November 24, 2025–Supadu and Lulu have announced a strategic partnership to offer publishers a fully integrated, end-to-end eCommerce and fulfilment solution. Combining Supadu’s expertise in direct-to-consumer stores, metadata automation and templated Shopify sites with Lulu’s global print-on-demand capability and eCommerce automation tools, the partnership makes it easier than ever for publishers to sell books directly to readers through a seamless experience.
This collaboration enables publishers to launch modern, scalable online stores that automatically sync book metadata, manage multi-format catalogues and fulfil orders worldwide through Lulu’s established POD network.
Sarah Arbuthnot, Chief Commercial Officer at Supadu said, “Supadu and Lulu share the same goal: make it easier for publishers to get books into the hands of the readers. With Supadu powering beautiful, automated Shopify publisher storefronts and Lulu providing seamless print-on-demand fulfillment, we’re removing friction across the whole journey. Publishers get control, visibility, and a route to readers that is easy, publishers can spend less time wrestling workflows, and more time growing the stories they care about”.
Matt Briel, Lulu’s Chief Marketing Officer said, “Lulu has already done the hard work of transforming itself from a traditional self-publishing platform into a technology-driven, print-on-demand infrastructure partner. What excites me about this partnership with Supadu is the opportunity to take that foundation and help more publishers move to inventory-free, globally distributed, tech-enabled print-on-demand. Together with Supadu, we’ll continue to innovate on the infrastructure and tools that make us the partner combo of choice for forward-thinking publishers.”
Based in London, UK, Supadu is the global leader in digital solutions tailored for the publishing industry, offering a suite of services and tools that include website design, direct-to-consumer eCommerce, metadata management and automation and marketing tools. With over 350 customers, Supadu empowers publishers through innovative, scalable technologies designed to enhance discoverability, drive sales growth and strengthen their digital strategy.
Lulu.com is the leading print-on-demand partner for creators, businesses, and publishers. Its international network of printers offers affordable, high-quality book printing, whether you need one copy, short-run printing or bulk printing. With Lulu’s retail distribution options, ecommerce sales solutions, and a custom API suite, publishers can sell directly and increase profits, eliminating the risk and hassle of inventory and fulfillment. Founded in 2002 and headquartered in Research Triangle, North Carolina, Lulu is dedicated to making the world a better place, one book at a time.
For media enquiries, contact:
Sarah Arbuthnot / sarah.arbuthnot@supadu.com
Matt Briel / mbriel@lulu.com
