PORTLAND, OR–Illuminate Literary Agency hosted a free live workshop, “Crisis-Proof Book Marketing During COVID-19” for clients of the agency on Tuesday, April 14.
“It’s natural for authors to feel isolated, burdened and fearful during an uncertain time like this,” said Jenni Burke, president of Iluminate. “They need to keep selling books, but they don’t want to seem insensitive. Tawny (Johnson) and I wanted to bring our clients together, to encourage and equip them with practical tools and insights so they can feel empowered to share their words and serve their readers.”
The Zoom event was a collaboration with marketing guru Caleb Peavy of Unmutable. Burke began with a welcome and prayer, then the discussion moved into topics including “myths & truths” of book sales during the global pandemic, what authors should be doing now, and specific advice for building a diverse platform to promote one’s backlist, new release, or future campaign. The meeting wrapped up with a Q&A session addressing the authors’ most pressing concerns, such as which retailers are shipping books quickly, publisher acquisition appetite, and digital marketing trends. The event was well attended, with 24 agency clients present, and the recording was sent to those who weren’t able to attend live.
Illuminate Literary Agency is a boutique agency helping authors publish well, succeed faithfully, and thrive. They specialize in adult nonfiction and are on a mission to light up the world with life-giving messages. www.illuminateliterary.com
