February 5, 2025; San Luis Obispo, CA — The Parable Group proudly announces the release of its highly anticipated 2025 State of Christian Retail report. This comprehensive analysis dives into the trends, challenges, and opportunities shaping the Christian retail industry. Beyond sales figures and product trends, the report serves as both a beacon of hope and a strategic roadmap, highlighting how faith-driven retailers continue to thrive in a rapidly changing world.
While 2024 presented its share of challenges—including election-year uncertainties, a compressed holiday shopping season, and rising inflation—Christian retail remained steadfast, rooted in purpose and meaningful community connections.
Key findings in this year’s report:
- Stable Sales Performance: Christian retail sales held steady in 2024, demonstrating the industry’s ability to maintain customer loyalty despite economic pressures.
- Positive Outlook: Despite challenges, 77% of surveyed retailers expressed optimism about the future, describing their businesses as “Healthy” or “Steady.”
- Emerging Product Trends: Bibles are a cornerstone with increasing demand for personalized options. Devotionals remain a consistent favorite, with a particular interest in mental health and targeted themes such as grief and anxiety. Bible accessories and study tools are also gaining popularity.
- Social Media Dominance: Social media emerged as the leading marketing tool, with 94% of retailers actively engaging customers on platforms like Facebook and Instagram.
“Christian retail continues to shine as a vital space where faith and community intersect,” Greg Squires, President at The Parable Group. “This year’s report celebrates stories of resilience, innovation, and steady success offering actionable insights for the road ahead.”
What You’ll Find in the Report:
- Comprehensive 2024 sales performance data and emerging trends
- Insights into customer loyalty strategies and community impact
- Stories of resilience, innovation, and leadership from retailers nationwide
- Predictions for challenges and opportunities in 2025
The 2025 State of Christian Retail report is available now for download here.
Parable Group is a trusted partner in faith-based retail and marketing, helping Christian stores, publishers, and ministries grow through data-driven insights and innovative solutions. With 40 years of experience, Parable Group remains dedicated to advancing the Kingdom through collaboration and service. For more information, contact sally.ross@parablegroup.com or visit parablegroup.com.
Contact: Sally Ross, (805) 329-4020, sally.ross@parablegroup.com
