Leyland, England, UK – September 29, 2026 10 Publishing is pleased to announce that Simon Camilleri’s children’s book, When Santa Learned the Gospel, has surpassed 100,000 copies sold since its release in 2017.
When Santa Learned the Gospel winsomely shares the true meaning of Christmas with children through a clever story of an elf sharing the good news with Santa. It’s an excellent resource for sharing the gospel with families during Christmas time with captivating illustrations by Matt Boutros, winsome and cleverly rhymed text, ties to the well-known Santa myth, and a clear gospel presentation.
Jonathan Carswell, president of 10ofthose says, “this a unique and remarkable book. I challenge anyone who like me was skeptical about mixing fact and fiction to read it and see if their mind isn’t changed! I’m thrilled how God has used Simon’s creativity and love for Jesus to share the good news of Christ with so many people. It’s a pleasure to partner with him in this gospel witness.”
Accessible and affordable, it is a wonderful resource for churches and individuals to buy in bulk as an aid for Christmas evangelism and will be a great addition to any family’s holiday book collection.
“I have been so excited and humbled to see how God has used this silly little book about Santa over the last decade to introduce the gospel to thousands of people all across the world,” says author, Simon Camilleri, “I have received messages from children in South Africa to Army chaplains in Germany to professional Santas in the USA. I am honoured to see the book achieve this milestone and I hope God continues to use this book for His purposes for decades to come.”
You can find the book available for purchase on 10ofthose.com, with bulk discounts available.
Simon Camilleri is a storyteller and entertainer who loves poetry, magic tricks, excellent Bible reading and sharing the gospel. He is the author of four children’s books: When Santa Learned the Gospel, Wow God! Thank You, Sorry, Please, Read, Think, Pray, Do, and In God’s Image (forthcoming). Simon and his wife and two children live in Melbourne, Australia.
You can learn more about the book at https://www.santagospel.com and Simon at https://www.patreon.com/simoncamilleri.
When Santa Learned the Gospel
Author: Simon Camilleri
Illustrator: Matt Boutros
Retail: US $7.99, UK £4.99, CA $11.99
Paperback: 9781911272892
Review copies are available upon request.
Please contact: Gina Vaughan, Product Marketer, gina.vaughan@10ofthose.com.





