(June 5, 2020) – Amid the ongoing global pandemic and anti-racism protests—The Parable Group released a Christian Bookstore Market Update providing data and insights into the current sales climate within the Christian retailing industry.
Drawing on nightly sales data reported to ParableConnect from January 1 through May 30, 2020, the findings include national U.S. representation across independent Christian retailers from all major marketing groups. ParableConnect receives POS data from over 300 retailers daily.
Before the pandemic, Christian retail sales started the year mostly flat to a little ahead of the prior year. While the dip in April was sizeable, the recovery in May has risen sharply over the past several weeks. Book and Bible sales this past week were 75% of prior year’s sales.
“Christian retailers operating in 2020 have been through crises before and again are showing their resilience through this pandemic,” stated Greg Squires, President of The Parable Group. “After a dark month of April, Christian retail sales have been substantially recovering throughout the month of May. Shoppers are returning to stores and bookstores are getting back to business at a surprising and encouraging rate. This highlights the resiliency and tenacity of independent Christian retailers who’ve persevered and championed their mission to equip their local communities with hope-giving and life-changing resources.”
To read the entire sales report, click here.
The Parable Group helps Christian retailers, publishers, and ministries magnify their mission by connecting them to engaged Christian consumers, pastors, and church leaders. The San Luis Obispo, CA based data-driven marketing agency and media group has served over 1000 Christian organizations since 1985. For more information, contact sally.ross@parable.com or visit www.parablegroup.com.
Contact: Sally Ross, (805) 329-4020 sally.ross@parable.com
Nashville, Tenn. [June 8, 2020] – B&H Publishing is proud to announce the forthcoming release of an authorized biography of one of the most influential Christians of the 20th century, Elisabeth Elliot.
Ada, Mich. (June 3, 2020)—Family Fiction asked their readers to select their favorite genres and their favorite storytellers. The results of this poll were released in their recent newsletter,
Grand Rapids, Mich., June 2, 2020 – Zondervan Reflective, an imprint of HarperCollins Christian Publishing, today released both new research findings, The Report on Ethics and Artificial Intelligence, and a new book by John C. Lennox: 2084: Artificial Intelligence and the Future of Humanity.
CAROL STREAM, ILL. (June 2, 2020)—Bestselling author DiAnn Mills has chosen to donate all royalties from her
Grand Rapids, MI—Virtual author events, a thriving new occurrence at Baker Book House due to restrictions caused by Covid-19, have been learning opportunities for the largest independent Christian bookstore in North America. The store has hosted several talks with novelists that have drawn good numbers to the live events and large numbers of viewers in the days following.
“We had about 50 people participate in Susie Finkbeiner’s live event, and more than 700 views of the Facebook Live video less than 24 hours later,” said Becca Niswonger, marketing manager for the Grand Rapids, Michigan-based store.
(Nashville, Tenn.) May 19, 2020—The Jesus Calling brand has touched more than 30 million lives since it was published in 2004. Although it is impossible to know the exact reach and impact of author Sarah Young’s writing, in her newest devotional, Jesus Calling: 365 Devotions with Real-Life Stories (June 2), includes true, heartfelt stories from Jesus Calling readers. These individuals share their experiences going through uncertain, sometimes dark times and what the devotional has meant as they find peace and understand the Lord.
“Our goal is to publish the best textbooks in Christian academia, and now we’re making the best educational tools for teaching from those texts,” says Zondervan Academic SVP and Publisher, Stan Gundry, PhD. “The Enhanced Editions platform finally gives instructors the tools they need to customize the textbook to fit the class, instead of the other way around.”
The effects of the COVID-19 pandemic will lead to the layoff of dozens of employees at Loveland-based Group Publishing, according to company leaders.
ATLANTA, Georgia (June 1, 2020) – The Prophecy Pros Podcast, hosted by Bible prophecy experts Jeff Kinley and Todd Hampson, concluded its first inspiring season with guest and best-selling author Amir Tsarfati. The duo launched the Prophecy Pros Podcast on a mission to empower listeners and reach the upcoming generation with the hopeful message found in Bible prophecy and eschatology.




