NASHVILLE, TN – Nelson Books, a hallmark of literary excellence and innovative leadership in publishing, is honored to announce the appointment of Dave Schroeder as Vice President of Marketing, effective February 26th.
With a successful track record and a keen eye for market trends, Schroeder’s two decades in the industry stand as a testament to his expertise and foresight. His strategic approach has consistently delivered significant results, notably during his tenure as Vice President of Marketing at B&H Publishing Group and his time at WTA Media/EMF Publishing as Vice President of Publishing, where he expertly acquired, launched, and nurtured numerous bestselling titles.
Schroeder’s return to Thomas Nelson is a celebrated reunion, marking his comeback after a distinguished six-year leading marketing for bestselling books by Max Lucado, William J. Bennett, Sheila Walsh, and Denise Jackson (#1 New York Times bestseller). During that period, Dave was an integral part of the Max Lucado brand team, championing standout titles like 3:16, Fearless, and Outlive Your Life with notable distinction.
Andrew Stoddard, VP & publisher of Nelson Books, expressed his profound elation, saying, “Dave’s return to Nelson Books in this additional VP of Marketing role represents a joyous homecoming and a tremendous infusion of publishing acumen and creative energy. I could not be more thrilled about this addition to our team culture and creative vision.”
Schroeder’s commitment to the literary world, coupled with his professional achievements, makes him an ideal fit for Nelson Books, where our dedication to quality, integrity, and creativity shapes the essence of our work. As a Nashville native, Dave’s roots and alignment with the community further enrich his capacity to drive Nelson Books’ mission and values forward.
“I am thrilled to be returning to Nelson Books in this role. I look forward to contributing to the continued success and growth of Nelson Books and driving impactful marketing strategies aligning with Nelson’s vision and values,” said Schroeder.
Nelson Books extends a heartfelt welcome to Dave Schroeder as we embark on this exciting chapter together.
