U.S. Retail Associates Who Complete the Training Will Be Entered in a Sweepstakes Drawing for the Chance to Win Comfort Prizes
Grand Rapids, Mich., July 28, 2017 – Beginning July 31, Thomas Nelson and Zondervan are opening the “Get Comfortable with Comfort Print®” retailer training program. This training will help retail associates understand the background, purpose, and important benefit of Comfort Print®, which is easy to read at any size.
Comfort Print Bibles training will introduce you to the exclusive new typeface work done for Thomas Nelson’s KJV and NKJV translations and Zondervan’s NIV translation. This training will give you the knowledge you need to guide Bible customers about Comfort Print Bibles and why typeface matters.
“For years, pastors have told us that the number-one challenge they face in their churches is biblical illiteracy,” says Doug Lockhart, senior v-p of Bible marketing and outreach. “Several years ago, our Bible leadership team prayerfully addressed that challenge, knowing that biblical illiteracy can only be overcome when people spend time reading Scripture.”
Bibles often feature tiny letters and cramped page designs, which interfere both with reading and comprehension. Few fonts are capable of delivering a beautiful, readable, easy-to-understand Bible, says Lockhart. This led to Thomas Nelson and Zondervan commissioning the creation of three distinct, translation-specific typefaces for the KJV, NKJV, and NIV.
“Each of these specially designed typeface is beautiful—appropriate for reverently conveying the sacred truths of Scripture—yet efficient and wonderfully legible even at small sizes,” adds Lockhart. “The handcrafted characters and cutting-edge typographical design ensure that Bible reading is easy and comfortable, and they invite readers to engage more deeply—and more often—with God’s transforming Word.”
As an added incentive, U.S. retail associates who fully complete the Comfort Print® training between July 31 and November 30, 2017, will be automatically entered in a sweepstakes drawing for the chance to win one of thirteen prizes.
Three first prize winners will receive:
- Brookstone Tapping Neck & Shoulder Massager with Heat
- Brookstone Shiatsu Full Foot Massager with Heat
- Brookstone NAP™ Luxury Throw Blanket
Ten second prize winners will each receive:
To complete the Comfort Print® training, visit https://bibl.es/ComfortPrintBibleTraining.
About Thomas Nelson: Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson, is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.
About Zondervan: Zondervan is a world leading Bible publisher and provider of Christian communications. Zondervan, part of HarperCollins Christian Publishing, Inc., delivers transformational Christian experiences through its bestselling Bibles, books, curriculum, academic resources and digital products. The Company’s products are sold worldwide and translated into nearly 200 languages. Zondervan offices are located in Grand Rapids, Mich. For additional information, please visit www.zondervan.com.
Contact: Trinity McFadden, Senior Manager of Publicity
trinity.mcfadden@
