(October 22, 2020) – The Parable Group, a California-based marketing agency and media group, today unveiled two web-based, data-driven initiatives designed to drive traffic into Christian retail stores—local Branded Websites and a complete revamp of the Get It Local Today website platform.
Branded Websites, which launched mid-September, provide retailers a cost-effective and modern website solution with powerful features for their customers. Each site contains a full Christian product offering and displays the store’s on-hand inventory (from nightly POS feeds) allowing customers to conveniently reserve items online and pick them up in-store—reducing health risks and bypassing shipping delays amid the pandemic.
The new websites have been well-received by independent retailers, including Dove Christian Supply, Cedar Springs Christian Store, Dightman’s Bible Book Center, and Parable Christian of St. Joseph & Hallmark Gold Crown, with over 50 websites launched in advance of Christmas. Christian retailers who need a new store website this fall can fill out this interest form.
Additionally, the web-based Christian store-supporting platform Get It Local Today has been revamped and enhanced. The platform, which launched in 2018 in coordination with Covenant Group, offers shoppers receiving promotional emails from publishers—or shopping on publisher websites—the option of buying products at local Christian stores as an alternative to Amazon and big-box retailers. Recent website improvements include an updated modern look, upgraded user experience, enhanced search, and an expanded product database. Get It Local Today is free for retailers and publishers; hundreds of Christian retailers are signed up to participate—representing a nationwide and industry-wide network.
Christian retailers can enroll here; it only takes a few minutes for a retailer to give permission to allow their store to be listed and set up for data reporting, letting customers know which products are in stock at their store.
“Our aim is to help retailers thrive in their ministry and adapt to a fast-changing marketplace, says Greg Squires, President of The Parable Group. “We’re honored and delighted to serve a broader network of Christian retailers with data-driven technology solutions that connect local customers to the life-giving products in their stores.
To learn more about Branded Websites or Get It Local Today, visit The Parable Group’s Retail Help Center here.
The Parable Group helps Christian retailers, publishers, and ministries magnify their mission by connecting them to engaged Christian consumers, pastors, and church leaders. The San Luis Obispo, CA based data-driven marketing agency and media group has served over 1000 Christian organizations since 1985. For more information, contact sally.ross@parable.com or visit www.parablegroup.com.
Contact: Sally Ross, (805) 329-4020 sally.ross@parable.com
