New board books releasing this fall reignite nostalgia for parents and introduce young readers to the beloved characters
NASHVILLE, Tenn. (June 24, 2025) – Tommy Nelson, an imprint of HarperCollins Christian Publishing, announced today a new licensing agreement with WildBrain, a global leader in kids’ and family entertainment, to bring beloved Strawberry Shortcake and her “Berry Besties” to life for a new generation, beginning with two upcoming board books: You Are Berry Special (ISBN: 9781400254521), and Strawberry’s Sweet Surprise: A Scratch-and-Sniff Book (ISBN: 978-=1400254552), both releasing November 4, 2025 in the U.S. and Canada. The agreement was brokered by WildBrain’s dedicated licensing agency, WildBrain CPLG.
The new board books targeted for young children will share sweet new tales and adventures of Strawberry Shortcake and her friends, including Apple Dumplin’, Orange Blossom, Lemon Meringue, Blueberry Muffin, Raspberry Tart, and Lime Chiffon, alongside heartwarming messages of kindness, friendship, and encouragement. The two books releasing in November are the first in this new collaboration with WildBrain.
Erin Morris, VP, Global Franchise Strategy & Retail, WildBrain, said: “Strawberry Shortcake continues to capture the hearts of generations, and we’re excited for fans to join her and her ‘Berry Besties’ on these new adventures through the joy of reading. Strawberry’s scent is so iconic, and we can’t wait for those sweet childhood memories to come flooding back as soon as parents open the new ‘Scratch-and-Sniff’ book.”
Both board books feature illustrations by Marci Beighley of the classic iterations of the Strawberry Shortcake characters, first seen in the 1970’s and ’80’s. Gen X and Millennial parents will delight in the nostalgia and excitement of sharing these beloved characters with their children.
“At Tommy Nelson, our mission is to create high-quality, inspiring books for children of all ages,” said publisher Shannon Marchese. “We’re excited to partner with Strawberry Shortcake to bring these charming characters into the hands of today’s children, and look forward to continuing this partnership in the future.”
For more information, or to receive a review copy of either book, contact Sarah Van Cleve, Publicity Manager, at sarah.vancleve@harpercollins.com
About Strawberry Shortcake
WildBrain’s Strawberry Shortcake is one of the world’s most adored characters. Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a “berry” beloved brand for generations of fans. She has starred in multiple animated series and specials with her “berry best friends” over four generations and continues to deliciously delight audiences across television, streaming and digital platforms globally. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in kids’ and family entertainment.
About Tommy Nelson
Tommy Nelson® is the children’s division of Thomas Nelson. As a leading provider of Christian content, Tommy Nelson publishes a wide variety of high-quality, enjoyable products that are consistent with the teachings found in the Bible. Tommy Nelson’s award-winning products are designed to expand children’s imaginations and nurture their faith while inspiring them to develop a personal relationship with Jesus. For more information, visit www.tommynelson.com.
Media contact: Sarah Van Cleve, Publicity Manager, (615) 902-1184, Sarah.VanCleve@harpercollins.com
