Nashville, TN – June 5, 2025– W Publishing Group, an imprint of Thomas Nelson, announced the promotion of Madison Baird to director of digital marketing. Madison’s track record of leveraging analytics, creative campaigns, and strategic expertise has significantly contributed to the imprint’s success and revenue growth.
Madison joined HarperCollins Christian Publishing in February 2017, as a part of the Direct-to-Consumer division. She played a key role in launching and expanding the popular Online Bible Study program at FaithGateway, partnering closely with renowned authors such as Anne Graham Lotz, Lysa TerKeurst, Jennie Allen, and Max Lucado. She transitioned to W Publishing in December 2021, where she served as senior marketing manager, shaping the digital marketing presence for the imprint over the past four years.
From crafting innovative strategies that marry creative storytelling with SEO and paid media campaigns to analyzing data for actionable insights, Madison’s work has been instrumental in driving sales, solidifying author platforms, and elevating the visibility of W Publishing’s titles. She has had the privilege of collaborating with New York Times bestselling authors including Savannah Guthrie, Ann Voskamp, John Bevere, Dr. Josh Axe, Kathie Lee Gifford, Sadie Robertson Huff, and Louie Giglio.
“Madison’s innovative approach to blending data-driven insights with creative campaigns has been pivotal in driving our digital marketing efforts to new heights,” said W Publishing VP of Marketing, Caren Wolfe. “Her passion, creativity, and ability to connect with audiences across platforms have played a significant role in W Publishing’s success. We couldn’t be more excited to see her step into this leadership role.”
With this promotion, Madison Baird will continue to oversee the digital marketing strategy for W Publishing Group, ensuring the imprint remains at the forefront of the rapidly evolving digital landscape.
Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.
Contact: Allison Carter, W Publishing Group, allison.carter@harpercollins.com
