(Nashville, Tenn.)—W Publishing Group, and imprint of Thomas Nelson, today announced Chasity Edwards as its new publicity manager. Edwards brings more than eight years of publicity and marketing expertise to the team, across multiple industries including sports, entertainment and live events.
Most recently Edwards was a publicist with Herschend Family Entertainment, where she developed and implemented strategic local media plans for more than 350 Harlem Globetrotters games in the U.S. and Canada. Here, she also developed high-impact media strategies for Halo Outpost Discovery’s real-world gaming experiences. Prior experience included positions with UniverSoul Circus, Disney World and the Barjon PR Agency in Atlanta, Georgia.
As publicity manager for W Publishing Group, Edwards will focus on developing targeted publicity campaigns for select titles, writing creative pitches and news releases for dissemination, booking media coverage for authors, identifying ongoing opportunities for backlist titles, and innovating new publicity coverage strategies across social media and traditional media platforms.
“We are thrilled to have Chasity join our team and look forward to her applying her knowledge and experience in entertainment media to our W Publishing campaigns,” said Caren Wolfe, VP of marketing for W Publishing Group.
“Chasity’s strong background in booking entertainment media will be a great asset to our team,” said Allison Carter, director of publicity for W Publishing Group. “Having the ability to pivot with changing headlines, package media interviews that encourage the public to immediately act on timely opportunities, and managing multiple projects is a direct parallel to her new role in the publishing industry. We look forward to her work positively impacting our team and furthering our corporate mission.”
Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.
Contact: Allison Carter, Publicity Director, W Publishing Group, Allison.carter@harpercollins.com
