NASHVILLE, Tenn. (December 16, 2024) – Tommy Nelson, an imprint of HarperCollins Christian Publishing, is excited to announce the hiring of Ashley Reed as Senior Marketing Director. Reed will report to publisher Shannon Marchese, and will begin her new role on Monday, December 16.
Reed has a longstanding history with HCCP, having served as marketing director for W Publishing Group for over six years, leading marketing campaigns for New York Times bestselling authors such as Savannah Guthrie, Jinger Duggar Vuolo, and Kathie Lee Gifford. Her marketing expertise includes digital, print, and public relations. She also previously supported the Max Lucado Brand Team at Thomas Nelson, executing integrated marketing initiatives and partnerships for the multi-time bestselling author. Prior to joining HCCP in 2018, she also led marketing efforts in a variety of industries through her work with organizations including Surgery Partners, Paramore Digital, and Goodwill Industries of Middle Tennessee.
“Having a marketing leader with Ashley’s experience is critical to Tommy Nelson’s success as we grow in publishing leading author voices,” said Marchese. “Her wealth of expertise and relational talent will be a great benefit across our new release program and Tommy’s expansive backlist bestsellers.”
Additionally, Tommy Nelson announces the promotion of Andrea Jacobs to Senior Marketing Manager. Jacobs joined Tommy Nelson in 2021 and since that time has strategized and executed marketing campaigns for the imprint’s releases, as well as initiating long-term and seasonal marketing campaigns for front and backlist titles. She also developed and maintains Tommy Nelson’s internal influencer and growing book reviewer program. Jacobs is an experienced veteran of retail marketing, having previously lead marketing efforts for brands including Bargain Hunt, Back Yard Burgers, and O’Charley’s. She will report to Reed in this expanded role.
About Tommy Nelson
Tommy Nelson® is the children’s division of Thomas Nelson. As a leading provider of Christian content, Tommy Nelson publishes a wide variety of high-quality, enjoyable products that are consistent with the teachings found in the Bible. Tommy Nelson’s award-winning products are designed to expand children’s imaginations and nurture their faith while inspiring them to develop a personal relationship with Jesus. For more information, visit www.tommynelson.com.
Media contact:
Sarah Van Cleve, Publicity Manager, (615) 902-1184, Sarah.VanCleve@harpercollins.com
