblical sources for contemporary life. I use personal stories, challenging quotes, and the best of spiritual disciplines and practice to guide my reader in exploring what it means for them to live soul strong. Parts of the book look like a Bible study, while other sections resemble a prayer book or a personal journal. I like this variety and hope the reader will as well.

What are your hopes for this message?
I pray that God will orchestrate getting these words into the hands of those who will work through each chapter with a teachable heart — both to learn more of God, but also to discover their true self and unique calling. I pray that when readers close Soul Strong they are transformed. More purpose, more power, more of embracing God’s presence, and filled with more perseverance to live loved.

Can you explain your 7 keys?

  1. I begin with “Live loved.” Because people need to fully grasp how much God loves them — not because of anything they have or have not done, but because they are His idea, His creation. When we are already loved, already accepted, already chosen and equipped, we are free to live loved. From that starting place we then begin to flesh out the other six keys.
  2.  “Be authentic” speaks to our deep desire to be fully known and used to change the world. As we are. But also, to be encouraged to know ourselves and develop our passions and gifts.
  3. “Dwell deep” offers the practical steps anyone can take for much-needed soul care — spiritual practices that strengthen us within and without. I loved seeking to make such things approachable and attainable.
  4. “Pray always” sounds impossible, but not if we see prayer as a way of life, not just a certain task. I help guide the reader through many different aspects of communication with God, including some of the best prayers over time and history.
  5. “Overcome pain” is perhaps the hardest and most encouraging chapter of all, as we witness those who have suffered and survived, those who were transformed from their trials. We find hope as we make choices to allow our pain to enlarge our lives.
  6. “Extend kindness” asks the hard questions of how we are responding and reacting to the needy world that surrounds us. As we explore themes of compassion, civility, and conversation, we realize kindness can be expressed in many life-giving ways.
  7. “Share stories” is where it all comes together as I vulnerably share some of my hardest lessons and call each of us to spend the rest of our lives as messengers of light and faith, that others might be drawn to God.

These descriptions are very simplistic of course, but give the basic flow of how the book works. In my prologue I feature the question “How do you do it?” and conclude in my epilogue with “Why do you do it?”

What was it like sharing God’s fingerprints on your own life story?
Although I knew what I wanted to say, it was a challenge to decide which stories, scripture, quotes, and prayers to include. For a book on life, there is a temptation to write everything I know. Everything I’ve ever done and every lesson learned. But you will notice this is not a long book — I didn’t want my readers to get bogged down, but merely taste the “Lucinda version” of God’s story so they could recognize His movement in their own lives. So, it was a challenge to leave out some pretty important stuff, but it was also scary to include some of my most vulnerable moments. In the end, I did so with the hope that God’s redemption of all things will shine as a beacon of light.

How did writing Soul Strong affect your own life?
In the process of writing, I became aware that my deepest desire in this season is to be a Spiritual Mama. I am committed to encouraging and discipling younger women and men who are traveling through life with questions and searching hearts. I want to fan the flames of creativity and courage in new voices for the Kingdom.  It was easy to realize that my own word for 2020 is Strong – “March on, my soul; be strong!” (Judges 5.21) I come from a long line of strong Southern women — steel magnolias if you will. But I still have to choose to live the message of this book each day. I pray to become even stronger — spiritually, emotionally, mentally, and physically. But I also believe that even when my mind and body weaken, God can keep me soul strong to the end. Perhaps that’s why my final words in the last chapter are “Here am I, Lord, send me.”

Sign Up To Receive Industry News Each Week

Subscribe

This Month’s Bestsellers

VIEW BY GENRE
1 THE JESUS DISCOVERIES
JEREMIAH J. JOHNSTON
2 18 DAYS IN HEAVEN
GABE POIROT
3 THE KING IS COMING
JOHN BEVERE
4 JESUS CALLING
SARAH YOUNG
5 THE CASE FOR CHRIST
LEE STROBEL
6 NEW MORNING MERCIES
PAUL DAVID TRIPP
7 THE 5 LOVE LANGUAGES®
GARY CHAPMAN
8 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
9 CAPABLE
SISSY GOFF, LPC-MHSP AND DAVID THOMAS
10 BREATH AS PRAYER
JENNIFER TUCKER
View All
1 THE KING IS COMING
JOHN BEVERE
2 JESUS CALLING
SARAH YOUNG
3 NEW MORNING MERCIES
PAUL DAVID TRIPP
4 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
5 CAPABLE
SISSY GOFF, LPC-MHSP AND DAVID THOMAS
6 BREATH AS PRAYER
JENNIFER TUCKER
7 ROSE BOOK OF BIBLE CHARTS, MAPS AND TIME LINES
ROSE PUBLISHING
8 IF THE TREE COULD SPEAK
TIM TEBOW
9 THE AWE OF GOD
JOHN BEVERE
10 LET THE JOURNEY BEGIN
MAX LUCADO
View All
1 THE JESUS DISCOVERIES
JEREMIAH J. JOHNSTON
2 18 DAYS IN HEAVEN
GABE POIROT
3 THE CASE FOR CHRIST
LEE STROBEL
4 THE 5 LOVE LANGUAGES ®
GARY CHAPMAN
5 100 MEDITATIONS ON THE WORDS OF JESUS
BROADSTREET PUBLISHING GROUP LLC
6 IMAGINE HEAVEN
JOHN BURKE
7 DISCIPLINES OF A GODLY MAN UPDATED EDITION
R. KENT HUGHES
8 BOUNDARIES UPDATED AND EXPANDED EDITION
HENRY CLOUD AND JOHN TOWNSEND
9 GUARDRAILS
JIM RAMOS
10 BIBLE WORD SEARCH DEVOTIONAL (THE BOOK OF PSALMS)
BROADSTREET PUBLISHING GROUP LLC
View All
1 THE LUMBER BARON'S WIFE
LYNN AUSTIN
2 WITNESS PROTECTION
ROBERT WHITLOW
3 REDEEMING LOVE
FRANCINE RIVERS
4 WHEN CRICKETS CRY
CHARLES MARTIN
5 MORE THAN FRIENDS
DENISE HUNTER
6 HINDS' FEET ON HIGH PLACES
HANNAH HURNARD
7 HARBOR POINTE
IRENE HANNON
8 A LINEAGE OF GRACE
FRANCINE RIVERS
9 THE BOOKSHOP OF 99 DOORS
JAIME JO WRIGHT
10 HINDS' FEET ON HIGH PLACES: AN ENGAGING VISUAL JOURNEY
HANNAH HURNARD
View All
1 IF THE TREE COULD SPEAK
TIM TEBOW
2 100 MEDITATIONS ON THE WORDS OF JESUS
BROADSTREET PUBLISHING GROUP LLC
3 HEAL YOUR HURTING MIND
CRAIG GROESCHEL WITH WAYNE CHAPPELLE
4 100 MEDITATIONS ON THE NAMES OF JESUS
BROADSTREET PUBLISHING GROUP LLC
5 THE FAITH TO FLOURISH
CHRISTINE CAINE
6 DON'T STOP PRAYING
MATTHEW WEST WITH MATT LITTON
7 UNCOMPLICATE IT
HOSANNA WONG
8 UNCLUTTERED FAITH
JOSHUA BECKER
9 HOPE FOR HARD DAYS
MAX LUCADO
10 EVERYTHING YOU NEED TO KNOW ABOUT HEALING
RICK RENNER
View All
1 THE BEGINNER'S BIBLE
THE BEGINNER'S BIBLE
2 THE ACTION BIBLE
SERGIO CARIELLO
3 THE JESUS STORYBOOK BIBLE
SALLY LLOYD-JONES
4 GREAT AND SMALL PRAYERS FOR BABIES
PAMELA KENNEDY
5 DID YOUR MOTHER EVER TELL YOU?
BARBARA COSTELLO
6 THE COMPLETE ILLUSTRATED CHILDREN'S BIBLE
JANICE EMMERSON
7 I PRAYED FOR YOU
JEAN FISCHER
8 A CHILD'S FIRST BIBLE
KENNETH N. TAYLOR
9 WHEREVER YOU GO, I WANT YOU TO KNOW...
MELISSA B. KRUGER
10 THE WORLD NEEDS WHO YOU WERE MADE TO BE
JOANNA GAINES
View All
1 EVERY MOMENT HOLY: RITES OF PASSAGE
DOUGLAS KAINE MCKELVEY
2 WELCOME TO ADULTING
JONATHAN POKLUDA AND KEVIN MCCONAGHY
3 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
4 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
5 IS GOD REAL? FOR TEENS
LEE STROBEL
6 THE PURPOSE DRIVEN LIFE SELECTED THOUGHTS AND SCRIPTURES FOR THE GRADUATE
RICK WARREN
7 THE CASE FOR FAITH
LEE STROBEL
8 POCKET PRAYERS FOR GRADUATES
MAX LUCADO
9 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
10 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
View All
1 EVERY MOMENT HOLY: RITES OF PASSAGE
DOUGLAS KAINE MCKELVEY
2 WELCOME TO ADULTING
JONATHAN POKLUDA AND KEVIN MCCONAGHY
3 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
4 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
5 IS GOD REAL? FOR TEENS
LEE STROBEL
6 THE PURPOSE DRIVEN LIFE SELECTED THOUGHTS AND SCRIPTURES FOR THE GRADUATE
RICK WARREN
7 THE CASE FOR FAITH
LEE STROBEL
8 POCKET PRAYERS FOR GRADUATES
MAX LUCADO
9 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
10 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
View All
1 ONE-MINUTE INSPIRATIONS FOR WOMEN
ELIZABETH GEORGE
2 BIBLE PROMISES FOR MOMS
HEIDI ST JOHN
3 BIBLE PROMISE BOOK - KJV
BARBOUR PUBLISHING
4 MINI DEVOTIONS GRACE FOR TODAY
SOLLY OZROVECH
5 199 PROMISES OF GOD
BARBOUR PUBLISHING
6 ONE-MINUTE INSIGHTS FOR MEN
JIM GEORGE
7 KNOW YOUR BIBLE
PAUL KENT
8 MINI DEVOTIONS FOR WOMEN
CAROLYN LARSEN
9 365 READ-ALOUD BEDTIME BIBLE STORIES
DANIEL PARTNER
10 FREEDOM OF SELF FORGETFULNESS
TIMOTHY J. KELLER
View All
1 ESV STUDY BIBLE
J. I. PACKER
2 ESV CHURCH BIBLE
ESV BIBLES
3 NKJV PERSONAL SIZE LARGE PRINT REFERENCE BIBLE
THOMAS NELSON
4 KJV GIANT PRINT FULL SIZE BIBLE, PINK
CHRISTIAN ART PUBLISHERS
5 KJV LARGE PRINT PERSONAL SIZE REFERENCE BIBLE
HOLMAN BIBLE PUBLISHERS
6 NLT LARGE PRINT PREMIUM VALUE THINLINE BIBLE, BROWN CELTIC CROSS
NEW LIVING TRANSLATION
7 NLT LARGE PRINT PREMIUM VALUE THINLINE BIBLE, GARDEN PINK
NEW LIVING TRANSLATION
8 NIV THE WOMAN'S STUDY BIBLE, HARDCOVER
THOMAS NELSON
9 NRSV CATHOLIC BIBLE GIFT EDITION, WHITE
CATHOLIC BIBLE PRESS
10 NIV LARGE PRINT VALUE THINLINE BIBLE
ZONDERVAN
View All
1 NIV LARGER PRINT HOLY BIBLE ECONOMY EDITION
ZONDERVAN
2 KJV GIFT & AWARD BIBLE, BLACK
THOMAS NELSON
3 NIV ECONOMY BIBLE
ZONDERVAN
4 NLT LARGE PRINT HOLY BIBLE ECONOMY OUTREACH EDITION
NEW LIVING TRANSLATION
5 NLT ECONOMY BIBLE
NEW LIVING TRANSLATION
6 ESV ECONOMY BIBLE
ESV BIBLES
7 NKJV ECONOMY BIBLE
THOMAS NELSON
8 KJV GIFT & AWARD BIBLE, BLACK
HOLMAN BIBLE PUBLISHERS
9 NIV HOLY BIBLE FOR KIDS ECONOMY EDITION
ZONDERVAN
10 NIV OUTREACH BIBLE STUDENT EDITION
ZONDERVAN
View All
1 New International Version
2 English Standard Version
3 King James Version
4 New Living Translation
5 New King James Version
6 Christian Standard Bible
7 Reina Valera
8 New Revised Standard Version
9 New International Reader's Version
10 New American Standard Bible
View All
1 UN ANO CON DIOS
B&H ESPANOL EDITORIAL
2 INCENDIARIO
ITIEL ARROYO
3 LOS 5 LENGUAJES DEL AMOR EDICION REVISADA
GARY CHAPMAN
4 UNA VIDA CON PROPOSITO
RICK WARREN
5 EL PODER DE LA MUJER QUE ORA - SERIE FAVORITOS
STORMIE OMARTIAN
6 EL PODER DE LA MADRE QUE ORA
STORMIE OMARTIAN
7 UNA MUJER SABIA
WENDY BELLO
8 LA VIDA DEBAJO DEL SOL
SUGEL MICHELEN
9 PERDONA LO QUE NO PUEDES OLVIDAR
LYSA TERKEURST
10 JESUS TE LLAMA, Tapa dura
SARAH YOUNG
View All
1 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, NEGRO
B&H ESPANOL EDITORIAL
2 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL EDICION TIERRA SANTA
B&H ESPANOL EDITORIAL
3 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, ROSA
B&H ESPANOL EDITORIAL
4 RVR1960 BIBLIA DEL PESCADOR LETRA GRANDE
DIAZ-PABON, LUIS ANGEL
5 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, negro imitacion piel
B&H ESPANOL EDITORIAL
6 RVR1960 BIBLIA DE ESTUDIO ARCO IRIS
B&H ESPANOL EDITORIAL
7 BIBLIA CATOLICA EDICION ECONOMICA
CATOLICA, EDITORIAL
8 RVR60 SANTA BIBLIA LETRA GRANDE TIERRA SANTA
VIDA
9 RVR1960 BIBLIA LETRA GIGANTE CON REFERENCIAS
B&H ESPANOL EDITORIAL
10 RVR1960 BIBLIA DE APUNTES
B&H ESPANOL EDITORIAL
View All
1 PREOCUPATE MENOS Y ORA MAS
DONNA K. MALTESE
2 365 HISTORIAS BIBLICAS PARA LA HORA DE DORMIR
COMPILED BY BARBOUR STAFF
3 LA GRAN HISTORIA DEL EVANGELIO
B&H ESPANOL EDITORIAL
4 EL SECRETO DE LA PAZ PERSONAL
BILLY GRAHAM
5 DEMASIADO BENDECIDA PARA ESTAR ESTRESADA
DEBORA M. COTY
6 COMO ORAR EN EL ESPIRITU
JOHN BUNYAN
7 JESUS Y SUS AMIGOS / JESUS AND HIS FRIENDS
VIDA
8 180 VERSICULOS DE LA BIBLIA PARA VENCER LA ANSIEDAD
CAREY SCOTT
9 JESUS SALVA AL MUNDO / JESUS SAVES THE WORLD
VIDA
10 ¿PARA QUE ESTOY AQUI EN LA TIERRA?
RICK WARREN
View All

Upcoming Events

ECPA webinar: The Vanishing Church with Ryan P. Burge
June 12 | 10 am central
International Christian Rights & Export Fair
June 16-17, 2026 | Chicago, IL
ECPA webinar: AI and the Intelligent Publisher with Brooke Dobson and Joshua Tallent
July 10 | 10 am central
ECPA webinar: Navigating Anxiety in People and Systems During Times of Change with Adrian Pei
August 7 | 10 am central
ECPA C-Suite Symposium 2026
September 13-15, 2026 | Asheville, NC

Career Center

Bookstore Accounts Sales Manager
Whitaker Corporation, Remote
Advertising & Merchandising Coordinator
Crossway, Wheaton, Illinois
Marketing Manager, Christian Publishing Group
Penguin Random House Christian Publishing Group, Remote
Mobile Developer (Swift)
Crossway, Remote
Licensing Department Administrative Assistant
Crossway, Wheaton, Illinois
Managing Editor
Christian Art Gifts, Bloomingdale, Illinois
ECPA LOGO
submit icon

Submit a News Item

Submit industry related news releases to rushtopress @ecpa .org for consideration. Rush to Press is sent every Monday and eligible releases must be received by end of day Friday prior to the Monday’s publication.

announce icon

Career Posts

To announce a job opening in Rush to Press, post it first at the ECPA Career Center and your announcement will appear in the next issue.

subscribe icon

Subscribe

To receive Rush to Press, along with other industry updates from ECPA, please follow the instructions here to create or modify your ECPA community profile. To subscribe to Rush to Press without using a profile, subscribe here.

unsubscribe icon

Unsubscribe

If you would like to be removed from the Rush to Press distribution list, please edit your ECPA profile preferences or email info @ecpa .org.

advertise icon

Advertise

If you would like to reach over 3,300 industry subscribers and media contacts each week, consider advertising in Rush to Press. Contact sponsorship @ecpa .org for more information.

More news at RushtoPress.org. #RushtoPress @ECPA
This is a publication of the Evangelical Christian Publishers Association. For more information about ECPA, contact info@ecpa.org or visit ECPA.org.
Copyright © 2026 · ECPA