May 1, 2020 – Today, the Parable Group released its Back to the Bookstore: Retail Toolkit for Post-Covid-19 Times, providing ready-to-use resources, stock-up specials, articles, and tools to help any and all Christian retailers prepare to reopen their store and begin serving customers face-to-face again.
“After weeks of closed doors, retailers and shoppers are becoming eager to get back to the bookstore,” stated Greg Squires, President of The Parable Group. “We hope these resources accelerate Christian retailers’ return to business and propel shoppers to recommit their support for their local bookstores.”
The Back to the Bookstore: Retail Toolkit for Post-Covid-19 Times includes dozens of social media assets, ready-to-send email templates, postcard artwork, printable door/window signs, and bag stuffer ideas along with health and safety tips and printable checklists. Reopening stock-up specials from HarperCollins Christian Publishing and other key publishers are also included in the toolkit.
Along with the marketing materials, these articles are also available to encourage and guide retailers: 3 Predicted Shifts in Consumer Behavior and Preparing Your Staff & Store to Serve Customers.
To access the Back to the Bookstore Retail Toolkit and articles, click here.
The Parable Group helps Christian retailers, publishers, and ministries magnify their mission by connecting them to engaged Christian consumers, pastors, and church leaders. The San Luis Obispo, CA based data-driven marketing agency and media group has served over 1000 Christian organizations since 1985. For more information, contact sally.ross@parable.com or visit www.parablegroup.com.
Contact: Sally Ross, (805) 329-4020 sally.ross@parable.com
REDEEMING LOVE, a big screen adaptation of Francine Rivers’ best-selling novel, has been announced as a theatrical release nationwide for spring 2021.
Registration is now open at
Thanks to the initiative of Chris Johnsen (Christian Art South Africa), Mark Taylor (Tyndale House Publishers), and Dwight Baker (Baker Publishing Group), ECPA hosted a
CAROL STREAM, Ill. (April 21, 2020)—NavPress (@NavPress) will join forces with Food for the Hungry (@food4thehungry), Humanitarian Disaster Institute (@WheatonHDI), and Outreach (@Outreach) to present the Spiritual First Aid Summit. The free online event for church leaders is a one-day event that will be available on-demand on Thursday, April 30. Additional information and registration for the event is available at
Grand Rapids, Mich., April 2020 – Zondervan Bibles, a division of HarperCollins Christian Publishing, today announced a reduction in 100 million printed pages since the exclusive release of the NIV Comfort Print typeface in 2017.
As part of the company’s Beautiful Bibles initiative launched in 2015, Zondervan partnered with 2K/DENMARK, the foremost Bible type foundry, to create a typeface that uniquely complements the world’s bestselling modern-English Bible translation—the New International Version (NIV). NIV Comfort Print is a highly readable typeface that uses a unique mix of open and closed letters, making it easier to read for long periods of time. It is also spatially efficient, directly contributing to the company’s initiative to reduce its carbon footprint and reduce unnecessary paper usage.
ASHLAND, Ohio, April 23, 2020 – Baker & Taylor Publisher Services (BTPS), a leading provider of sales and fulfillment services, is pleased to announce two new publisher partner agreements.
CAROL STREAM, Ill., April 24, 2020 — In its annual publishing awards livestreamed on April 21, the Evangelical Press Association (EPA) honored Christianity Today with 29 publishing awards chosen by journalism peers across the country.
The President signed into law today the Paycheck Protection Program and Health Care Enhancement Act, providing extensions and modifications of the Small Business Administration’s Paycheck Protection Program (PPP) and the EIDL emergency loan and grant program. This action gives nonprofits, including churches, small businesses, and self-employed individuals and independent contractors another opportunity to receive federal support designed to counteract the economic crisis caused by COVID-19. Organizations and individuals needing this help should act quickly. The PPP program is likely to begin again on Monday, April 27.
Charlotte, NC (April 27, 2020) – In today’s world, struggles with anxiety seem to be reaching epidemic levels. Stress has become a normal part of life, and fear dominates the headlines on a never-ending news cycle. Now, pastor, former NCAA basketball player, radio show host, and licensed counselor David Chadwick takes on the subject firsthand. In his new book, Moving Beyond Anxiety: 12 Practical Strategies to Renew Your Mind (April 2020, Harvest House Publishers), Chadwick advocates that God’s Truth is the most powerful antidote to anxiety.




