rush-to-press
The Week's News in Christian Publishing
  • Industry News
  • Milestones
  • Media Announcements
  • Product News
  • Other News

Concordia releases new book by Gene Edward Veith Jr. on the Lutheran Church

Discover the History of Your Church Family in Gene Edward Veith Jr.’s New Book, Embracing Your Lutheran Identity

Author Gene Edward Veith Jr. uses inspiring stories and characters from church history to reveal what Lutheran identity means today.

Writing not as a scholar, pundit, or apologist but as a teacher, author Gene Edward Veith Jr. guides readers through the Holy Spirit’s work from the early church and into Lutheranism today in his new book, Embracing Your Lutheran Identity. Using engaging accounts, modern parallels, and thought-provoking questions, Veith teaches readers about key people in the history of Lutheranism to show modern Lutherans the reason behind their pillars of faith.

“It is my impression that many Lutherans, including both recent confirmands and lifelong churchgoers, do not know all that much about their church and why it is worth suffering for, dying for, and living for,” writes Veith. “They don’t know their own heritage and why it is so precious. The essence of Lutheranism, of course, is its theology. . . . In this study, we will focus on your Lutheran identity. That is, we will try to help you identify with Christians through the centuries and throughout the world who share your faith and your confession.”

Veith invites readers, individually or as a group, to discover (or rediscover) their heritage from whence they came—persecutions, martyrdoms, villains, battles, heroes, lore, and all. Through each chapter of the Bible study, Veith encourages readers to delve into identity as a part of God’s family and connect with their “family history” as Lutherans.

“Gene Veith has done it again,” says Gregory P. Seltz, executive director of the Lutheran Center for Religious Liberty and speaker emeritus of The Lutheran Hour. “He weaves theology, history, and sociology together in the compelling story of being a Lutheran Christian. . . . Don’t just read this book; identify with it, find your place in it, and you will be blessed.”

Visit cph.org for more information. Contact Erica Sontag to schedule an interview with the author.

About the Author
Gene Edward Veith Jr. is a retired English professor and college administrator, most recently at Patrick Henry College and Concordia University Wisconsin. He is the author of twenty-seven books, including Authentic Christianity: How Lutheran Theology Speaks to a Postmodern World; Christianity in an Age of Terrorism, and God at Work. He has a PhD from the University of Kansas and currently lives in St. Louis with his wife, Jackquelyn. He has three grown children and twelve grandchildren.

About Concordia Publishing House
Concordia Publishing House (CPH) is the publishing arm of The Lutheran Church—Missouri Synod. For more than 150 years, CPH has been providing individuals, churches, and schools with products that are faithful to the Scriptures and the Lutheran Confessions. From books and Bibles to church supplies, curriculum, and software, CPH offers more than 10,000 products to support the proclamation of the Gospel worldwide. Visit CPH online at cph.org.

CONTACT: Erica Sontag, Public Relations, 314-268-1303, erica.sontag@cph.org 

 


Praise for Embracing Your Lutheran Identity

If you’ve been looking for an accessible book on the Christian Church down through history, here’s what you’ve been waiting for. Filled with thoughtful questions for reflection and discussion, this book covers everything from apostolic times to our own complex era. In robust col­loquial language, Dr. Veith unravels the complex story of the Lutheran Church—warts and blemishes included. Woven throughout is the faith once delivered to the saints, rooted solidly in God’s enduring Word.
—Harold L. Senkbeil, author of The Care of Souls

What I’ve gathered is that most Christians know things about Christianity but are disconnected from the time line of the faith they’ve inherited, even among our confessional community, causing many to muddy the meaning of what it is to be a believer. This leaves numerous individuals devoid of knowledge and awareness of the care God has generously poured over His church throughout the ages. Gene Veith closes those gaps and fills the mind and heart with the Holy Spirit’s highlight reel. By relaying some of the most special moments of church history, Veith’s words will inspire the reader and ignite an imagination for good works in the world as unto our Lord Jesus Christ—works worth modeling from important times in the past.
—FLAME, GRAMMY®-nominated and Stellar Award–winning hip hop artist; author of Extra Nos: Discovering Grace outside Myself

Knowing what you would die for reveals what you are living for. Veith builds up our identity in Christ Jesus by exploring the common commu­nity, history, and beliefs of Lutherans. Embracing Your Lutheran Identity will bolster your identity in Jesus, a faith that is worth living for—and even dying for.
—Rev. Dr. A. Trevor Sutton, senior pastor, St. Luke Lutheran Church, Lansing, Michigan; coauthor of Authentic Christianity: How Lutheran Theology Speaks to a Postmodern World

Gene Veith provides a lively overview of the legacy that Lutherans have, starting with the apostles and culminating in contemporary confessors. Veith reminds us that the Lutheran Church did not start with Martin Luther in the sixteenth century but embraces a heritage going back to the first century. Veith demonstrates how Luther and his coworkers were born into a church deformed by false teachings that deflected attention from Christ alone, directing sinners to their own works and piety. Luther sought to reform that which had become deformed. The result was a lively confession of the Gospel that would ring out around the globe and is still going on today. Whether through individual reading or group study, Lutherans will be enlightened regarding their heritage, and non-Lutherans will find this book is an accessible introduction to this church.
—John T. Pless, assistant professor of pastoral ministry and mission, Concordia Theological Seminary, Fort Wayne

As Dr. Veith’s readers have come to expect, this book is both understandable and substantive. With clarity and context, the text leads the reader on a broad, historic journey to strengthen a highly personal appreciation of the Christian faith. Topical sections, questions to ponder, and recommendations for further reading make this book perfectly suited for both group discussions and individual study.
—Cheryl Swope, MEd; author of Simply Classical: A Beautiful Education for Any Child; coauthor of Eternal Treasures: Teaching Your Child at Home; creator of the Simply Classical Curriculum for Special Needs

Gene Veith has done it again. He weaves theology, history, and sociology together in the compelling story of being a Lutheran Christian. By showing the roots of our identity and the history of where we have been, Veith prepares the modern Lutheran believer to face the challenges of the world of today. For those who know the power of Scripture alone, grace alone, faith alone, be blessed with how it has sustained a particular people for particular times all around the globe. Don’t just read this book; identify with it, find your place in it, and you will be blessed.
—Rev. Dr. Gregory P. Seltz, executive director, Lutheran Center for Religious Liberty; speaker emeritus of The Lutheran Hour

Sign Up To Receive Industry News Each Week

Subscribe

This Month’s Bestsellers

VIEW BY GENRE
1 18 DAYS IN HEAVEN
GABE POIROT
2 DUST TO DUST
JEN WILKIN
3 THE KING IS COMING
JOHN BEVERE
4 KJV LARGE PRINT STANDARD LESSON COMMENTARY® 2026-2027
STANDARD PUBLISHING
5 ONE MINUTE WITH GOD FOR MEN
RONALD A. BEERS AND GILBERT BEERS
6 JESUS CALLING
SARAH YOUNG
7 THE 5 LOVE LANGUAGES®
GARY CHAPMAN
8 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
9 BREATH AS PRAYER
JENNIFER TUCKER
10 THE RUTHLESS ELIMINATION OF HURRY
JOHN MARK COMER
View All
1 THE KING IS COMING
JOHN BEVERE
2 ONE MINUTE WITH GOD FOR MEN
RONALD A. BEERS AND GILBERT BEERS
3 JESUS CALLING
SARAH YOUNG
4 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
5 BREATH AS PRAYER
JENNIFER TUCKER
6 THE RUTHLESS ELIMINATION OF HURRY
JOHN MARK COMER
7 NEW MORNING MERCIES
PAUL DAVID TRIPP
8 THE AWE OF GOD
JOHN BEVERE
9 GALAHAD AND THE GRAIL
MALCOLM GUITE
10 ROSE BOOK OF BIBLE CHARTS, MAPS AND TIME LINES
ROSE PUBLISHING
View All
1 18 DAYS IN HEAVEN
GABE POIROT
2 DUST TO DUST
JEN WILKIN
3 KJV LARGE PRINT STANDARD LESSON COMMENTARY® 2026-2027
STANDARD PUBLISHING
4 THE 5 LOVE LANGUAGES®
GARY CHAPMAN
5 100 DAYS OF STRENGTH FOR WOMEN
BROADSTREET PUBLISHING GROUP LLC
6 GOD'S PROMISES FOR YOUR EVERY NEED, NKJV
THOMAS NELSON
7 BIBLE WORD SEARCH DEVOTIONAL (PSALMS)
BROADSTREET PUBLISHING GROUP LLC
8 THE CASE FOR CHRIST
LEE STROBEL
9 BOUNDARIES UPDATED AND EXPANDED EDITION
HENRY CLOUD AND JOHN TOWNSEND
10 IMAGINE HEAVEN
JOHN BURKE
View All
1 CANDY APPLE KISSES
AMY CLIPSTON
2 CONSPIRACY
COLLEEN COBLE
3 WHEN CRICKETS CRY
CHARLES MARTIN
4 REDEEMING LOVE
FRANCINE RIVERS
5 HINDS' FEET ON HIGH PLACES
HANNAH HURNARD
6 THE SHACK
WILLIAM PAUL YOUNG
7 A LINEAGE OF GRACE
FRANCINE RIVERS
8 A LIFE SO TRUE
TRACIE PETERSON
9 SHATTERED
DAVID JEREMIAH WITH SAM O'NEAL
10 HINDS' FEET ON HIGH PLACES: AN ENGAGING VISUAL JOURNEY
HANNAH HURNARD
View All
1 THE NEXT WAR: VOLUME 1
AMIR TSARFATI AND STEVE YOHN, STEVE
2 IGNITE REVIVAL
KATHRYN KRICK
3 THE WAR OF WORLDVIEWS
JAMIE WINSHIP
4 PRAYER IN MOTION
JENNIFER TUCKER
5 SABBATH MEDITATIONS
JOHN MARK COMER AND PRACTICING THE WAY
6 DEMOLISHING DOUBT
CLIFFE KNECHTLE AND STUART KNECHTLE
7 SEEKING AFTER THE HEART OF GOD FOR 52 WEEKS
LUCADO, MAX
8 ANGELS, DEMONS, AND THE BATTLE FOR THE SOUL
FREDERICK K. PRICE
9 THE GOD WORTH TRUSTING
RYAN MAHER
10 INTO A GOLDEN ERA
GABRIELLE MEYER
View All
1 THE ACTION BIBLE
THE ACTION BIBLE
2 THE BEGINNER'S BIBLE
THE BEGINNER'S BIBLE
3 GREAT AND SMALL PRAYERS FOR BABIES
PAMELA KENNEDY
4 THE JESUS STORYBOOK BIBLE
SALLY LLOYD-JONES
5 BEDTIME PRAYERS FOR LITTLE ONES
MAX LUCADO AND DENALYN LUCADO
6 THE COMPLETE ILLUSTRATED CHILDREN'S BIBLE
JANICE EMMERSON
7 THE WORLD NEEDS WHO YOU WERE MADE TO BE
JOANNA GAINES
8 AMERICA, I'M SO GLAD YOU WERE BORN
AINSLEY EARHARDT
9 THE BIGGEST STORY BIBLE STORYBOOK
KEVIN DEYOUNG
10 LOTS OF KNOCK-KNOCK JOKES FOR KIDS
WHEE WINN
View All
1 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
2 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
3 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
4 GOD IS WITH YOU EVERY DAY
MAX LUCADO
5 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
6 OUTDATED
JONATHAN JP POKLUDA AND KEVIN MCCONAGHY
7 EVERY MOMENT HOLY: RITES OF PASSAGE
DOUGLAS KAINE MCKELVEY
8 THE 5-MINUTE BIBLE STUDY FOR TEEN GIRLS
CAREY SCOTT
9 THE CASE FOR FAITH
LEE STROBEL
10 THE PRAYER MAP FOR TEENS
COMPILED BY BARBOUR STAFF
View All
1 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
2 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
3 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
4 GOD IS WITH YOU EVERY DAY
MAX LUCADO
5 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
6 OUTDATED
JONATHAN JP POKLUDA AND KEVIN MCCONAGHY
7 EVERY MOMENT HOLY: RITES OF PASSAGE
DOUGLAS KAINE MCKELVEY
8 THE 5-MINUTE BIBLE STUDY FOR TEEN GIRLS
CAREY SCOTT
9 THE CASE FOR FAITH
LEE STROBEL
10 THE PRAYER MAP FOR TEENS
COMPILED BY BARBOUR STAFF
View All
1 THE GOSPEL STORY
MARY WILEY
2 MINI DEVOTIONS GRACE FOR TODAY
CHRISTIAN ART GIFTS
3 BIBLE PROMISE BOOK - KJV
BARBOUR PUBLISHING
4 KNOW YOUR BIBLE
PAUL KENT
5 365 READ-ALOUD BEDTIME BIBLE STORIES
DANIEL PARTNER
6 199 PROMISES OF GOD
BARBOUR PUBLISHING
7 ONE-MINUTE INSPIRATIONS FOR WOMEN
ELIZABETH GEORGE
8 FREEDOM OF SELF FORGETFULNESS
TIMOTHY J. KELLER
9 WHAT ON EARTH AM I HERE FOR?
RICK WARREN
10 77 MEMORY VERSES EVERY KID SHOULD KNOW
CHRISTIAN ART KIDS
View All
1 NIV ADVENTURE BIBLE, Hardcover
ZONDERVAN
2 KJV GIANT PRINT FULL-SIZE BIBLE, PINK
CHRISTIAN ART PUBLISHERS
3 NASB CHARLES F. STANLEY LIFE PRINCIPLES DAILY BIBLE
THOMAS NELSON
4 NKJV PERSONAL SIZE LARGE PRINT REFERENCE BIBLE
THOMAS NELSON
5 ESV CHURCH BIBLE
ESV BIBLES
6 ESV STUDY BIBLE
PACKER, J. I.
7 NIRV ADVENTURE BIBLE FOR EARLY READERS
ZONDERVAN
8 KJV LARGE PRINT PERSONAL SIZE REFERENCE BIBLE
HOLMAN BIBLE PUBLISHERS
9 NLT LARGE PRINT PREMIUM VALUE THINLINE BIBLE, GARDEN PINK
NEW LIVING TRANSLATION
10 NLT LARGE PRINT PREMIUM VALUE THINLINE BIBLE, BLACK CROSS
NEW LIVING TRANSLATION
View All
1 ESV ECONOMY BIBLE
ESV BIBLES
2 NIV LARGER PRINT HOLY BIBLE ECONOMY EDITION
ZONDERVAN
3 KJV GIFT & AWARD BIBLE, BLACK
THOMAS NELSON
4 NLT LARGE PRINT HOLY BIBLE ECONOMY OUTREACH EDITION
NEW LIVING TRANSLATION
5 KJV ECONOMY BIBLE
THOMAS NELSON
6 NIV ECONOMY BIBLE
ZONDERVAN
7 NIV HOLY BIBLE ECONOMY EDITION
ZONDERVAN
8 NKJV VALUE OUTREACH BIBLE
THOMAS NELSON
9 NKJV ECONOMY BIBLE
THOMAS NELSON
10 NIV HOLY BIBLE FOR KIDS ECONOMY EDITION
ZONDERVAN
View All
1 New International Version
2 English Standard Version
3 King James Version
4 New Living Translation
5 New King James Version
6 Christian Standard Bible
7 Reina Valera
8 New American Standard Bible
9 New International Reader's Version
10 New Revised Standard Version
View All
1 UN ANO CON DIOS
B&H ESPANOL EDITORIAL
2 LOS 5 LENGUAJES DEL AMOR EDICION REVISADA
GARY CHAPMAN
3 UNA VIDA CON PROPOSITO
RICK WARREN
4 UNA MUJER SABIA
WENDY BELLO
5 GUIA ESENCIAL DE LA BIBLIA
B&H ESPANOL EDITORIAL
6 ESTUDIO BIBLICO DE 5 MINUTOS PARA MUJERES
COMPILED BY BARBOUR STAFF
7 PERDONA LO QUE NO PUEDES OLVIDAR
LYSA TERKEURST
8 JESUS TE LLAMA, Tapa dura
SARAH YOUNG
9 LA DOSIS DIARIA
WILLIAM ARANA
10 CADA MANANA CON DIOS
JOYCE MEYER
View All
1 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Negro tapa dura
B&H ESPANOL EDITORIAL
2 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, ROSA
B&H ESPANOL EDITORIAL
3 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL EDICION TIERRA SANTA
B&H ESPANOL EDITORIAL
4 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Negro imitacion piel
B&H ESPANOL EDITORIAL
5 RV1960 BIBLIA LETRA GRANDE TELA ROSADA CON FLORES
REINA VALERA REVISADA 1960
6 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL
REINA VALERA REVISADA 1960
7 RVR1960 BIBLIA LETRA GIGANTE CON REFERENCIAS
B&H ESPANOL EDITORIAL
8 RVR1960 BIBLIA DEL PESCADOR LETRA GRANDE
DIAZ-PABON, LUIS ANGEL
9 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL, PIEL ROSADA CON INDICE
REINA VALERA REVISADA 1960
10 RV1960 BIBLIA LETRA GRANDE, SIMIL PIEL FUCSIA
REINA VALERA REVISADA 1960
View All
1 LA GRAN HISTORIA DEL EVANGELIO
B&H ESPANOL EDITORIAL
2 PREOCUPATE MENOS Y ORA MAS
DONNA K. MALTESE
3 365 HISTORIAS BIBLICAS PARA LA HORA DE DORMIR
COMPILED BY BARBOUR STAFF
4 ¿PARA QUE ESTOY AQUI EN LA TIERRA?
RICK WARREN
5 EL SECRETO DE LA PAZ PERSONAL
BILLY GRAHAM
6 DEMASIADO BENDECIDA PARA ESTAR ESTRESADA
DEBORA M. COTY
7 LO HIZO POR TI
MAX LUCADO
8 COMO ORAR EN EL ESPIRITU
JOHN BUNYAN
9 JESUS Y SUS AMIGOS
VIDA
10 MOMENTOS CON DIOS PARA MUJERES
CAROLYN LARSEN
View All

Upcoming Events

ECPA C-Suite Symposium 2026
September 13-15, 2026 | Asheville, NC
Christian Book Award 2027 submission period
September 1-30, 2026
ECPA PubU 2026 in Nashville
November 4-5, 2026 | Nashville, TN
The Christy Award® Gala & Art of Writing Seminar
November 6, 2026 | Nashville, TN
ECPA Leadership Summit 2027
April 27-28, 2027 | Nashville, Tenn.

Career Center

Graphic Designer
New Growth Press, Remote
Director of Publicity & Strategic Partnerships
Crossway, Wheaton, Illinois
Sales Associate II
InterVarsity Press, Remote
Director of Sales and Business Development
R.H. Boyd, Nashville, Tenn. (Hybrid)
President of ECPA
Evangelical Christian Publishers Association, Chandler, Ariz. (Remote)
ECPA LOGO
submit icon

Submit a News Item

Submit industry related news releases to rushtopress @ecpa .org for consideration. Rush to Press is sent every Monday and eligible releases must be received by end of day Friday prior to the Monday’s publication.

announce icon

Career Posts

To announce a job opening in Rush to Press, post it first at the ECPA Career Center and your announcement will appear in the next issue.

subscribe icon

Subscribe

To receive Rush to Press, along with other industry updates from ECPA, please follow the instructions here to create or modify your ECPA community profile. To subscribe to Rush to Press without using a profile, subscribe here.

unsubscribe icon

Unsubscribe

If you would like to be removed from the Rush to Press distribution list, please edit your ECPA profile preferences or email info @ecpa .org.

advertise icon

Advertise

If you would like to reach over 3,300 industry subscribers and media contacts each week, consider advertising in Rush to Press. Contact sponsorship @ecpa .org for more information.

More news at RushtoPress.org. #RushtoPress @ECPA
This is a publication of the Evangelical Christian Publishers Association. For more information about ECPA, contact info@ecpa.org or visit ECPA.org.
Copyright © 2026 · ECPA