Grand Rapids, Mich. (February 10, 2021) – Zondervan today announced Emily Tobin’s promotion to marketing director for its Bibles team, which publishes multiple Bible translations: the New International Version (NIV), New International Reader’s Version (NIrV), New Revised Standard Version (NRSV), New American Standard Bible (NASB), and the Amplified Bible (AMP).
Tobin joined the Zondervan Bibles team two years ago and holds nearly 20 years of digital marketing experience. At Zondervan she has led marketing for the bestselling Beautiful Word™ Bible line, the NIV Verse Mapping Bibles with Kristy Cambron, and has focused on revitalizing the marketing efforts for evergreen Bible products such as the NIV Bible for Teen Girls, which is a top-five ECPA Bible bestseller.
As marketing director, Tobin will lead the strategic marketing efforts for the newly acquired Thompson Chain-Reference® Bible.
“For the past two years, Emily has proven herself to be an effective digital marketer, regularly surpassing industry standards as she employs new strategies to put our Bibles in front of new audiences,” said Melinda Bouma, vice president and publisher of Zondervan Bibles. “Her wealth of experience and proven success make her the clear choice to steward the launch of the Thompson Chain-Reference® Bibles.”
Zondervan, a worldwide leading Christian publisher of books and Bibles, is part of HarperCollins Christian Publishing, Inc. Its publications include a variety of Bible translations for all ages; books in different genres and subject areas for the general reader; curriculum for individual and group Bible study; books for children and young adults; academic resources including textbooks and reference books; ministry resources; and books on faith and culture. Zondervan is based in Grand Rapids, MI. For more information, visit www.zondervan.com.
Contact: Chelsea Taff, Manager, Corporate Communications, 615.902.2137 Chelsea.Taff@HarperCollins.com
