CAROL STREAM, Ill.— Tyndale House Publishers has named veteran marketing executive Erica Bardeau as Acquisitions Director for Children and Youth, where she will oversee product acquisition, development activities, and publishing strategy for Tyndale’s product lines serving children, teenagers, and their families.
Bardeau brings a unique combination of corporate leadership experience and longtime
ministry involvement to the role. Her background includes marketing, sales, and consulting leadership for global brands including Procter & Gamble, Mars, and Danone, alongside decades of serving children and families through church ministry, youth sports, and education. She is passionate about the impact meaningful books can have in shaping the faith and character of young readers.
“We’re so pleased that Erica has agreed to join our Tyndale team,” said Amy Simpson, Publisher, Bibles, Kids & Spanish. “She brings a rich and varied set of experiences that will make her a strategic and creative leader for our work in introducing children and teens to a Christian worldview and inspiring them to pursue a personal, loving relationship with God, while being transformed by his Word.”
“I’m grateful for the opportunity to join Tyndale, where delivering meaningful, engaging content for kids and families matters so deeply,” said Bardeau. “I look forward to combining my experience in growth and brand strategy with a mission that helps young readers grow in faith, character, and understanding.”
Bardeau earned a degree in economics from Cornell University and an MBA from Northwestern University. She and her husband, Dave Bardeau, are the parents of three children.
Since 1962, Tyndale House Publishers has positively impacted readers worldwide. Tyndale is one of the world’s largest independent Christian publishers, dedicated to making the Bible accessible in languages people relate to and understand. Tyndale publishes the New Living Translation (NLT) and other Bible translations, nonfiction books that offer Christ-centered insight, fiction that inspires, and children’s resources that help share God’s Word with the next generation. Tyndale’s independence enables it to honor its founding model through annual grants and donations to other charitable organizations around the world, totaling more than half of the funds generated through publishing operations.
Media Contact: Andrea Martin, andreamartin@tyndale.com
