GRAND RAPIDS, Mich., JULY 25 2026 — Zondervan Reflective, a division of HarperCollins Christian Publishing, is celebrating a landmark milestone for Tactics: A Game Plan for Discussing Your Christian Convictions by Gregory Koukl, which has now surpassed 500,000 copies sold. The achievement arrives at a moment when questions of faith, meaning, and truth are drawing unprecedented attention in the public square – from viral online debates to chart-topping podcasts – making Koukl’s approachable, conversation-first method to apologetics more relevant than ever.
First published in 2009 and later expanded in a widely praised 10th-anniversary edition, Tactics equips Christians with practical ways to engage skeptics and seekers with confidence and grace. Rather than arming readers with combative arguments, Koukl teaches a disarming, question-driven method that keeps conversations constructive and gets people genuinely talking about the claims of Christianity.
The milestone comes amid growing interest in apologetics globally. Koukl himself recently joined a widely discussed panel on The Diary of a CEO, one of the world’s most-listened-to podcasts, for a candid conversation on meaning, purpose, and truth. Conversations like these have introduced classical apologetics to audiences far beyond the church – precisely the readers Tactics was written to reach.
“Half a million copies sold is an amazing testament to how Tactics has equipped Christians to confidently talk about their faith,” said Ryan Pazdur, VP and Publisher for Zondervan Reflective. “In a culture full of noise and hostility, Tactics offers something rare: a way to have the conversation that is both winsome and wise. Its continued growth shows how hungry Christians are for exactly that.”
Built on decades of frontline experience engaging skeptics on the air and on university campuses, Tactics teaches readers how to meet challenges and provocations with poise and conviction, start spiritual conversations naturally, and present the truth of Christianity clearly, cleverly, and persuasively. Koukl’s aim is not to help readers win arguments but to help them, in his words, “put a stone in someone’s shoe” – leaving people with something to think about long after the conversation ends.
“When I wrote Tactics, my goal was simple – to help Christians feel confident and stay gracious in their most important conversations,” said Koukl. “To see it reach half a million readers is humbling. In a moment when so many people are genuinely seeking to graciously and confidently defend their faith, I’m grateful that God has used Tactics to help do just that.”
For more information about Tactics, visit zondervanacademic.com.
About the Author
Gregory Koukl holds MA degrees with honors in both apologetics and philosophy. He’s spoken on over 90 university campuses throughout the world and hosted his own call-in radio talk show for over 33 years defending “Christianity worth thinking about.” Greg is founder and president of Stand to Reason (str.org) and serves as adjunct professor of Christian apologetics at Biola University. He is the author of the award-winning The Story of Reality and the best-selling Tactics and Street Smarts.
About Zondervan
Zondervan, a worldwide leading Christian publisher of books and Bibles, is part of HarperCollins Christian Publishing, Inc. Its publications include a variety of Bible translations for all ages; books in numerous genres and subject areas; academic and reference works; curriculum resources; and books for children and young adults. Zondervan is based in Grand Rapids, MI. For more information, visit zondervan.com.
