The Week's News in Christian Publishing

Thomas Nelson and Zondervan surpass five million finished Bible Plans through YouVersion

Daily engagement with God’s Word continues to soar

(Nashville, TN) Dec. 7, 2017 — Thomas Nelson and Zondervan announced today that more than five million combined Bible Plans from Thomas Nelson and Zondervan have been completed through the YouVersion Bible App. In just over three years, the two publishing groups, who are both a part of HarperCollins Christian Publishing, have created more than 150 scriptural and devotional Bible Plans with an average of 7,000 being completed per day.

Aligning the publishing groups’ mission to inspire the world with content that honors God with YouVersion’s purpose to help people fully engage with Scripture, Thomas Nelson and Zondervan offer a variety of free content from their Bibles and their study resources, children’s, fiction, and non-fiction books. Ranging in length from a few days to an entire year, Thomas Nelson and Zondervan offer Bible Plans in the KJV, NKJV and NIV translations, in addition to book excerpts from leading authors like Max Lucado, Louie Giglio and Sarah Young, paired with a daily devotional.

“Many Bible Plans offered through The Bible App span between three to seven days,” said Jerri Helms, HarperCollins Christian Publishing’s senior director of digital marketing strategy.  “With about seven thousand Bible Plans being completed per day, it is exciting to see people applying our great content to their own life, as they engage with God’s Word.”

The Bible App, which has now been downloaded nearly 300 million times, places the best-selling book of all time in the hands of people worldwide.  The Bible App currently offers over 1,600 versions of the Bible in more than 1,100 languages across every major mobile platform. Whether someone is a frequent or first-time reader of the Bible, the free app enables users to customize their experience, without the interruption of ads.

Bobby Gruenewald, YouVersion founder and innovation pastor at Life.Church commented, “We’re grateful for the generosity of Thomas Nelson and Zondervan to provide meaningful content to the YouVersion community. We continue to see increased growth in Bible engagement as people build a consistent daily practice of time in Scripture through the thousands of available Bible Plans. We’re delighted to see one of our partners reach a milestone like this because we know it means countless lives are being changed through God’s Word.”

Some of the most popular Thomas Nelson and Zondervan Bible Plans include:

To view a list of all available free daily Bible Plans through YouVersion, including the new “The Promised Messiah 5-Day Advent Reading Plan” (https://www.bible.com/reading-plans/9357-the-promised-messiah-5-day-advent-reading-plan), please visit www.bible.com/reading-plans. To download the Bible App, visit bible.com/app and the Bible App for Kids at bible.com/kids.

About YouVersion and The Bible App:  YouVersion was launched as a website in 2007 as one aspect of Life.Church’s missional approach to technology to help increase access and engagement with the Bible. Since launching as one of the first 200 apps available in Apple’s App Store in 2008, the Bible App has been installed on nearly 300 million devices and in every country of the world. Featuring more than 1,600 versions and supporting more than 1,100 languages, the Bible App helps people with busy, on-the-go lifestyles read the Bible at any time and in any place. To learn more or to download the app, visit www.bible.com/app. 

About HarperCollins Christian Publishing:  The world’s leading Christian publisher, HarperCollins Christian Publishing Inc., comprises both Thomas Nelson and Zondervan publishing groups in addition to Olive Tree Bible Software.  The Company produces bestselling Bibles, inspirational books, academic resources, curriculum, audio and digital content for the Christian market space.  Also home to BibleGateway.com, the world’s largest Christian website, and FaithGateway.com, an online community dedicated to helping people grow in their faith. HarperCollins Christian Publishing is headquartered in Nashville, TN with additional offices in the U.S., Mexico and Brazil.  For more information visit www.HarperCollinsChristian.com.

Contact:  Trinity McFadden, Senior Manager of Publicity
tel: 616-698-3514  email: trinity.mcfadden@harpercollins.com

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