New Marketing Responsibilities and Continued Leadership of Anchor Sales Alliance to Drive Growth and Innovation
NEW KENSINGTON, PA, January 30, 2026 — Whitaker Corporation and Anchor Distributors are pleased to announce that Dale Wilstermann is expanding his role with the company, taking on new marketing responsibilities to help drive advertising opportunities for publisher and supplier partners. In addition to his continued leadership of the Anchor Sales Alliance (ASA), Wilstermann will work closely with the marketing team to expand the company’s footprint and provide enhanced promotional opportunities for vendors looking to reach Christian bookstores, churches, and secular gift stores.
This expansion follows the retirement of Jim Clark, a long-time industry professional who had been working part-time for the company. Wilstermann’s expanded role positions the organization to build on Clark’s legacy while introducing fresh strategies for growth and partnership development.
“Dale has already proven himself to be an invaluable asset to our organization through his leadership of ASA,” said Chuck Verrett, Chief Marketing Officer at Whitaker Corporation. “His deep understanding of the marketplace, combined with his strategic vision, makes him the ideal person to help us expand our marketing capabilities. We’re excited to provide our vendor partners with even more opportunities to connect with their target audiences across multiple retail channels, including: Christian Bookstore Churches and the Secular Gift Marketplace.”
Expanding Opportunities for Vendor Partners
With this expanded role, Whitaker Corporation aims to increase its support for vendors by offering tailored advertising opportunities that align with their specific product offerings and target markets. Whether partners are looking to reach Christian bookstores and churches or expand into the broader secular gift market, Wilstermann will help identify and execute strategic marketing initiatives that maximize visibility and sales potential.
“I’m honored to take on this additional responsibility,” said Wilstermann. “The goal is simple: to give our partners more tools and more avenues to succeed. By combining strong sales representation through ASA with innovative marketing strategies, we can help publishers and suppliers compete more effectively in today’s marketplace, regardless of their size or resources.”
About Dale Wilstermann
Dale Wilstermann is a seasoned sales and marketing professional with over 20 years of experience in the book publishing marketplace. Dale’s extensive experience includes roles at Hachette Book Group, Worthy Publishing, and Guideposts/Ideals, where he managed key account relationships such as Readerlink, Barnes & Noble, Books A Million, Sam’s Club, Walmart, and Christianbook. With a strong background in building lasting business relationships through effective communication, negotiation, and problem-solving skills, Dale has consistently delivered profitable sales and marketing performance. Dale holds a B.S. in Computer Science with a minor in Management from Oakland University.
About Whitaker Corporation and Anchor Distributors
Anchor Distributors, a division of Whitaker Corporation, has served the Christian retail and secular gift industry since 1970. Located in western Pennsylvania, Anchor supplies books, Bibles, music, and gifts to Christian bookstores, churches, and general gift retailers across the country. With a longstanding commitment to quality and service, Anchor remains a trusted partner to thousands of stores and ministries nationwide.
To learn more about the Anchor Sales Alliance Program and marketing opportunities, contact Beth Swaney at beth.swaney@
Media Contact:
Beth Swaney, Anchor Distributors, 1-800-444-4484 x203, Beth.swaney@
