Newburyport, MA (June 23, 2025)—NetGalley, LLC—the recognized industry-standard for digital galley distribution and book marketing, and part of the Firebrand Group collection of companies owned by Media Do International (MD-i)—today announced the launch of Booktrovert.com, a standalone consumer marketing and advertising platform and destination website for readers. Powered by NetGalley, Booktrovert spurs book discovery through digital giveaways, special promotions, and engaging bookish activities, while providing publishers and authors with a powerful tool to reach a wider audience.
For readers, Booktrovert.com offers ebook giveaways, reader perks (pre-orders, special deals, and more), fun games and activities, exclusive merch, and unique curation tools to organize book lists—all on a sleek, accessible, mobile-friendly website.
Booktrovert addresses the industry’s growing need for a modern consumer marketing platform with flexible options for secure ebook giveaways. Publishers, authors, and marketing agencies can easily set up ebook giveaways and advertising campaigns using a simple self-service interface built within the NetGalley.com platform. Campaigns can feature single or multiple books, offering options for giveaways, pre-orders, and direct purchase links. Booktrovert campaigns can be public or private, allowing for exclusive engagement with targeted audiences, such as event attendees, book clubs, launch teams, and more.
“Booktrovert is our answer to the book industry’s demand for robust consumer marketing tools,” said NetGalley President Lindsey Lochner. “By leveraging NetGalley’s established technology, plus our decades of experience in community building and reader engagement metrics, Booktrovert offers publishers and authors a direct way to connect with a significantly wider audience and build excitement around their books. Best of all, NetGalley remains the trusted back-end system for managing marketing and publicity efforts to both the professional community who use NetGalley, and consumers via Booktrovert.”
Key features of Booktrovert for publishers & authors:
- Self-Service Interface: Schedule and purchase campaigns all via a simple interface within NetGalley.com.
- Digital Giveaways: Create giveaway landing pages featuring up to ten books at once.
- Special Promotions: Launch targeted campaigns to generate buzz and sales across a book’s lifecycle.
- Flexible Campaigns: Easily offer campaigns of all sizes—from exclusive private campaigns to large-scale outreach with urgency and excitement.
- Pre-Order & Buy Links: Direct readers to purchase books and drive sales to preferred retailers.
- Secure Ebook Distribution: Deliver instant digital fulfillment for giveaways via Kobo, Kindle, and a proprietary Web Reader.
- In-Depth Reporting & Analytics: Receive campaign traffic stats, clicks on CTA, plus optional bonus charts, aggregated demographic data, and more.
Any NetGalley client—whether a subscription or pay-per-title client—looking to reach U.S. readers can purchase Booktrovert campaigns within their NetGalley account.
For more information about Booktrovert, visit Booktrovert.com or contact booktrovert@netgalley.
About NetGalley, LLC
NetGalley helps publishers and authors promote digital review copies and audiobooks to book advocates and industry professionals. Hundreds of thousands of members rely on NetGalley’s secure, sustainable, and easy-to-use platform to discover books, share reviews, and champion literacy. Booktrovert, created and powered by the team at NetGalley, supports publishers’ consumer marketing efforts by spurring book discovery through digital giveaways, advertising, and special promotions, while engaging readers with bookish activities on a sleek, standalone website. The NetGalley team coordinates closely with publishers on targeted promotions and campaigns, providing training, strategy, and consultation for marketing and publicity efforts to both the professional community who use NetGalley, and consumers via Booktrovert. NetGalley is a strategic part of the Firebrand Group collection of companies owned by Media Do International (MD-i) which together provide leading software and services to help publishers succeed. To learn more, visit www.netgalley.com.
About Media Do International (MD-i)
Media Do International (MD-i) owns the Firebrand Group, a collection of companies including Firebrand Technologies, NetGalley, LLC, and Supadu Ltd. that provide leading software and services to help publishers succeed. MD-i is itself the US-based subsidiary of Japan’s Media Do Co. Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. Media Do Co. Ltd.’s mission is to make more content available for more people. To learn more, visit mediado.jp/english.
