February 5, 2018, Newburyport, MA– Firebrand Technologies, a leader in market intelligence and technology services for the publishing industry, announced today that they have partnered with Kadaxis as the exclusive reseller and advocate of the innovative Audience Analysis and Keyword Creation services.
The Keywords service is available to publishers of any size, for single titles or groups of titles, across any genre or topic. Pay-as-you-go and subscription options are available, as well as premium services that are ideal for pre-pub and frontlist titles, including launch campaigns and other marketing efforts.
This partnership builds on the growing relationship between the two companies over the last few years, which included an extensive research project to track the impact audience-driven keywords have on book sales. The research revealed that titles with Kadaxis-created keywords drive increased discovery and improved sales for both new and backlist titles, across multiple genres.
Despite the impressive impact keywords have proven to have on sales, a surprisingly small number of publishers (only about 25%) are actually applying keywords in a strategic manner. Firebrand and Kadaxis now offer a simple workflow and high impact results to publishers.
“The joint research project conducted by Firebrand and Kadaxis has clearly revealed that the best way to enhance discovery and reach audiences is to understand how they themselves speak about books, in their own language,” said Firebrand President, Doug Lessing. “The Kadaxis service is a perfect fit with Firebrand’s Metadata and Marketing solutions, and we look forward to expanding the reach of the Kadaxis service globally.”
Chris Sim, Kadaxis founder and CEO, explains, “We’ve found a way to create keywords that work, and have helped many publishers increase book sales through keyword optimization. Our partnership with Firebrand will help us to scale operations and meet the increasing demand for our keyword product. Firebrand has served the publishing industry for over thirty years, and their expertise and track record for delivery are well regarded.”
For more information, please visit www.firebrandtech.com/keywords
To learn more about Firebrand Technologies, please visit: www.firebrandtech.com, or email info@firebrandtech.com.
About Firebrand Technologies
Firebrand Technologies (www.firebrandtech.com) is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the publishing process. Title Management™ Enterprise Software tracks titles from pre-acquisition through post-production, marketing and sales; our Eloquence on Demand™ service is the industry gold standard for implementing ONIX and maximizing control of how data and content reach the marketplace. Direct2Reader™ provides a platform for publishers to efficiently deliver secure ebook files for direct sales, bulk sales, digital exam copies, and promotions. FlightDeck™ offers the most powerful EPUB Quality Assurance and validation tool available. NetGalley™ is a premier pre-publication marketing and publicity service, which delivers secure digital galleys to professional readers. Follow us on Twitter @firebrandtech.
About Kadaxis
Kadaxis uses data science to improve book discovery across the publishing value chain. The company is based in New York, and counts many of the top publishing companies as clients. Our flagship Audience Analysis Keyword product improves the visibility of books in retailer search engines like Amazon search, leading to increased sales. Learn more about us at kadaxis.com or follow us on Twitter @kadaxis.
Contact: Steve Rutberg, Director of Sales and Marketing, Firebrand Technologies at steve.rutberg@firebrandtech.co
Carol Stream, Ill.—February 2, 2018—Award-winning author of contemporary inspirational romance Carla Laureano releases the first novel in the Supper Club series, a deliciously enticing romance with a foodie twist that reminds readers that nothing is wasted—not with God. 
(Nashville, TN) February 1, 2018—Today HarperCollins Christian Publishing (HCCP) announced a few key promotions within the Thomas Nelson and Zondervan Bible publishing groups that reflect the company’s continued focus on the Bible.
For Zondervan Bibles, Melinda Bouma is being promoted to publisher. During her 10-plus year tenure with Zondervan Bibles, Bouma’s innovation, industry knowledge, and leadership have been essential to the success of the Zondervan Bible business. As publisher, she will build on her proven success of award winning product develop, acquisition, and publishing leadership by expanding the publishing portfolio of the NIV, the New American Standard Version (NASB), the Amplified Version (AMP) and other translations.
Beginning in January 2018, the Nazarene Publishing House commenced doing business in North America as The Foundry Publishing. The rebranding, which was introduced in phases beginning in June 2017, will allow NPH to expand its market reach in order to impact a broader audience with the Wesleyan-Holiness message, according to CEO Mark D. Brown. Internationally, the Nazarene Publishing House brand will remain in place.
This year, Riggins International Rights Service celebrates their 15th anniversary serving as the rights department for several inspirational publishers. They have issued over 5,000 licensing agreements and helped clients reach millions of people around the world with books and Bibles in their own language or preferred reading format.
Ada, Mich. (January 23, 2018)—Chosen Books, a division of Baker Publishing Group, is pleased to announce that they have signed a new two-book contract with New York Times bestselling author Jentezen Franklin.
Carol Stream, Ill.—January 24, 2018—Beloved and bestselling author Francine Rivers returns to her romance roots with a probing tale that reminds us that mercy can shape even the most broken among us into an imperfect yet stunning masterpeice.
Nashville, Tenn., Jan. 25, 2018 – Thomas Nelson is pleased to announce the release of 40 NKJV™ Bibles featuring the new, exclusive NKJV Comfort Print® typeface. The new Bibles are available in a variety of Thinline editions, including Compact, Value, and Large Print, in Cloth over Board and Leathersoft bindings. New NKJV Comfort Print® Bibles are also available in Pew, Gift and Award, and Deluxe Gift editions.
Carol Stream, Ill. (January 26, 2018) —This spring, Tyndale House Publishers is releasing nine new devotional products, providing practical tools to grow readers’ faith daily. This varied collection features titles focused on the Lenten season, peace and presence, and the integral role of God’s Word and earnest prayer in developing a deeper faith walk. By helping establish habits of worship, reflection, rest, and prayer, these titles encourage readers to invite the presence of God into their everyday lives. All titles are available through Tyndale.com.
365 Questions for a Woman’s Soul With Answers from God’s Heart
A Minute of Presence for Women: Awaken Your Heart to the God of Wonder
God’s Word for You: An Invitation to Find the Nourishment Your Soul Needs
Prayers for Every Occasion (Timeless Grace)
We Are One: Walking by Faith with the Persecuted Church
A Pocketful of Hope for Mothers
Spread Too Thin: Opting Out of Frantic Living. Opting In to Lasting Peace.
Nashville, Tenn. (January 29, 2018)– Icon Media Group announces the firm has hired Christina Bostick as Associate Publicist. Most recently, Christina was the Marketing and Promotions Coordinator for Cromwell Radio Group who owns and operates 32 stations throughout Tennessee, Kentucky, Illinois and Indiana.




