The founder of Boss Women Media and Black Girl Magic summit shares tips on how to stop playing it safe—and start creating a life that’s truly your own.
Marty McDonald’s pivotal career moment was nothing if not audacious: she stopped the CEO of a candy company in a hallway, pitched her idea for a special gummy bear flavor, and was soon promoting the Black Girl Magic gummy bear at Sugarfina stores around the country.
Now, Marty has penned a guide to help women go after their most audacious goals in work and everyday life, and make them a reality. With unflinching honesty, McDonald recounts her personal stories of triumph and failure, offering an intimate look into the audacious decisions that propelled her from uncertainty to success. From navigating the unknown to breaking through barriers that seemed insurmountable, McDonald reveals the mindset, strategies, and bold actions required to turn fear into fuel and transform dreams into reality. She helps women:
·Set aside fear and write a different narrative
·Grow comfortable taking risks
·Understand the investments you must make in yourself
·Understand that “no” is just the beginning of the conversation
·Learn other ways to make a difference beyond themselves
Whether you’re looking to level up in your career, create a life of meaning, or embrace the wild unknown of new possibilities, Audacious provides the blueprint to help women find their authentic selves, reach for their wildest dreams, and craft the life they want and deserve.
MARTY MCDONALD is an entrepreneur, designer, and the founder of Boss Women Media—a powerhouse community of over 200,000 people committed to growth, purpose, and possibility. After leaving corporate America in 2017, Marty built a movement that helps people break through fear and boldly pursue the lives they were meant to lead. She’s also the founder of Elle Olivia, a children’s brand inspired by her daughter’s NICU journey and built to center advocacy and representation in everyday life. Now carried in over 400 Target stores, Elle Olivia is reshaping the future of children’s fashion and storytelling. Marty is building the future she once dreamed of— alongside her husband and three kids—while empowering others to do the same. Her work is rooted in impact, fueled by faith, and focused on helping people see what’s possible when they bet on themselves.
