Ada, Mich. (May 1, 2024)—Baker Publishing Group is pleased to announce that Bob Gaudet has accepted the position of executive vice president of marketing and publicity, where he will be overseeing all six of Baker Publishing Group’s divisions including Bethany House, Revell, Baker Books, Chosen, Baker Academic, and Brazos Press. His official start date is May 2.
Gaudet is an innovative leader with over 12 years of experience in trade, academic, and children’s publishing. He has a proven track record of developing and executing successful marketing strategies, launching new products, and building relationships with authors and partners. Gaudet most recently served as vice president of marketing for Zondervan Bibles, a division of HarperCollins, where he effectively implemented digitally focused strategies in an ever-changing marketplace. His passion, skill, and intuition have resulted in impressive year-over-year growth.
Jesse Myers, the CEO for Baker Publishing Group, stated, “Bob is an experienced professional who brings with him first-class marketing experience across the Christian publishing categories. Under his leadership, Baker will continue to provide top-tier marketing and publicity to our titles, and we’ll be well positioned to adapt to the changes that continue to emerge in our market. We’re very excited to welcome Bob to the team!”
“I am honored and excited to join the great team at Baker,” said Gaudet. “The Baker family has been serving the church with thought-provoking, impactful books for nearly 90 years, so it is a privilege to be able to participate in this mission. I am thrilled to be a part of this marketing team in helping readers find their next favorite book.”
Baker Publishing Group (Bethany House, Revell, Baker Books, Chosen, Brazos Press, and Baker Academic) is a leading producer of Christian resources that give insight and inspiration to readers worldwide. Our divisions reflect the broadest scope of topics, which includes fiction, self-help, inspiration, professional books, Christian living and academic titles.
Contact: Karen Steele, (616)676-9185 x100, ksteele@bakerpublishinggroup.com
