NASHVILLE, TN, March 2, 2026 – Jefferson Bethke’s influential book, To Hell with the Hustle: Reclaiming Your Life in an Overworked, Overspent, and Overconnected World, has reached a significant milestone, selling more than 100,000 copies. This achievement underscores the book’s profound impact on readers seeking to escape the pressures of modern society.
The importance of Bethke’s message has never been clearer. According to a 2026 Forbes report, 83% of workers globally are struggling with burnout, and more than half of U.S. employees report moderate to high workplace stress. This data underscores the reality millions face: the relentless pace and demands of today’s culture are leaving individuals anxious, exhausted, and searching for relief.
To Hell with the Hustle challenges the pervasive drive toward constant productivity and connectivity. The book resonates deeply with those overwhelmed by society’s expectations, offering practical tools for setting boundaries, embracing rest and obscurity, and stepping away from the relentless pursuit of “more.”
Reflecting on the milestone, author Jefferson Bethke said, “It’s deeply humbling to see so many readers find hope and practical help in these pages. My greatest desire is that this book continues to encourage people to step off the hustle-culture treadmill and rediscover the richness and peace of a slower, more purposeful life.”
“Reaching this milestone is a tremendous accomplishment! It is a testament to Jefferson’s ability to craft an approachable and accessible message. One that is not only helpful, but freeing, empowering, and life-giving, “Andrew Stoddard, VP Publisher, shared. “In a day when so many voices are shouting ‘faster,’ this book offers a different way of measuring success and spiritual & relational well-being. A way that will serve readers in both the short term and long run.”
As burnout reaches historic levels, Bethke’s work is a timely resource helping readers find balance, meaning, and the freedom to reclaim their lives. Let 2026 be the year you choose a new path and say, “To Hell with the Hustle.”
Jefferson Bethke is a New York Times bestselling author of Jesus > Religion, and the author of It’s Not What You Think, To Hell with the Hustle, and co-author of Fighting Shadows. Jefferson co-leads Forming Men, a ministry serving men nationwide through curriculum, retreats, and conferences. He loves pickleball and smoking meats and lives with his family in Franklin, TN. They have four kids—Kinsley, Kannon, Lucy, and Jayden. Learn more at jeffandalyssa.com.
About Nelson Books
Nelson Books, an imprint of Thomas Nelson, is an industry leader in Christian nonfiction publishing. Nelson Books publishes a diverse array of leaders, experts, and creatives, crafting biblically informed and spiritually fresh books from a Christian perspective that enliven, educate, and encourage readers. The Nelson Books roster of bestselling authors includes Max Lucado, Lysa TerKeurst, Tim Tebow, John Mark Comer, John & Stasi Eldredge, Jennie Allen, Jefferson Bethke, Bob Goff, Ruth Chou Simons, Tyler Staton, Jason Wilson, Christine Caine, Zach Windahl, and Carlos Whittaker.
Contact: Lisa Beech, Senior Director of Publicity, Lisa.beech@harpercollins.com
