Nashville, Tennessee – Feb. 1, 2024 – W Publishing Group, an imprint of Thomas Nelson, is pleased to announce the promotion of Allison Carter to the position of Senior Publicity Director. In her new role, Carter will oversee the publicity efforts for W Publishing Group, a leading provider of inspirational and Christian books.
Throughout her career at W Publishing Group, she has consistently demonstrated a deep knowledge of media relations and positioning for authors and their books. She has also implemented an innovative approach for W Publishing’s book publicity campaigns and has contributed to the success of numerous New York Times, Wall Street Journal, USA Today, Evangelical Christian Publishing Association, and Publishers Weekly bestselling books including Don’t Give the Enemy a Seat at Your Table by Louie Giglio, Becoming Free Indeed by Jinger Duggar Vuolo, The God of the Way by Kathie Lee Gifford and Like a River by Granger Smith.
As the Senior Publicity Director, Carter will continue to develop and execute comprehensive publicity campaigns and will collaborate with media outlets to maximize visibility for each title’s release. She will be liaison to the company’s teams of publicists across all imprints and will continue to mentor new talent.
“Allison’s promotion to Senior Publicity Director is a well-deserved recognition of her skills and dedication to our authors and their messages,” said Caren Wolfe, VP of Marketing, W Publishing Group. “She is committed to achieving the highest level of success possible for every campaign, consistently raising the bar when it comes to securing media opportunities for our authors.”
Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.
