NASHVILLE, Tenn. — September 21, 2026 — Less than one year after its release, The Way of the Wildflower by Ruth Chou Simons has officially surpassed 250,000 copies sold, marking a major milestone for the ECPA bestselling Thomas Nelson Gift title.
With its beautiful design and encouraging message, The Way of the Wildflower invites readers to embrace a life less defined by striving, hurry and pressure and instead find beauty, purpose and peace in the season right in front of them.
Inspired by Luke 12: 27-28, the book offers thoughtful encouragement for women learning to grow at their own pace, release expectations and trust that meaningful growth doesn’t have to be rushed.
“When I created The Way of the Wildflower, my hope was to remind readers that we don’t have to strive our way into becoming who God has called us to be,” said Ruth Chou Simons. “Like the wildflowers, we can grow right where He has planted us, trusting His care and His timing. Knowing that this message has now reached more than 250,000 readers is incredibly humbling. I’m so grateful for every person who has made these words their own and shared them with someone they love.”
Since its release, The Way of the Wildflower has found a home on nightstands, coffee tables and bookshelves while also becoming a meaningful gift shared between friends, mothers and daughters, coworkers, bible study groups and loved ones. Its combination of beautiful packaging, inspirational content, and an accessible message has helped the book reach readers looking for both encouragement for themselves and words they can pass along to someone else.
The book’s success comes at a moment when many women are questioning the cultural pressure to constantly achieve, optimize and move on to the next thing. The Way of the Wildflower offers a different invitation: growth doesn’t always have to be loud, fast or visible to be meaningful.
“From the beginning, we knew there was something special about The Way of the Wildflower,” said Stephanie Newton, Vice President and Publisher of Thomas Nelson Gift. “Ruth has an extraordinary ability to pair timeless truth with beauty in a way that meets people exactly where they are. Reaching 250,000 copies in less than a year is an incredible milestone, but what excites us most is knowing how many people have connected with this message and then chosen to share it with others. We’re incredibly proud to partner with Ruth and excited about all that is still ahead for The Way of the Wildflower.”
About Ruth Chou Simons
Ruth Chou Simons is a bestselling and award-winning author of several books —including GraceLaced, Beholding and Becoming, and Foundations. She is an artist, entrepreneur, and speaker, using each of these platforms to spiritually sow the Word of God into people’s hearts. Through her online shoppe at GraceLaced.com and her social media community, Simons shares her journey of God’s grace intersecting daily life with word and art. Ruth and her husband, Troy, are grateful parents to six boys–their greatest adventure. Learn more at ruthchousimons.com
About Thomas Nelson Gift
Thomas Nelson Gift, an imprint under HarperCollins Christian Publishing, offers curated collections of beautifully designed gift books that inspire, uplift, and celebrate life’s meaningful moments. Specializing in devotionals, journals, seasonal titles, and books for special occasions, the imprint focuses on nurturing faith and encouraging personal reflection through thoughtfully crafted content and stylish, on-trend design. Headquartered in Nashville, TN, you can explore their collections at thomasnelson.com/gift.
MEDIA CONTACT:
Chasity Edwards
Director of PR
Chasity.Edwards@harpercollins.com
