Frankfurt am Main, November 4, 2025 – With its new white paper, “Young Adult & New Adult in Audio,” Fabely, Bookwire’s audiobook brand, has published a comprehensive analysis of two genres that are currently dominating not only bestseller lists but also social media. The white paper, publicly presented at the Frankfurt Book Fair 2025, highlights why Young Adult (YA) and New Adult (NA) are much more than mere trend categories – namely, they are an expression of a young, digital reading culture that experiences stories emotionally, communally, and increasingly audiovisually.
“The Young Adult (YA) and New Adult (NA) genres are a reflection of our times,” says John Ruhrmann, Co-CEO & Co-Founder of Bookwire. “They address social realities that directly affect young people – and they do so with an emotional directness that is particularly powerful in audio format. The Fabely white paper presented by our experts offers an in-depth analysis of current market trends, listening habits, and community dynamics for the first time in around 30 pages. It is aimed at publishers, authors, media partners, and anyone who wants to understand how this content shapes a young generation – and vice versa.”
The white paper is now available for free download at https://www.fabely.com/en/
About Fabely
Since October 2024, Fabely has been the independent recommendation platform for audiobook fans and an effective marketing tool for the audiobook industry. With curated lists and central access to over 250,000 titles available from partners such as Spotify, BookBeat, and Thalia, Fabely helps listeners quickly find the right audiobook in the growing audio market. For audiobook professionals, Fabely also offers a user-centric platform to create visibility and reach target groups in a targeted manner – with customizable profiles, thematic audiobook lists, and direct links to shops and streaming platforms. In addition, Fabely provides additional reach via social media, newsletters, podcasts, and trade fair appearances.
About Bookwire
Bookwire GmbH was founded in Frankfurt in 2010 as a service company for the distribution of e-books and digital content. Since then, Bookwire has developed into one of the leading international companies in the field of digital publishing technology. The company currently has over 150 employees in Germany, the UK, Spain, France, Brazil, Italy, and the US, serving more than 3,500 publishers in the areas of e-books, audiobooks, podcasts, and print-on-demand. Around 1,800,000 e-books and 300,000 audiobooks are delivered, analyzed, and marketed across all relevant distribution channels using the “Bookwire OS – One Solution” software. In addition to the latest technology, Bookwire GmbH’s publishing customers also benefit from the individual support of Publishers Relations & Marketing Managers, who provide customers with comprehensive support. Bookwire GmbH is managed by its founders Jens Klingelhöfer (CEO) and John Ruhrmann (CO-CEO) as well as Christian Lindemann (COO) and, in addition to its headquarters in Frankfurt am Main and its “Development Hub” in Dortmund, also has branches in Barcelona, London, Milan, São Paulo, New York, and Paris.
For media inquiries and interview requests, please contact:
Jan Stausberg, Corporate PR Manager Bookwire, jan.stausberg@bookwire.de
