London, UK and Dulles, VA – 31 October, 2024 – Supadu and Books International are delighted to announce the launch of our eCommerce and fulfillment offering with Eerdmans Publishing, a family owned, religious publishing house located in Grand Rapids, Michigan.
This is the first go-live of the Supadu and Books International partnership that brings together Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers.
“This solution helps expand Eerdmans’s D2C ecommerce reach, allowing consumers to buy “any book from anywhere” with just one-click instant purchasing!” said Sarah Arbuthnot, Commercial Partnerships Director at Supadu.
Supadu Smart Buy buttons let publishers integrate one-click book purchasing capabilities across blogs, newsletter campaigns, marketing pages and social channels. This seamless shopping experience not only simplifies the process, but significantly reduces the likelihood of cart abandonment and ensures optimal sales conversion.
“Books International is excited to launch its D2C eCommerce solution in partnership with Supadu for Eerdmans Publishing. This significant addition to the suite of Books International capabilities provides Eerdmans with a fully integrated eCommerce experience, streamlining inventory availability, order and fulfillment processing, along with customer notifications with tracking details. This new offering represents our commitment to Eerdmans and Books International clients as we strive to deliver new technologies aimed at growing their D2C base and increasing higher-margin sales.” said David Hetherington, Vice President of global Business Development at Books international.
“Adding the Smart Buy buttons to the Eerdmans websites was a quick, easy, and cost-effective way to bring eCommerce to our new website. The integration with Books International, our warehousing and distribution partner, made the decision an easy one.” Will Bergkamp, Senior Vice president of Sales, Marketing and finance at Eerdmans Publishing.
Supadu is the global, leading provider of website and direct-to-consumer eCommerce solutions for trade and academic publishers, and university presses. It has more than 270 customers serving publishers of all sizes including HarperCollins, Ingram, MIT Press, Princeton University Press, Casemate, and Manchester University Press. Supadu’s beautiful data-driven, accessible websites have been proven to enhance title visibility and sales. To learn more about Supadu, visit www.supadu.com
Books International is a family owned and operated company, celebrating its 40th anniversary in 2024. The company provides fulfillment services and digital manufacturing services to companies worldwide. Processing millions of orders annually, Books International utilizes EDI, ecommerce, and traditional approaches to meet the diverse needs of its customers. To learn more about Books International, visit www.booksintl.com
Deeply rooted in the historic Christian tradition, ecumenical in spirit, and open to emerging dialogue between denominations and with other faiths, Eerdmans is committed to the life of the religious academy, to the church, and to the role of religion in culture, while continually diversifying its body of work so as to reach an even wider audience of academics, faith leaders, and general readers. Eerdmans also publishes books ranging from board books for babies to picture books, nonfiction, and novels for children and young adults under the Eerdmans Books for Young Readers imprint. For more information visit eerdmans.com.
