(February 3, 2022) – Today, the Parable Group released its 2022 State of Christian Retail report, providing data and insights into the current climate within the Christian retailing industry. Important industry findings are explored to help strengthen business and ministry in the year ahead.
Drawing on $74 million in sales data and over 2.1 million consumer receipts reported to ParableConnect by 220 U.S. Christian retailers—along with nationwide survey results—the report highlights include: analysis of year-end sales, comparisons of bestsellers across channels, leading trends in product categories, and posits why Christian retail sales are soaring.
The report also highlights surprising key findings: 2021 POS sales showed an increase over both 2020 and 2019, indicating that stores are performing better than they were pre-pandemic. Overall, same-store sales were up 15% over 2019. Additionally, a January 2021 nationwide survey revealed that 90% of Christian retailers indicated a positive outlook for the future.
“Despite supply chain disruptions, labor shortages, inflation, and the ongoing pandemic, Christian retailers have persisted with purpose-driven resolve, hard work, and resourcefulness,” stated Greg Squires, President of The Parable Group. “And, based on the findings presented in our report, we can see that their efforts have paid off—2021 was the strongest holiday season Christian retail has experienced in over a decade.”
To view the report, click here. For a guided tour of the report, join industry peers onThe State of Christian Retail webinar, to be held on February 17th at 9am PST. Register here.
The Parable Group helps Christian retailers, publishers, and ministries magnify their mission by connecting them to engaged Christian consumers, pastors, and church leaders. The San Luis Obispo, CA. based data-driven marketing agency and media group has served over 1000 Christian organizations since 1985. For more information, contact sally.ross@parable.com or visit www.parablegroup.com.
Contact: Sally Ross, (805) 329-4020, sally.ross@parable.com
Carol Stream, Ill. (February 4, 2022) — Tyndale House Publishers (@tyndalehouse) has acquired Ryan Steck, “the go-to source for all things thriller.” Steck is best known for launching TheRealBookSpy.com, which has garnered over 8 million page views in the past five years, generating buzz for bestselling authors and introducing new fans to the thriller genre. In addition, Steck has been named an “Online Influencer” by Amazon and is a regular columnist at CrimeReads. Tyndale’s acquisition of Ryan Steck includes two books introducing readers to elite Marine Raider Matthew Redd. Steck’s debut thriller, Fields of Fire, releases in August 2022.
In his first book, Joby Martin, pastor of Church of Eleven22, one of the fastest growing churches in the country, dives deep into scripture and traces the story of salvation by highlighting the seven mountains throughout scripture where God manifests himself.
Carol Stream, Ill. (February 4, 2022) — Tyndale House Publishers (@tyndalehouse) announced today that Audra Haney will publish her book He Is There with Tyndale Kids, to release in March of 2023. In her new “shine a light” picture book, Haney reminds children that God is always with us and we can see his hand in everything around us.
Saint Louis, MO—The Concordia Publishing House (CPH) Board of Directors announced today that they have unanimously elected Jonathan D. Schultz the 9th President & CEO of Concordia Publishing House. Schultz has been serving as Interim President and CEO since May of 2021.
(January 24, 2022) – The Parable Group, a leader in Christian retail marketing and analytics, has announced its successful integration of select retail services from Innovative, Inc., a long-standing marketing solutions company serving Christian retailers and publishers for over 35 years.
Ada, Mich. (January 25, 2022)— Baker Academic begins the new year by announcing two additions to its acquisitions staff. Anna Moseley Gissing will join Baker Academic as Senior Acquisitions Editor. Brandy Scritchfield has been promoted to Acquisitions Editor.
Baker Academic has also promoted Brandy Scritchfield to Acquisitions Editor. She holds degrees from the University of Valley Forge, Regent University, and Calvin Theological Seminary and has served as Baker Academic Acquisitions Associate for five years. Prior to coming to Baker, she was the coordinator of a university writing center and a freelance editor.
Carol Stream, Ill. (January 28, 2022) — Tyndale House Publishers (@tyndalehouse) announced today that Robin Long, founder and CEO of
TEMPE, ARIZ., JANUARY 24, 2022 — ECPA has announced the program and opened
Carol Stream, Ill. (January 10, 2021) Tyndale House Publishers will release three new gift book products between March 8 and April 5, 2022. The new products—Life Is Sweet, Y’all; Sweet Tea Secrets from the Deep-Fried South; and Come Sit a Spell—aim to bring joy, encouragement, hope, and humor to your every day.
Sweet Tea Secrets from the Deep-Fried South
Come Sit a Spell




