Nashville, Tennessee—W Publishing Group, an imprint of Thomas Nelson, has named Allison Carter as Vice President of Publicity. In this new role, Carter will lead W Publishing’s publicity initiatives, developing strategic campaigns that broaden the visibility of its authors and books. She brings 25 years of publicity experience, including 10 years with HarperCollins Christian Publishing.
Carter has led campaigns for numerous bestselling titles, including The Promise of Heaven by Dr. David Jeremiah, Becoming Like Jesus by Matt Chandler, and The King is Coming by John Bevere. Allison’s strategic instincts, deep media expertise, and commitment to authors have made her an invaluable leader.
“Allison is an exceptional publicity leader whose strategic instincts, media expertise, and deep commitment to our authors have made an extraordinary impact on W Publishing,” said Caren Wolfe, VP of Marketing, W Publishing Group. “She consistently finds compelling ways to extend the reach of our books and connect their messages with broader audiences. I am excited to see her bring that same vision and leadership to this expanded role.”
“I am beyond thrilled about this well-deserved promotion for Allison. Her skill, strategy, experience, passion, and heart for her work are elite. She is a wise and joyful partner, and our team and authors are blessed to have her in our corner,” said Susan Ligon, W Publishing VP and Publisher.
Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.
Contact: Franny Blanchard, franny.blanchard@harpercollins.com
