April 2025 | LISLE, IL—InterVarsity Press (IVP) has announced that Genesis Marketing will serve as its new sales representation group for Christian independent stores and the gift market, starting May 1, 2025.
“Genesis Marketing has a reputation for building and maintaining strong relationships with their clients and retailers, and that excites us as we look to expand IVP’s readership,” said Shane White, IVP’s Vice President of Sales, Marketing, and Publicity. “As we continue to publish more gift and IVP Kids titles, including more than one hundred trade and academic books each year, we are looking forward to having Genesis Marketing introduce our books to both longtime and new readers through their extensive networks.”
Based in Greenville, South Carolina, Genesis has been in business since 1970 and represents inspirational gift manufacturers and publishers to the retail market. Genesis has a team of seventeen full time reps that visit, call, and sell to four thousand retailers each year. Other companies they represent include DaySpring, Harvest House Publishers, Tyndale House Publishers, Simon & Schuster, and more.
“We are thrilled to enter into this partnership with IVP to help expand the audience and reach of their resources within the independent retailer channel,” said David Stockard, President of Genesis Marketing. “IVP has a rich and storied history in Christian publishing, and their commitment to producing high-quality, thought-provoking, and transformative books has made them a trusted name in the industry for decades. As we work together, our shared mission to provide Christians with the tools they need to grow in their faith and live out their calling will drive everything we do.”
Contact: Krista Clayton | kclayton@ivpress.com
