rush-to-press
The Week's News in Christian Publishing
  • Industry News
  • Milestones
  • Media Announcements
  • Product News
  • Other News
Vendor Guide

Christian Book Distributors, CBD, and Christianbook.com announce all branding will move to Christianbook

Peabody, Massachusetts, June 11, 2019:  Christian Book Distributors, also known as CBD and with a website of www.christianbook.com, will consolidate all various company brands to Christianbook.

President and CEO Ray Hendrickson explains the background of the decision: “When we started the business 40 years ago out of Mom and Dad’s house, we came up with the name ‘Christian Book Distributors’ as we felt it described what we did—distribute Christian books. We had no graphics department or brand consultants but thought using the initials ‘CBD’ as our logo at the top of the catalog would work well—and it did, for many years. In the late 1990s, we acquired an additional brand name when we launched our Internet site, www.christianbook.com. We decided to drop the word ‘Distributors’ because we felt the entire name was a bit too long, susceptible to misspelling, and caused some confusion about us being a wholesaler. So, for more than 20 years, we’ve maintained three distinct brand names: Christian Book Distributors, CBD, and Christianbook.com.”

Over the last 12 months, there has been a rise in popularity of a medicinally used product derived from the cannabis plant—cannabidiol, commonly referred to as “CBD.” Across the country, people see signs for “CBD sold here,” which creates brand confusion. In the past, a Google search for “CBD” would place our company at the top of the results page. Now “our CBD” is nowhere to be found in the search results, only sites for the cannabis product are listed, and paid ads are no longer allowed. As this wave of popularity over the “other CBD” is not likely to subside, we will stop referring to ourselves as “CBD” and will also drop the word “Distributors” from our company name. Going forward, we will operate under the name of “Christianbook.”

Some of our customers have begun to notice the transition in the logo and terminology we’ve used in our most recent catalog mailings. Some have even wondered if we should use “Christianbook.com” for everything. But Ray offers this reasoning: “We see ourselves as more than just an e-commerce company; we’re completely committed to the catalog side of our company, where it all started 40 years ago. We have no plans to change the way we do business and serve our customers; we will concentrate all our efforts on the brand name ‘Christianbook’ and the tagline ‘Everything Christian for Less’. We’ll be providing the same products (books, Bibles, homeschool materials, gifts, toys and games, church supplies, academic resources, etc.), all at the low prices and exceptional service on which we’ve built our solid reputation in the industry.”

Our History and Mission

In 1978, two teenage brothers started Christian Book Distributors, Inc., which would become the world’s largest seller of Christian products. Through its online presence, Christianbook.com, and 65 unique catalogs, the company offers the lowest possible prices and maintains an inventory exceeding 500,000 items. The wide selection includes books, Bibles, DVDs, music, homeschool materials, toys and games, gifts, academic resources, and church supplies. Christianbook.com provides a depth of information on our products, including author profiles and interviews, detailed product descriptions and excerpts, music clips, articles, reviews, specialized search engines, and video content. The company offers not only great value but also exceptional customer service and support. The company is proud to be the recipient of the Bizrate Circle of Excellence Platinum Award for 18 years and also is an 8-time recipient of the Boston Globe’s Top Places to Work award. Employing over 600 people from the surrounding communities, Christianbook is committed to the spreading of the gospel both through the products we sell each day and in our philanthropic support of missions around the globe. In particular, we seek to have an exponential impact on the kingdom by equipping overseas pastors and Bible school students, who then have a lifetime of impact in their ministries. We are also a proud supporter of the City of Peabody and many local charities.

For more information, please contact Bridget Timmins at (978) 573-2201 or btimmins@christianbook.com

Sign Up To Receive Industry News Each Week

Subscribe

This Month’s Bestsellers

VIEW BY GENRE
1 THE 5 LOVE LANGUAGES
GARY CHAPMAN
2 JESUS CALLING
SARAH YOUNG
3 JESUS LISTENS
SARAH YOUNG
4 FIND YOUR PEOPLE
JENNIE ALLEN
5 I GUESS I HAVEN'T LEARNED THAT YET
SHAUNA NIEQUIST
6 THE TRUTH AND BEAUTY
ANDREW KLAVAN
7 GET OUT OF YOUR HEAD
JENNIE ALLEN
8 EMBRACE YOUR ALMOST
JORDAN LEE DOOLEY
9 LIFE MAKEOVER
DOMINIQUE SACHSE
10 PROPHETIC FORECAST
JOSHUA GILES
View All
1 FIND YOUR PEOPLE
JENNIE ALLEN
2 WHO ARE YOU FOLLOWING?
SADIE ROBERTSON HUFF
3 THE LADY'S MINE
FRANCINE RIVERS
4 UNCANCELED
PHIL ROBERTSON
5 40 DAYS THROUGH THE BIBLE
LYSA TERKEURST
6 IF THE TOMB IS EMPTY
JOBY MARTIN WITH CHARLES MARTIN
7 M IS FOR MAMA
ABBIE HALBERSTADT
8 BLESSED ARE THE CHOSEN, VOLUME 2
AMANDA JENKINS, DALLAS JENKINS AND DOUGLAS S. HUFFMAN
9 SAY ALL THE UNSPOKEN THINGS
JOHN A. SOWERS
10 ATTACKING ANXIETY
SHAWN JOHNSON
View All
1 THE LADY'S MINE
FRANCINE RIVERS
2 REDEEMING LOVE
FRANCINE RIVERS
3 UNDER THE MAGNOLIAS
T. I. LOWE
4 REDEEMING LOVE (MOVIE TIE-IN)
FRANCINE RIVERS
5 MULBERRY HOLLOW
HUNTER, DENISE
6 THE SHACK
WILLIAM PAUL YOUNG
7 THE HARBINGER
JONATHAN CAHN
8 THE SUGARCREEK SURPRISE, 2
WANDA E. BRUNSTETTER
9 SEA GLASS COTTAGE
IRENE HANNON
10 UNTIL LEAVES FALL IN PARIS
SARAH SUNDIN
View All
1 THE 5 LOVE LANGUAGES
GARY CHAPMAN
2 JESUS CALLING
SARAH YOUNG
3 JESUS LISTENS
SARAH YOUNG
4 FIND YOUR PEOPLE
JENNIE ALLEN
5 I GUESS I HAVEN'T LEARNED THAT YET
SHAUNA NIEQUIST
6 THE TRUTH AND BEAUTY
ANDREW KLAVAN
7 GET OUT OF YOUR HEAD
JENNIE ALLEN
8 EMBRACE YOUR ALMOST
JORDAN LEE DOOLEY
9 LIFE MAKEOVER
DOMINIQUE SACHSE
10 PROPHETIC FORECAST
JOSHUA GILES
View All
1 GOD GAVE US EASTER, Hardcover
LISA TAWN BERGREN
2 THE BEGINNER'S BIBLE
THE BEGINNER'S BIBLE
3 GOD GAVE US EASTER, Board book
LISA TAWN BERGREN
4 THE CREATOR IN YOU
JORDAN RAYNOR
5 THE JESUS STORYBOOK BIBLE
SALLY LLOYD-JONES
6 THE STORY OF EASTER
PATRICIA A. PINGRY
7 THE EASTER STORY
PATRICIA A. PINGRY
8 THE ACTION BIBLE
SERGIO CARIELLO
9 THE WORLD NEEDS WHO YOU WERE MADE TO BE
JOANNA GAINES
10 THANK YOU, MAMA
LINDA MEEKER
View All
1 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH TAMA FORTNER AND BETH CLARK
2 LIVE
SADIE ROBERTSON HUFF WITH BETH CLARK
3 WELCOME TO ADULTING
JONATHAN POKLUDA AND KEVIN MCCONAGHY
4 DO HARD THINGS
ALEX HARRIS AND BRETT HARRIS
5 THE MANUAL TO MANHOOD
JONATHAN CATHERMAN
6 OUTDATED
JONATHAN POKLUDA AND KEVIN MCCONAGHY
7 I AM
SONS &. DAUGHTERS
8 TEEN TO TEEN: 365 DAILY DEVOTIONS BY TEEN GUYS FOR TEEN GUYS, Hardcover
PATTI M. HUMMEL
9 ADORED: 365 DEVOTIONS FOR YOUNG WOMEN
ZONDERVAN
10 TEEN TO TEEN: 365 DAILY DEVOTIONS BY TEEN GIRLS FOR TEEN GIRLS
PATTI M. HUMMEL
View All
1 THE BERENSTAIN BEARS AND THE EASTER STORY
JAN BERENSTAIN AND MIKE BERENSTAIN
2 BIBLE PROMISES FOR MOMS
HEIDI ST. JOHN
3 THE EASTER STORY
PATRICIA A. PINGRY
4 WORRY LESS, PRAY MORE
DONNA K. MALTESE
5 THE BERENSTAIN BEARS' EASTER SUNDAY
MIKE BERENSTAIN
6 LOTS OF KNOCK-KNOCK JOKES FOR KIDS
WHEE WINN
7 THE CASE FOR EASTER
LEE STROBEL
8 THE EASTER STORY
PATRICIA A. PINGRY
9 GOD'S PROMISES FOR YOUR EVERY NEED, NKJV
THOMAS NELSON
10 HE FIGHTS FOR YOU
MAX LUCADO
View All
1 NIV ADVENTURE BIBLE
ZONDERVAN
2 NLT PREMIUM GIFT BIBLE
TYNDALE
3 NLT DELUXE EXPLORER EVERY MAN'S BIBLE
STEPHEN ARTERBURN
4 NIV THE WOMAN'S STUDY BIBLE
THOMAS NELSON
5 ESV STUDY BIBLE
T. DESMOND ALEXANDER
6 NIV BEAUTIFUL WORD BIBLE UPDATED EDITION
ZONDERVAN
7 ESV STUDENT STUDY BIBLE
CROSSWAY
8 NKJV PERSONAL SIZE LARGE PRINT REFERENCE BIBLE
THOMAS NELSON
9 CSB SHE READS TRUTH BIBLE, Rose Gold
RAECHEL MYERS AND AMANDA BIBLE WILLIAMS
10 NIRV ADVENTURE BIBLE FOR EARLY READERS
ZONDERVAN
View All
1 ESV ECONOMY BIBLE
CROSSWAY
2 NIV ECONOMY BIBLE
ZONDERVAN
3 NLT ECONOMY BIBLE
TYNDALE
4 ESV ECONOMY BIBLE FOR KIDS
CROSSWAY
5 NIV ECONOMY BIBLE FOR KIDS
ZONDERVAN
6 KJV ECONOMY BIBLE
THOMAS NELSON
7 NIV LARGER PRINT BIBLE
ZONDERVAN
8 NIV OUTREACH BIBLE, STUDENT EDITION
ZONDERVAN
9 NIV HOLY BIBLE, ECONOMY EDITION
ZONDERVAN
10 ESV LARGE PRINT ECONOMY BIBLE
CROSSWAY
View All
1 New International Version
2 English Standard Version
3 New Living Translation
4 King James Version
5 Christian Standard Bible
6 New King James Version
7 Reina Valera
8 New International Reader's Version
9 New Revised Standard Version
10 New American Standard Bible
View All
1 UNA VIDA CON PROPOSITO
RICK WARREN
2 GANA LA GUERRA EN TU MENTE
CRAIG GROESCHEL
3 ERES MAS FUERTE DE LO QUE PIENSAS
JOEL OSTEEN
4 JESUS TE LLAMA
SARAH YOUNG
5 EL PODER DE LA GRATITUD
JOYCE MEYER
6 DICCIONARIO BIBLICO ILUSTRADO HOLMAN
B&H PUBLISHING GROUP
7 UNA MUJER SABIA
WENDY BELLO
8 PERDONA LO QUE NO PUEDES OLVIDAR
LYSA TERKEURST
9 EL CAMPO DE BATALLA DE LA MENTE
JOYCE MEYER
10 MAPA DE ORACION PARA MUJERES
COMPILED BY BARBOUR STAFF
View All
1 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Negro
B&H ESPANOL EDITORIAL
2 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL EDICION TIERRA SANTA
B&H ESPANOL EDITORIAL
3 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL CON INDICE
B&H ESPANOL EDITORIAL
4 RVR1960 BIBLIA DE ESTUDIO ARCO IRIS, SIMIL PIEL
B&H ESPANOL EDITORIAL
5 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL GRIS Y MARRON
B&H ESPANOL EDITORIAL
6 RVR1960/ESV SPANISH ENGLISH PARALLEL BIBLE
CROSSWAY BIBLES
7 RVR1960 SANTA BIBLIA EDICION PORTATIL CON CREMALLERA
RVR 1960- REINA VALERA 1960
8 RVR1960 BIBLIA LETRA SUPERGIGANTE
RVR 1960- REINA VALERA 1960
9 RVR1960 BIBLIA DE ESTUDIO PARA MUJERES
DOROTHY KELLEY PATTERSON AND RHONDA HARRINGTON KELLEY, EDITORS
10 NVI BIBLIA DEL PESCADOR LETRA GRANDE
LUIS ANGEL DIAZ-PABON, EDITOR
View All
1 LOS 5 LENGUAJES DEL AMOR (REVISADO)
GARY CHAPMAN
2 PREOCUPATE MENOS Y ORA MAS
DONNA K. MALTESE
3 UNA MUJER CONFORME AL CORAZON DE DIOS
ELIZABETH GEORGE
4 EL SECRETO DE LA PAZ PERSONAL
BILLY GRAHAM
5 365 HISTORIAS BIBLICAS PARA LA HORA DE DORMIR
COMPILED BY BARBOUR STAFF
6 180 DEVOCIONALES PARA CUANDO LA VIDA ES DIFICIL: ANIMO PARA EL CORAZON DE LA MUJER
RENAE BRUMBAUGH GREEN AND COMPILED BY BARBOUR STAFF
7 ORACIONES DE 3 MINUTOS PARA MUJERES
COMPILED BY BARBOUR STAFF
8 LECTURAS DEVOCIONALES PARA UNA MADRE CONFORME AL CORAZON DE DIOS
ELIZABETH GEORGE
9 DEMASIADO BENDECIDA PARA ESTAR ESTRESADA
DEBORA M. COTY
10 EL PODER DE LA ESPOSA QUE ORA
STORMIE OMARTIAN
View All

Upcoming Events

Top Shelf Book Cover Award submission period
April 15 to August 15, 2022
International Christian Rights & Exports Fair (ICREF)
June 28-29 | Moody Bible Institute, Chicago
ECPA C-Suite Symposium
September 25-27 | Savannah, Georgia
ECPA PubU (Publishing University)
November 16-17, 2022 | Lipscomb University, Nashville

Career Center

Assistant Marketing Manager
Baker Publishing Group, Bloomington, Minnesota
Art Director, Worthy Kids
Worthy Publishing/ Hachette Book Group, Nashville or New York // hybrid, remote
INTERNSHIP: Editorial/Marketing/SPPI
InterVarsity Press, Westmont, Illinois or Remote
INTERNSHIP: Digital Marketing
Tyndale House Publishers, Illinois
INTERNSHIP: Help Desk
Tyndale House Publishers, Carol Stream, Illinois
INTERNSHIP: Acquisitions
Tyndale House Publishers, Carol Stream, Illinois
Operations Lead
Two Words Publishing, Remote
INTERNSHIP: Editorial
Our Daily Bread, Michigan
ECPA LOGO
submit icon

Submit a News Item

Submit industry related news releases to rushtopress @ecpa .org for consideration. Rush to Press is sent every Monday and eligible releases must be received by end of day Friday prior to the Monday’s publication.

announce icon

Career Posts

To announce a job opening in Rush to Press, post it first at the ECPA Career Center at jobs.ecpa.org, and your announcement will appear in the next issue.

subscribe icon

Subscribe

To receive Rush to Press, along with other industry updates from ECPA, please follow the instructions here to create or modify your ECPA community profile. To subscribe to Rush to Press without using a profile, subscribe here.

unsubscribe icon

Unsubscribe

If you would like to be removed from the Rush to Press distribution list, please edit your ECPA profile preferences or email info @ecpa .org.

advertise icon

Advertise

If you would like to reach over 3,300 industry subscribers and media contacts each week, consider advertising in Rush to Press. Contact sponsorship @ecpa .org for more information.

More news at RushtoPress.org. #RushtoPress @ECPA @ChristianBkExpo
This is a publication of the Evangelical Christian Publishers Association. For more information about ECPA, contact info@ecpa.org or visit ECPA.org.
Copyright © 2022 · ECPA