Nashville, Tennessee (September 5, 2017)–B&H Publishing Group and Holman Bibles are working to equip every independent Christian bookstore with extensive training and tools so their employees can be well informed about the newly-revised Christian Standard Bible (CSB).
One of these training initiatives is having every independent store employee–frontliners, managers, and owners–watch a light-hearted, informative CSB training video and take a quiz. Every employee who takes the quiz receives a free LeatherTouch CSB Ultrathin Bible.
The CSB, which launched in March, is a revision of the Holman Christian Standard Bible (HCSB). The CSB is a highly trustworthy, faithful translation that is proven to be an optimal blend of accuracy and readability. It’s as literal to the original as possible without sacrificing clarity. Holman Bibles has re-released top selling products such as the ECPA award-winning CSB Study Bible, the CSB Apologetics Study Bible and CSB Apologetics Study Bible for Students, as well as new products such as the bestselling She Reads Truth Bible.
“The CSB training video is an example of a resource the store is always looking for to help educate sales associates about new and exciting products available to our customers,” said Andrea Thomas, Book and Gift Buyer for LivingWell Store in Silver Spring, Maryland. Forty-two employees at Living Well have taken the quiz and received a free Bible.
“Not only was it a fun video to present during our staff meeting, it gave our staff confidence in assisting customers in the Bible section.”
Sue Smith, Store Manager of Baker Book House in Grand Rapids, Michigan and Christian Booksellers Association (CBA) Chairman, said her staff also found the training video to be helpful and informative.
“Being knowledgeable book/Bible sellers is important to our customer experience,” Smith said. Twenty-three employees at Baker Book House have completed the training and received a free Bible. “So, covering the key talking points and highlighting the main features in a brief training video made our time with our customers more valuable. The free personal copy for completing the video was a great incentive as well.”
To take the training, visit CSB Retailer Training. For more information about the CSB, visit www.csbible.com.
“We are incredibly grateful for our CBA retail partners and the chance to educate them on the Christian Standard Bible,” said Fred Evans, Senior Vice President of Sales at B&H Publishing Group. “Our hope is to equip retail associates to be as informed as possible so they can serve their customers well, and this retailer training is one way we’re doing that.”
B&H Publishing Group, an imprint of LifeWay Christian Resources, is a team of mission-minded people with a passion for taking God’s Word to the world. Because we believe Every Word Matters® we seek to provide intentional, Bible-centered content that positively impacts the hearts and minds of people, inspiring them to build a lifelong relationship with Jesus Christ. Among our print and digital releases for the trade, church, and academic markets, titles include The New York Times No. 1 bestsellers The Love Dare and The Vow, No. 1 CBA bestseller I Am a Church Member as well as the newly-revised Christian Standard Bible (CSB) version.
