March 18, 2014 — Franklin Goldberg recently joined The Happy Writer Podcast with bestselling YA fantasy author, Marissa Meyer. The episode was dedicated to how authors and publishers can get their books into the hands and hearts of readers.
Topics of conversation included: how every book needs to be looked at individually depending on a complex set of variables, the most effective ways to market books, the difference between interruption and interception marketing, the complex Amazon advertising platform and why it can be worth the effort, the importance of search and keywords, how to leverage Facebook and other social media platforms, the importance of packaging quality and cover design, common marketing mistakes, and much more.
https://www.marissameyer.com/podcast/
Contact: Franklin Goldberg, Amplify Marketing Services, 616-929-0105, info@amplifymarketers.com