rush-to-press
The Week's News in Christian Publishing
  • Industry News
  • Milestones
  • Media Announcements
  • Product News
  • Other News

Tyndale House Publishers acquires memoir of 15-year-old entrepreneur, comfort animal and rescue advocate, and owner of Peacebunny Island

How a Minnesota teenager is training rabbits to become comfort animals on his own private island

CAROL STREAM, ILL. (July 27, 2020)—Tyndale House Publishers (@tyndalehouse) today announced that it has acquired the memoir of 15-year-old Caleb Smith, the visionary behind Peacebunny Island and related educational nonprofit. Peacebunny Island: The Extraordinary Journey of a Boy and His Comfort Rabbits, and How They’re Teaching Us about Hope and Kindness has an anticipated publication date of March 2021. In this compelling memoir, Smith tells his story—how, at 8 years old, he began mobilizing youth to care for rescued rabbits and rare heritage breeds, and how his vision grew until, at age 14, he acquired his own private island on the Mississippi River. This 22-acre sanctuary called Peacebunny Island, along with its other nearby islands, provide the secluded summer setting to train rabbits and youth to share “hope and hoppiness.”

From hosting his first bunny birthday party in the neighborhood to purchasing a houseboat he’d need to learn to pilot, to finding an unknown river island to devote to animal rescue efforts, Caleb’s coming of age story includes a collection of adventures as he overcame challenges as a young entrepreneur. Dan Strone of Trident Media Group brokered the deal for world rights.

“This story had me hooked from the first page,” says Sarah Atkinson, associate publisher of Tyndale Momentum. “As an animal lover, I was fascinated by Caleb’s adventures while he sought to preserve rare rabbits and some rescues along the way who help children, veterans, senior citizens, and communities who are hurting. But Peacebunny Island is more than an animal story: it’s the odyssey of a remarkable young man committed to doing what he can to make the world more compassionate toward animals and to each other, inviting readers to change their world, one interaction at a time. Peacebunny Island is charming, funny, wise, and inspiring; it will bring goodness into the world at a time when we desperately need stories of hope to warm our hearts.”

Executive publisher Jan Long Harris says, “Peacebunny Island is the inspiring story of an extraordinary boy living out his calling to increase the world’s supply of kindness, happiness, and hope. After reading about Caleb and his comfort bunnies, even the most hardened cynics are likely to find themselves grinning with joy and wonder. What a privilege to publish this book!”

Every so often someone comes along to remind us that people with character, decency, and goodness still exist. Smith, who lives with his mom and dad outside Minneapolis, is a living example of this—running his own business with the goal of helping those in need and following his heart to make the world a kinder, more compassionate place. Just this year, amid the COVID-19 pandemic, Caleb received a call from an organization that operates 46 senior communities across the Midwest. Ordinarily they would be making plans for Easter celebrations for thousands of older adult residents. But social distancing and increasing isolation forced them to look elsewhere for a way to share the joy of the holiday and to bring comfort during these uncertain times. They reached out to Caleb for help. The teenager, whose normally busy Easter season had also been up-ended, knew what to do.

Enter Lionardo da Vinci, Fudge, Willow, Tater Tot, Morris, and Thumbelina—and a host of other comfort rabbits, part of the larger colony that Caleb refers to as the Peacebunnies, who visit birthday parties, wedding receptions, and Easter egg hunts.  But their main gift is helping people who are looking for warmth and calm in the saddest and loneliest times of their lives. With their help, Caleb pulled together a team to bring the rabbits to porches and windows and to create uplifting videos specifically for those in hospice care. Caleb had a simple message for eager senior home executives: Together let’s share hope and hoppiness! Kindness always wins.

This heartwarming, family-oriented memoir is one of those rare books that feeds America’s insatiable appetite for inspiring stories and reassures us about the character of the next generation. With the same kind of hopeful message as R. J. Palacio’s Wonder, John Grogan’s Marley & Me, and the Chicken Soup for the Soul series, Peacebunny Island reminds us of the important lessons that we often seem to forget.

The release of Peacebunny Island will be buoyed by a national marketing and publicity campaign.


Since its founding in 1962, Tyndale House Publishers has been a voice to trust for generations of readers. Today, Tyndale is one of the largest independent Christian publishers in the world. Tyndale’s mission is to make the Bible accessible to as many people as possible in language that they can relate and respond to. Tyndale publishes the Holy Bible, New Living Translation (NLT) and offers nonfiction books that equip readers with Christ-centered insight, counsel, and life-improving stories. In addition, Tyndale publishes fiction from fresh new voices and celebrated authors alike, capturing the imagination of millions of readers. With a deep understanding of the importance of nurturing future generations, Tyndale also publishes children’s products that make God’s Word and wisdom come alive. Tyndale’s independent status allows it to follow its founding model, giving a majority of annual revenue—more than $100 million throughout its history—to charitable missions. With every book purchased, Tyndale readers help meet the physical and spiritual needs of people around the world.

Sign Up To Receive Industry News Each Week

Subscribe

This Month’s Bestsellers

VIEW BY GENRE
1 THE JESUS DISCOVERIES
JEREMIAH J. JOHNSTON
2 18 DAYS IN HEAVEN
GABE POIROT
3 THE KING IS COMING
JOHN BEVERE
4 JESUS CALLING
SARAH YOUNG
5 THE CASE FOR CHRIST
LEE STROBEL
6 NEW MORNING MERCIES
PAUL DAVID TRIPP
7 THE 5 LOVE LANGUAGES®
GARY CHAPMAN
8 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
9 CAPABLE
SISSY GOFF, LPC-MHSP AND DAVID THOMAS
10 BREATH AS PRAYER
JENNIFER TUCKER
View All
1 THE KING IS COMING
JOHN BEVERE
2 JESUS CALLING
SARAH YOUNG
3 NEW MORNING MERCIES
PAUL DAVID TRIPP
4 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
5 CAPABLE
SISSY GOFF, LPC-MHSP AND DAVID THOMAS
6 BREATH AS PRAYER
JENNIFER TUCKER
7 ROSE BOOK OF BIBLE CHARTS, MAPS AND TIME LINES
ROSE PUBLISHING
8 IF THE TREE COULD SPEAK
TIM TEBOW
9 THE AWE OF GOD
JOHN BEVERE
10 LET THE JOURNEY BEGIN
MAX LUCADO
View All
1 THE JESUS DISCOVERIES
JEREMIAH J. JOHNSTON
2 18 DAYS IN HEAVEN
GABE POIROT
3 THE CASE FOR CHRIST
LEE STROBEL
4 THE 5 LOVE LANGUAGES ®
GARY CHAPMAN
5 100 MEDITATIONS ON THE WORDS OF JESUS
BROADSTREET PUBLISHING GROUP LLC
6 IMAGINE HEAVEN
JOHN BURKE
7 DISCIPLINES OF A GODLY MAN UPDATED EDITION
R. KENT HUGHES
8 BOUNDARIES UPDATED AND EXPANDED EDITION
HENRY CLOUD AND JOHN TOWNSEND
9 GUARDRAILS
JIM RAMOS
10 BIBLE WORD SEARCH DEVOTIONAL (THE BOOK OF PSALMS)
BROADSTREET PUBLISHING GROUP LLC
View All
1 THE LUMBER BARON'S WIFE
LYNN AUSTIN
2 WITNESS PROTECTION
ROBERT WHITLOW
3 REDEEMING LOVE
FRANCINE RIVERS
4 WHEN CRICKETS CRY
CHARLES MARTIN
5 MORE THAN FRIENDS
DENISE HUNTER
6 HINDS' FEET ON HIGH PLACES
HANNAH HURNARD
7 HARBOR POINTE
IRENE HANNON
8 A LINEAGE OF GRACE
FRANCINE RIVERS
9 THE BOOKSHOP OF 99 DOORS
JAIME JO WRIGHT
10 HINDS' FEET ON HIGH PLACES: AN ENGAGING VISUAL JOURNEY
HANNAH HURNARD
View All
1 IF THE TREE COULD SPEAK
TIM TEBOW
2 100 MEDITATIONS ON THE WORDS OF JESUS
BROADSTREET PUBLISHING GROUP LLC
3 HEAL YOUR HURTING MIND
CRAIG GROESCHEL WITH WAYNE CHAPPELLE
4 100 MEDITATIONS ON THE NAMES OF JESUS
BROADSTREET PUBLISHING GROUP LLC
5 THE FAITH TO FLOURISH
CHRISTINE CAINE
6 DON'T STOP PRAYING
MATTHEW WEST WITH MATT LITTON
7 UNCOMPLICATE IT
HOSANNA WONG
8 UNCLUTTERED FAITH
JOSHUA BECKER
9 HOPE FOR HARD DAYS
MAX LUCADO
10 EVERYTHING YOU NEED TO KNOW ABOUT HEALING
RICK RENNER
View All
1 THE BEGINNER'S BIBLE
THE BEGINNER'S BIBLE
2 THE ACTION BIBLE
SERGIO CARIELLO
3 THE JESUS STORYBOOK BIBLE
SALLY LLOYD-JONES
4 GREAT AND SMALL PRAYERS FOR BABIES
PAMELA KENNEDY
5 DID YOUR MOTHER EVER TELL YOU?
BARBARA COSTELLO
6 THE COMPLETE ILLUSTRATED CHILDREN'S BIBLE
JANICE EMMERSON
7 I PRAYED FOR YOU
JEAN FISCHER
8 A CHILD'S FIRST BIBLE
KENNETH N. TAYLOR
9 WHEREVER YOU GO, I WANT YOU TO KNOW...
MELISSA B. KRUGER
10 THE WORLD NEEDS WHO YOU WERE MADE TO BE
JOANNA GAINES
View All
1 EVERY MOMENT HOLY: RITES OF PASSAGE
DOUGLAS KAINE MCKELVEY
2 WELCOME TO ADULTING
JONATHAN POKLUDA AND KEVIN MCCONAGHY
3 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
4 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
5 IS GOD REAL? FOR TEENS
LEE STROBEL
6 THE PURPOSE DRIVEN LIFE SELECTED THOUGHTS AND SCRIPTURES FOR THE GRADUATE
RICK WARREN
7 THE CASE FOR FAITH
LEE STROBEL
8 POCKET PRAYERS FOR GRADUATES
MAX LUCADO
9 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
10 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
View All
1 EVERY MOMENT HOLY: RITES OF PASSAGE
DOUGLAS KAINE MCKELVEY
2 WELCOME TO ADULTING
JONATHAN POKLUDA AND KEVIN MCCONAGHY
3 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
4 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
5 IS GOD REAL? FOR TEENS
LEE STROBEL
6 THE PURPOSE DRIVEN LIFE SELECTED THOUGHTS AND SCRIPTURES FOR THE GRADUATE
RICK WARREN
7 THE CASE FOR FAITH
LEE STROBEL
8 POCKET PRAYERS FOR GRADUATES
MAX LUCADO
9 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
10 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
View All
1 ONE-MINUTE INSPIRATIONS FOR WOMEN
ELIZABETH GEORGE
2 BIBLE PROMISES FOR MOMS
HEIDI ST JOHN
3 BIBLE PROMISE BOOK - KJV
BARBOUR PUBLISHING
4 MINI DEVOTIONS GRACE FOR TODAY
SOLLY OZROVECH
5 199 PROMISES OF GOD
BARBOUR PUBLISHING
6 ONE-MINUTE INSIGHTS FOR MEN
JIM GEORGE
7 KNOW YOUR BIBLE
PAUL KENT
8 MINI DEVOTIONS FOR WOMEN
CAROLYN LARSEN
9 365 READ-ALOUD BEDTIME BIBLE STORIES
DANIEL PARTNER
10 FREEDOM OF SELF FORGETFULNESS
TIMOTHY J. KELLER
View All
1 ESV STUDY BIBLE
J. I. PACKER
2 ESV CHURCH BIBLE
ESV BIBLES
3 NKJV PERSONAL SIZE LARGE PRINT REFERENCE BIBLE
THOMAS NELSON
4 KJV GIANT PRINT FULL SIZE BIBLE, PINK
CHRISTIAN ART PUBLISHERS
5 KJV LARGE PRINT PERSONAL SIZE REFERENCE BIBLE
HOLMAN BIBLE PUBLISHERS
6 NLT LARGE PRINT PREMIUM VALUE THINLINE BIBLE, BROWN CELTIC CROSS
NEW LIVING TRANSLATION
7 NLT LARGE PRINT PREMIUM VALUE THINLINE BIBLE, GARDEN PINK
NEW LIVING TRANSLATION
8 NIV THE WOMAN'S STUDY BIBLE, HARDCOVER
THOMAS NELSON
9 NRSV CATHOLIC BIBLE GIFT EDITION, WHITE
CATHOLIC BIBLE PRESS
10 NIV LARGE PRINT VALUE THINLINE BIBLE
ZONDERVAN
View All
1 NIV LARGER PRINT HOLY BIBLE ECONOMY EDITION
ZONDERVAN
2 KJV GIFT & AWARD BIBLE, BLACK
THOMAS NELSON
3 NIV ECONOMY BIBLE
ZONDERVAN
4 NLT LARGE PRINT HOLY BIBLE ECONOMY OUTREACH EDITION
NEW LIVING TRANSLATION
5 NLT ECONOMY BIBLE
NEW LIVING TRANSLATION
6 ESV ECONOMY BIBLE
ESV BIBLES
7 NKJV ECONOMY BIBLE
THOMAS NELSON
8 KJV GIFT & AWARD BIBLE, BLACK
HOLMAN BIBLE PUBLISHERS
9 NIV HOLY BIBLE FOR KIDS ECONOMY EDITION
ZONDERVAN
10 NIV OUTREACH BIBLE STUDENT EDITION
ZONDERVAN
View All
1 New International Version
2 English Standard Version
3 King James Version
4 New Living Translation
5 New King James Version
6 Christian Standard Bible
7 Reina Valera
8 New Revised Standard Version
9 New International Reader's Version
10 New American Standard Bible
View All
1 UN ANO CON DIOS
B&H ESPANOL EDITORIAL
2 INCENDIARIO
ITIEL ARROYO
3 LOS 5 LENGUAJES DEL AMOR EDICION REVISADA
GARY CHAPMAN
4 UNA VIDA CON PROPOSITO
RICK WARREN
5 EL PODER DE LA MUJER QUE ORA - SERIE FAVORITOS
STORMIE OMARTIAN
6 EL PODER DE LA MADRE QUE ORA
STORMIE OMARTIAN
7 UNA MUJER SABIA
WENDY BELLO
8 LA VIDA DEBAJO DEL SOL
SUGEL MICHELEN
9 PERDONA LO QUE NO PUEDES OLVIDAR
LYSA TERKEURST
10 JESUS TE LLAMA, Tapa dura
SARAH YOUNG
View All
1 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, NEGRO
B&H ESPANOL EDITORIAL
2 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL EDICION TIERRA SANTA
B&H ESPANOL EDITORIAL
3 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, ROSA
B&H ESPANOL EDITORIAL
4 RVR1960 BIBLIA DEL PESCADOR LETRA GRANDE
DIAZ-PABON, LUIS ANGEL
5 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, negro imitacion piel
B&H ESPANOL EDITORIAL
6 RVR1960 BIBLIA DE ESTUDIO ARCO IRIS
B&H ESPANOL EDITORIAL
7 BIBLIA CATOLICA EDICION ECONOMICA
CATOLICA, EDITORIAL
8 RVR60 SANTA BIBLIA LETRA GRANDE TIERRA SANTA
VIDA
9 RVR1960 BIBLIA LETRA GIGANTE CON REFERENCIAS
B&H ESPANOL EDITORIAL
10 RVR1960 BIBLIA DE APUNTES
B&H ESPANOL EDITORIAL
View All
1 PREOCUPATE MENOS Y ORA MAS
DONNA K. MALTESE
2 365 HISTORIAS BIBLICAS PARA LA HORA DE DORMIR
COMPILED BY BARBOUR STAFF
3 LA GRAN HISTORIA DEL EVANGELIO
B&H ESPANOL EDITORIAL
4 EL SECRETO DE LA PAZ PERSONAL
BILLY GRAHAM
5 DEMASIADO BENDECIDA PARA ESTAR ESTRESADA
DEBORA M. COTY
6 COMO ORAR EN EL ESPIRITU
JOHN BUNYAN
7 JESUS Y SUS AMIGOS / JESUS AND HIS FRIENDS
VIDA
8 180 VERSICULOS DE LA BIBLIA PARA VENCER LA ANSIEDAD
CAREY SCOTT
9 JESUS SALVA AL MUNDO / JESUS SAVES THE WORLD
VIDA
10 ¿PARA QUE ESTOY AQUI EN LA TIERRA?
RICK WARREN
View All

Upcoming Events

ECPA webinar: The Vanishing Church with Ryan P. Burge
June 12 | 10 am central
International Christian Rights & Export Fair
June 16-17, 2026 | Chicago, IL
ECPA webinar: AI and the Intelligent Publisher with Brooke Dobson and Joshua Tallent
July 10 | 10 am central
ECPA webinar: Navigating Anxiety in People and Systems During Times of Change with Adrian Pei
August 7 | 10 am central
ECPA C-Suite Symposium 2026
September 13-15, 2026 | Asheville, NC

Career Center

Bookstore Accounts Sales Manager
Whitaker Corporation, Remote
Advertising & Merchandising Coordinator
Crossway, Wheaton, Illinois
Marketing Manager, Christian Publishing Group
Penguin Random House Christian Publishing Group, Remote
Mobile Developer (Swift)
Crossway, Remote
Licensing Department Administrative Assistant
Crossway, Wheaton, Illinois
Managing Editor
Christian Art Gifts, Bloomingdale, Illinois
Web Developer (Django)
Crossway, Wheaton, Illinois (Hybrid)
Customer Care & Sales Specialist
Crossway, Wheaton, Illinois
ECPA LOGO
submit icon

Submit a News Item

Submit industry related news releases to rushtopress @ecpa .org for consideration. Rush to Press is sent every Monday and eligible releases must be received by end of day Friday prior to the Monday’s publication.

announce icon

Career Posts

To announce a job opening in Rush to Press, post it first at the ECPA Career Center and your announcement will appear in the next issue.

subscribe icon

Subscribe

To receive Rush to Press, along with other industry updates from ECPA, please follow the instructions here to create or modify your ECPA community profile. To subscribe to Rush to Press without using a profile, subscribe here.

unsubscribe icon

Unsubscribe

If you would like to be removed from the Rush to Press distribution list, please edit your ECPA profile preferences or email info @ecpa .org.

advertise icon

Advertise

If you would like to reach over 3,300 industry subscribers and media contacts each week, consider advertising in Rush to Press. Contact sponsorship @ecpa .org for more information.

More news at RushtoPress.org. #RushtoPress @ECPA
This is a publication of the Evangelical Christian Publishers Association. For more information about ECPA, contact info@ecpa.org or visit ECPA.org.
Copyright © 2026 · ECPA