February 26, 2026 – London, UK and Newburyport, MA — Sister companies Supadu and Firebrand Technologies have launched Radley Books, a ready-to-go, Shopify-led website solution that gives publishers using Firebrand Technologies’ Eloquence on Demand metadata distribution service the ability to sell books directly online while retaining control over their digital presence.
Why Radley Books was created
Radley Books was created in response to publisher demands for straightforward direct-to-consumer sales. While many publishers recognise the importance of owning their customer relationships and selling directly, building and maintaining a direct-to-consumer website is time-consuming, costly, and can be technically complex. The joint Supadu/Firebrand Technologies Radley Books solution removes this barrier by providing a simple way for publishers who use Firebrand Technologies’ Eloquence on Demand metadata distribution service to sell books online.
How Radley Books works
Radley Books integrates Supadu’s metadata-driven website and eCommerce technology with Firebrand Technologies’ Eloquence on Demand metadata distribution service to deliver a professional, fully functioning online presence without the need for extensive development work. It enables publishers to present their catalogues clearly, improve book discoverability, and manage online sales.
“At the heart of this partnership between Firebrand Technologies and Supadu is a simple goal: helping books reach more readers,” said Firebrand Technologies CEO Angela Bole. “By working together on this new ecommerce solution, Firebrand Technologies and Supadu are giving Eloquence on Demand users a streamlined tool for direct-to-consumer sales that enhances the buying experience for book lovers.”
“Publishers want to own their reader relationships, but launching a strong eCommerce website is still too often expensive, complex, and slow. By bringing together Supadu’s metadata-driven eCommerce and website solutions with Firebrand’s Eloquence on Demand service, Radley Books offers a genuinely ready-to-go approach. It gives publishers a simple, scalable way to present their catalogues beautifully, improve discoverability, and start selling directly to readers with confidence.” – Sarah Arbuthnot, President, Supadu
The Radley Books solution supports publishers of all sizes, whether they’re establishing or expanding their direct-to-consumer sales. It offers a fully integrated website that can be launched quickly, and adapted over time.
More information is available at radleybooks.com or by contacting Joshua Tallent, joshua@firebrandtech.
About Supadu
Supadu is the leading provider of website, eCommerce and metadata automation solutions for the publishing industry. With over 350 publishing customers worldwide, Supadu helps to empower publishers to sell directly to their customers through innovative technologies, designed to enhance discoverability and drive sales.
About Firebrand Technologies
Firebrand Technologies—a strategic part of the Firebrand Group collection of companies owned by Media Do International—is dedicated to providing leading software and services that help publishers succeed. At Firebrand Technologies, we believe that intelligent technology paired with human expertise is the key to increased accessibility, sales, and efficiency, igniting publisher success and bettering lives. For more information, visit firebrandtech.com.
For more information, contact: Joshua Tallent, joshua@firebrandtech.
