For almost 40 years, 2K Denmark has developed functional fonts that reflect the ambitions of Sustainable Typesetting® – greater readability, on fewer pages, while simultaneously reducing both the production cost and the CO2 footprint of book production.
Amazon, the world’s largest book producer, has considered this a good idea, and have commissioned a custom font family to benefit their publishers and self-publishers. The result is Amazon Endure, which was presented on Earth Day on April 22. We are proud that a company like Amazon has chosen 2K as a supplier for this important initiative.
In creating the Amazon Endure typeface, our primary ambition was to combine functionality with aesthetics.
Optimizing Amazon Endure’s functionality led us to prioritize maintaining a high level of readability while saving a significant amount of real estate (book pages).
The letterforms are designed with a narrower width, a larger x-height, and a slanted inner balance to help the reader move forward.
An angular design helps define the letters at small sizes and strengthens letter recognition.
When designing Amazon Endure’s aesthetic, we sought to integrate classic design features with a modern, clean, straightforward look.
Creating a harmony of efficiency, character, and readability became a hallmark of this typeface family. Amazon Endure is carefully kerned to balance the white space around the letterforms, creating harmonious letter combinations while supporting readability.
More info at Amazon: https://imdb.to/
