rush-to-press
The Week's News in Christian Publishing
  • Industry News
  • Milestones
  • Media Announcements
  • Product News
  • Other News

“What Is The Gospel?” surpasses 250,000 in print with Crossway

WHEATON, Ill.—Crossway is pleased to announce that Greg Gilbert’s book What Is the Gospel? (Crossway, April 2010) has surpassed 250,000 units in print sales.

Clearly written for both Christian and non-Christian readers, What Is the Gospel? carefully examines four main subjects in Scripture—God, man, Christ, and a response—in order to formulate a biblical understanding of the gospel. Gilbert then explores the effects of the gospel in the lives of individuals, in churches, and throughout the world.

Gilbert writes, “An emaciated gospel leads to emaciated worship. It lowers our eyes from God to self and cheapens what God has accomplished for us in Christ. The biblical gospel, by contrast, is like fuel in the furnace of worship. The more you understand about it, believe it, and rely on it, the more you adore God both for who he is and for what he has done for us in Christ.”

Available in both hardcover and ebook formats, What Is the Gospel? has received commendations from Kevin DeYoung (senior pastor of Christ Covenant Church, Matthews, North Carolina), Albert Mohler (president of the Southern Baptist Theological Seminary), David Platt (author of Radical), and others.

Collin Hansen, editorial director of the Gospel Coalition, writes, “Gilbert cuts through the confusion by searching Scripture to answer the most important question anyone can ask. Even if you think you know the good news of what God has done in Christ, Gilbert will sharpen your focus on this glorious gospel.”

“What an honor to publish this book by a brilliant pastor-theologian with a gift of championing and clarifying the most important subject in the world,” notes Justin Taylor, Crossway’s Publisher for books. “It is indeed gratifying that over a quarter of a million copies are now in print around the world.”

What Is the Gospel? by Greg Gilbert
Available from Crossway Religion / Christian Theology / Soteriology
ISBN 978-1-4335-1500-2 5.0″ x 7.0″ • Hardcover $12.99 • 128 pp.

ABOUT THE AUTHOR:  Greg Gilbert (MDiv, The Southern Baptist Theological Seminary) is senior pastor at Third Avenue Baptist Church in Louisville, Kentucky. He is the author of Why Trust the Bible?; Who Is Jesus?; and James: A 12-Week Study, and is the coauthor (with Kevin DeYoung) of What Is the Mission of the Church? twitter.com/greggilbert

Founded in 1938, Crossway is a not-for-profit global Christian publishing ministry that publishes gospel-centered, Bible-centered content, to honor our Savior and serve his Church. Crossway seeks to help people understand the all-encompassing implications of the gospel and the truth of God’s Word—for all of life, for all eternity, and for the glory of God alone. Crossway is the global publisher of the ESV® (English Standard Version®) Bible, more than 1,000 Christian books, and an extensive list of gospel literature. For additional information, visit crossway.org.


WHAT PEOPLE ARE SAYING ABOUT WHAT IS THE GOSPEL?

“Greg Gilbert is one of the brightest and most faithful young men called to serve the church today. Here he offers us a penetrating, faithful, and fully biblical understanding of the gospel of Jesus Christ. There is no greater need than to know the true gospel, to recognize the counterfeits, and to set loose a generation of gospel-centered Christians. This very important book arrives at just the right moment.”
— R. Albert Mohler Jr., President, The Southern Baptist Theological Seminary

“Two realities make this a critically important book: the centrality of the gospel in all generations and the confusion about the gospel in our own generation. What Is the Gospel? provides a biblically faithful explanation of the gospel and equips Christians to discern deviations from that glorious message. How I wish I could place this book in the hands of every pastor and church member.”
— C.J. Mahaney, Senior Pastor, Sovereign Grace Church of Louisville

“Greg Gilbert contends that the current evangelical understanding of the gospel is lost in a fog of confusion. He burns away that fog by shining fresh light on an old subject. Gilbert writes in a clear, concise, and colloquial style that will especially appeal to young adults. What Is the Gospel? will sharpen your thinking about the gospel, etching it more deeply on your heart so you can share the good news of Jesus Christ with boldness. It will leave you pondering the extent to which the gospel has impacted your own life. It will cause you to cry out with thankfulness to God for what Christ has accomplished.”
— James MacDonald, Senior Pastor and Elder, Harvest Bible Chapel, Rolling Meadows, Illinois; author, Vertical Church

“A wonderful telling of the old, old story in fresh words—and with sound warnings against subtle misrepresentations. As the old gospel song attests, and as is true of Greg Gilbert’s fine book, those who know the old, old story best will find themselves hungering and thirsting to hear this story like the rest.”
— Bryan Chapell, Pastor, Grace Presbyterian Church, Peoria, Illinois

“Greg Gilbert is someone I have had the honor and privilege of teaching and who is now teaching me. This little book on the gospel is one of the clearest and most important books I’ve read in recent years.”
— Mark Dever, Pastor, Capitol Hill Baptist Church, Washington, DC; President, 9Marks

“What is the gospel? This short but powerful book answers that question with a clear and concise presentation. It is a superb treatment of the good news. Read it and then pass it on.”
— Daniel L. Akin, President, Southeastern Baptist Theological Seminary

“Greg Gilbert, with a sharp mind and a pastor’s heart, has written a book that will be helpful for seekers, new Christians, and anyone who wants to understand the gospel with greater clarity. I’ve been waiting for a book like this! As a sure-footed guide to a surprisingly controversial subject, it clears up misconceptions about the gospel, the kingdom, and the meaning of the cross.”
— Kevin DeYoung, Senior Pastor, Christ Covenant Church, Matthews, North Carolina

“What Is the Gospel? demonstrates in a sensitive and intriguing way that the gospel is indescribably profound as well as eminently describable—clear enough for anyone to comprehend.”
— Paige Patterson, President, Southwestern Baptist Theological Seminary

“Greg Gilbert cuts through the confusion by searching Scripture to answer the most important question anyone can ask. Even if you think you know the good news of what God has done in Christ, Gilbert will sharpen your focus on this glorious gospel.”
— Collin Hansen, Editorial Director, The Gospel Coalition; author, Blind Spots

“This book will help you better understand, treasure, and share the gospel of Jesus Christ. And if you think you know enough about the gospel already, you might need it more than you think.”
— Joshua Harris, Former Senior Pastor, Covenant Life Church, Gaithersburg, Maryland; author, Dug Down Deep

“Amidst a contemporary Christian culture characterized by rampant confusion regarding the central tenets of our faith, Greg Gilbert has given us a portrait of the gospel that is clear for those who have believed and compelling for those who have yet to believe. Word-saturated, cross-centered, and God-exalting, What Is the Gospel? will capture your mind’s attention and ignite your heart’s affection for the God who saves us by his grace through his gospel for his glory.”
— David Platt, Pastor-Teacher, McLean Bible Church, Vienna, Virginia; author, Radical

“Greg Gilbert has called the church back to the source of her revelation. In a simple and straightforward manner, he has laid bare what the Bible has shown the gospel to mean.”
— Peter J. Akinola, Primate of the Church of Nigeria, Anglican Communion

“Clarity on the gospel brings both confidence in the gospel and conviction concerning core gospel truths. This excellent book is wonderfully clear and biblically faithful, and will repay reading with renewed gospel focus.”
— William Taylor, Rector, St. Helen’s Bishopsgate, London; author, Understanding the Times and Partnership

“When I think of the centerpiece of my Bible, my heart immediately embraces the gospel. I know many people who love the gospel, but I’m always open to loving it more and understanding it better. Greg Gilbert has written this book to help us to know and love the gospel more.”
— Johnny Hunt, Former President, The Southern Baptist Convention; Senior Pastor, First Baptist Church Woodstock, Woodstock, Georgia

“What makes this book profound is its simplicity. Perhaps the greatest danger in Christianity is making assumptions about what the gospel is without hearing the Bible’s clear and definitive voice. It is not an overstatement to say this may be the most important book you’ll read about the Christian faith.”
— Rick Holland, Senior Pastor, Mission Road Bible Church, Prairie Village, Kansas

“‘Gospel-centeredness’ has become the new, vogue term for pastors and churches. Greg Gilbert does a masterful job in this book explaining what that gospel actually is. He shows us that many well-meaning churches have distorted the gospel through false teaching, and others have abandoned the gospel because of embarrassment or simply neglect. This is a profound analysis of the gospel, expressed in a poignant, relevant way. I am very grateful for Greg’s prophetic call to return to the straightforward message of the cross.”
— J. D. Greear, Pastor, The Summit Church, Raleigh-Durham, North Carolina; author, Not God Enough and Stop Asking Jesus Into Your Heart

REVIEW COPIES/INTERVIEWS: Lauren Harvey lharvey@crossway.org (630) 682-4300, ext. 6031

Sign Up To Receive Industry News Each Week

Subscribe

This Month’s Bestsellers

VIEW BY GENRE
1 THE PROMISE OF HEAVEN
DAVID JEREMIAH
2 EXPLORING EZEKIEL
AMIR TSARFATI WITH RICK YOHN
3 STAND FIRM AND ACT LIKE MEN
JOBY MARTIN WITH CHARLES MARTIN
4 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
5 JESUS CALLING
SARAH YOUNG
6 THE GREATEST STORY EVER TOLD
BEAR GRYLLS
7 ROSE BOOK OF BIBLE CHARTS, MAPS AND TIME LINES
ROSE PUBLISHING
8 THE BIBLIO DIET
JORDAN RUBIN AND JOSH AXE
9 THE CHRISTMAS RING
KAREN KINGSBURY
10 THE AVATAR
JONATHAN CAHN
View All
1 TAME YOUR THOUGHTS, Hardcover
MAX LUCADO
2 I JUST WISH I HAD A BIGGER KITCHEN
KATE STRICKLER
3 THE STRONGHOLD OF THE CHOSEN
AMANDA JENKINS AND DALLAS JENKINS AND DOUGLAS S. HUFFMAN
4 STANDING ON THE EDGE OF ETERNITY
GARY HAMRICK
5 TAME YOUR THOUGHTS BIBLE STUDY GUIDE PLUS STREAMING VIDEO
MAX LUCADO
6 BETTER WAYS TO READ THE BIBLE
ZACH W. LAMBERT
7 FINAL APPROACH
LYNETTE EASON
8 ILLUSTRATED BIBLE MAPS
ROSE PUBLISHING
9 TAME YOUR THOUGHTS, Paperback
MAX LUCADO
10 HOPE FOR TODAY: DEVOTIONAL COLORING BOOK
MAJESTIC EXPRESSIONS
View All
1 THE CHRISTMAS RING
KAREN KINGSBURY
2 OUT OF TIME
IRENE HANNON
3 THE SECOND STORY BOOKSHOP
DENISE HUNTER
4 REDEEMING LOVE
FRANCINE RIVERS
5 WHEN CRICKETS CRY
CHARLES MARTIN
6 THE CHRISTMAS HOUSE
BEVERLY LEWIS
7 HINDS' FEET ON HIGH PLACES
HANNAH HURNARD
8 RICHES BEYOND MEASURE
MARY CONNEALY
9 A MOMENT TO LOVE
TRACIE PETERSON
10 A LINEAGE OF GRACE
FRANCINE RIVERS
View All
1 THE PROMISE OF HEAVEN
DAVID JEREMIAH
2 EXPLORING EZEKIEL
AMIR TSARFATI WITH RICK YOHN
3 STAND FIRM AND ACT LIKE MEN
JOBY MARTIN WITH CHARLES MARTIN
4 THE WAY OF THE WILDFLOWER
RUTH CHOU SIMONS
5 JESUS CALLING
SARAH YOUNG
6 THE GREATEST STORY EVER TOLD
BEAR GRYLLS
7 ROSE BOOK OF BIBLE CHARTS, MAPS AND TIME LINES
ROSE PUBLISHING
8 THE BIBLIO DIET
JORDAN RUBIN AND JOSH AXE
9 THE AVATAR
JONATHAN CAHN
10 THE DRAGON'S PROPHECY
JONATHAN CAHN
View All
1 THE LION AND THE BEAR
MELANIE SHANKLE AND CAROLINE SHANKLE
2 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
3 THE 5-MINUTE BIBLE STUDY FOR TEEN GIRLS
CAREY SCOTT
4 GOD IS WITH YOU EVERY DAY
MAX LUCADO
5 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
6 THE CASE FOR FAITH
LEE STROBEL
7 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
8 YOURS, NOT HERS
KARI KAMPAKIS
9 MANGA BIBLE
SIKU
10 THE HARBINGER: A GRAPHIC NOVEL
JONATHAN CAHN
View All
1 THE LION AND THE BEAR
MELANIE SHANKLE AND CAROLINE SHANKLE
2 LIVE ON PURPOSE
SADIE ROBERTSON HUFF WITH BETH CLARK AND TAMA FORTNER
3 THE 5-MINUTE BIBLE STUDY FOR TEEN GIRLS
CAREY SCOTT
4 GOD IS WITH YOU EVERY DAY
MAX LUCADO
5 SINGLE, DATING, ENGAGED, MARRIED
BEN STUART
6 THE CASE FOR FAITH
LEE STROBEL
7 THE CASE FOR CHRIST STUDENT EDITION
LEE STROBEL WITH JANE VOGEL
8 YOURS, NOT HERS
KARI KAMPAKIS
9 MANGA BIBLE
SIKU
10 THE HARBINGER: A GRAPHIC NOVEL
JONATHAN CAHN
View All
1 THE GOSPEL STORY
MARY WILEY
2 LOTS OF KNOCK-KNOCK JOKES FOR KIDS
WHEE WINN
3 365 READ-ALOUD BEDTIME BIBLE STORIES
DANIEL PARTNER
4 ONE-MINUTE INSPIRATIONS FOR WOMEN
ELIZABETH GEORGE
5 KNOW YOUR BIBLE
PAUL KENT
6 BIBLE PROMISES FOR MOMS
HEIDI ST JOHN
7 MINI DEVOTIONS GRACE FOR TODAY
SOLLY OZROVECH
8 PRAYER BASICS FOR EVERYONE
TERRY GLASPEY
9 WHY THE NATIVITY?
DAVID JEREMIAH
10 THE CRADLE, CROSS, AND CROWN
BILLY GRAHAM
View All
1 NKJV PERSONAL SIZE LARGE PRINT REFERENCE BIBLE
THOMAS NELSON
2 NIV ADVENTURE BIBLE
ZONDERVAN
3 ESV STUDY BIBLE
J. I. PACKER
4 NIV THE WOMAN'S STUDY BIBLE
THOMAS NELSON
5 CSB SHE READS TRUTH BIBLE, GREY
RAECHEL MYERS, AMANDA BIBLE WILLIAMS and CSB BIBLES BY HOLMAN
6 NKJV VALUE LARGE PRINT THINLINE BIBLE
THOMAS NELSON
7 KJV LARGE PRINT HOLY BIBLE
THOMAS NELSON
8 KJV GIANT PRINT FULL SIZE BIBLE
CHRISTIAN ART PUBLISHERS
9 OE WITH SOME NKJV ORTHODOX STUDY BIBLE
THOMAS NELSON
10 ESV JOURNALING BIBLE
ESV BIBLES
View All
1 NIV ECONOMY BIBLE
ZONDERVAN
2 ESV ECONOMY HOLY BIBLE FOR KIDS
ESV BIBLES
3 NIV LARGER PRINT HOLY BIBLE ECONOMY EDITION
ZONDERVAN
4 NLT LARGE PRINT HOLY BIBLE ECONOMY OUTREACH EDITION,
NEW LIVING TRANSLATION
5 KJV GIFT & AWARD BIBLE, BLACK
THOMAS NELSON
6 ESV LARGE PRINT ECONOMY BIBLE
ESV BIBLES
7 NLT ECONOMY TEXT BIBLE
NEW LIVING TRANSLATION
8 NIV HOLY BIBLE ECONOMY EDITION
ZONDERVAN
9 KJV ECONOMY BIBLE
THOMAS NELSON
10 NIV GIFT & AWARD BIBLE, PINK
ZONDERVAN
View All
1 New International Version
2 English Standard Version
3 King James Version
4 New Living Translation
5 New King James Version
6 Christian Standard Bible
7 Reina Valera
8 New American Standard Bible
9 Nueva Version International
10 New Revised Standard Version
View All
1 UN ANO CON DIOS
B&H ESPANOL EDITORIAL
2 LOS 5 LENGUAJES DEL AMOR EDICION REVISADA
GARY CHAPMAN
3 PERDONA LO QUE NO PUEDES OLVIDAR
LYSA TERKEURST
4 RESTAURANDO LA PRESENCIA DE DIOS
GUILLERMO MALDONADO
5 UNA VIDA CON PROPOSITO
RICK WARREN
6 UNA MUJER SABIA
WENDY BELLO
7 ISRAEL, EL RELOJ PROFETICO DE DIOS
JAHAZIEL RODRIGUEZ
8 EL PODER DE LA MUJER QUE ORA
STORMIE OMARTIAN
9 LA MUJER EMOCIONALMENTE SANA
GERI SCAZZERO AND PETER SCAZZERO
10 JESUS TE LLAMA, bolsillo
SARAH YOUNG
View All
1 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, NEGRO TAPA DURA
B&H ESPANOL EDITORIAL
2 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL EDICION TIERRA SANTA
B&H ESPANOL EDITORIAL
3 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, ROSA
B&H ESPANOL EDITORIAL
4 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, Negro imitacion piel
B&H ESPANOL EDITORIAL
5 RVR1960 BIBLIA PARA REGALOS Y PREMIOS, TURQUESA
B&H ESPANOL EDITORIAL
6 RVR1960 BIBLIA DE ESTUDIO ARCO IRIS
B&H ESPANOL EDITORIAL
7 RVR1960 BIBLIA DEL PESCADOR LETRA GRANDE
DIAZ-PABON, LUIS ANGEL
8 RVR60 SANTA BIBLIA LETRA GRANDE
VIDA
9 RVR1960 BIBLIA LETRA GRANDE TAMANO MANUAL
B&H ESPANOL EDITORIAL
10 RVR1960 SANTA BIBLIA EDICION PORTATIL CON CREMALLERA
RVR 1960- REINA VALERA 1960
View All
1 LA GRAN HISTORIA DEL EVANGELIO
B&H ESPANOL EDITORIAL
2 365 HISTORIAS BIBLICAS PARA LA HORA DE DORMIR
COMPILED BY BARBOUR STAFF
3 PREOCUPATE MENOS Y ORA MAS
DONNA K. MALTESE
4 EL SECRETO DE LA PAZ PERSONAL
BILLY GRAHAM
5 DEMASIADO BENDECIDA PARA ESTAR ESTRESADA
DEBORA M. COTY
6 ¿PARA QUE ESTOY AQUI EN LA TIERRA?
RICK WARREN
7 ¿Y AHORA QUE?
RALPH HARRIS
8 EL VALLE DE LOS HUESOS SECOS
YIYE AVILA
9 COMO ORAR EN EL ESPIRITU
JOHN BUNYAN
10 LA HISTORIA DE NAVIDAD DE MARIA
LAURA MONZON DE ABBATTISTA
View All

Upcoming Events

ECPA PubU Online Conference
Oct 31 through Nov 14, 2025
European Christian Rights Fair & Training Day | Krakow
March 16-19, 2026 | Krakow, Poland
ECPA Leadership Summit 2026
April 28-29, 2026 | Chicago
International Christian Rights & Export Fair
June 16-17, 2026 | Chicago, Ill.

Career Center

Editor, Women's Bible Resources
Crossway, Wheaton, Illinois (Hybrid)
Editor, Bible and Church Resources
Crossway, Wheaton, Illinois (Hybrid)
Proofreader, Bible & Church Resources
Crossway, Wheaton, Illinois
Acquisitions Editor
The Daily Grace Co., Spring, Texas (Hybrid)
Publisher - Christian Nonfiction
Tyndale House Publishers, Carol Stream, Illinois
Acquisitions Director, Children & Youth
Tyndale House Publishers, Carol Stream, Illinois (Hybrid)
ECPA LOGO
submit icon

Submit a News Item

Submit industry related news releases to rushtopress @ecpa .org for consideration. Rush to Press is sent every Monday and eligible releases must be received by end of day Friday prior to the Monday’s publication.

announce icon

Career Posts

To announce a job opening in Rush to Press, post it first at the ECPA Career Center and your announcement will appear in the next issue.

subscribe icon

Subscribe

To receive Rush to Press, along with other industry updates from ECPA, please follow the instructions here to create or modify your ECPA community profile. To subscribe to Rush to Press without using a profile, subscribe here.

unsubscribe icon

Unsubscribe

If you would like to be removed from the Rush to Press distribution list, please edit your ECPA profile preferences or email info @ecpa .org.

advertise icon

Advertise

If you would like to reach over 3,300 industry subscribers and media contacts each week, consider advertising in Rush to Press. Contact sponsorship @ecpa .org for more information.

More news at RushtoPress.org. #RushtoPress @ECPA
This is a publication of the Evangelical Christian Publishers Association. For more information about ECPA, contact info@ecpa.org or visit ECPA.org.
Copyright © 2025 · ECPA