(Nashville, Tenn.)—HarperCollins Christian Publishing recently announced Nekasha Pratt as the company’s new senior director of marketing for fiction books under both Thomas Nelson and Zondervan. Pratt brings more than 18 years of marketing expertise to the organization, across multiple industries including non-profit, financial services, and consumer goods. Throughout her career she has helped lead campaigns that have won over 20 creative awards, including three international Cannes Lions.
For the past three-and-a-half years, Pratt served as director of marketing for the Tennessee Department of Tourist Development, where she developed and maintained close working relationships with tourism boards, legislators, government officials and state partners across 95 counties to help create multi-channel campaigns to generate revenue for the state, through tourism. Prior to her tourism marketing position, Pratt held leadership positions in global organizations, marketing agencies, and Fortune 500 companies.
As the senior director of marketing for Thomas Nelson’s and Zondervan’s fiction publishing programs, Pratt will work closely with the team’s roster of over 45 active authors to grow and develop their individual brands. She will be responsible for conceptualizing and executing the consumer, retail, and trade engagement strategy for the division, driving discoverability and revenue for 50 fiction titles annually. In addition, Pratt will manage the team’s marketing and publicity personnel to nurture their on-going growth.
Pratt commented, “I am excited to join an already amazing marketing, PR and editorial team and look forward to leveraging my diverse marketing background to support our authors and expand our marketing efforts.”
“We could not be more thrilled to have Nekasha join our team,” said Amanda Bostic, v-p and publisher for HarperCollins Christian Publishing’s fiction publishing programs. “Her creativity and vast experience are going to be invaluable in driving both our platform marketing strategy and our title-by-title marketing to the next level.”
About HarperCollins Christian Publishing: The world’s leading Christian publisher, HarperCollins Christian Publishing Inc., comprises the Thomas Nelson and Zondervan publishing groups, BibleGateway.com, FaithGateway.com and ChurchSource.com. The Company produces bestselling Bibles, inspirational books, academic resources, curriculum, audio and digital content for the Christian market space. Bible Gateway is the world’s largest Christian website with more than 20 million unique monthly visitors. HarperCollins Christian Publishing is headquartered in Nashville, TN with additional offices in the U.S. and Mexico. For more information visit www.HarperCollinsChristian.com.
Contact: Casey Harrell, Senior Director, Corporate Communications
615-902-1109 casey.harrell@harpercollins.com
EUGENE, Ore. (October 19, 2020) – Every day, it seems American society is falling further away from Christian values and common decency and Christians are left unsure of how to respond. In his latest book, We Will Not Be Silenced: Responding Courageously to Our Culture’s Assault on Christianity (Harvest House Publishers, October 2020), Dr. Erwin W. Lutzer equips readers with the truth of Scripture to help live out their convictions against a growing tide of hostility.
November 2, 2020, Grand Rapids, Mich. — Zonderkidz, the children’s division of Zondervan, is pleased to share actress and author Candace Cameron Bure’s announcement about her next children’s book with Zonderkidz: Candace’s Playful Puppy which will release January 26, 2021.
WESTMONT, IL—As part of its Best Books of 2020, Publishers Weekly has selected
The 2020 Seoul International Book Fair ended on the 25th. However, The Korean Publishers Association announced that major online exhibitions, lectures, and conversation programs of the book fair will be available on the official website and YouTube until the end of this year.
Nashville, Tenn. (October 27, 2020)—HarperCollins Christian Publishing (HCCP) and HarperCollins Focus (HCF) today announced Brad Hill’s promotion to director of audio sales.
Everyone has something they struggle with from time to time, even young kids. Certain situations and circumstances can lead to big feelings that are hard to handle, but it’s never too early to learn how to turn to Jesus when things get hard. The Good News for Little Hearts series helps children apply biblical truth to whatever situations they face. This fall, the popular series is growing with three new releases helping children deal with stress, jealousy, and fitting in.
Each of these stories help children process challenging situations through a biblical lens. Instead of moralism, each book focuses on the grace and hope we have in Jesus, not an ability to change on our own. Each character depends on Jesus and, in turning to him, lives by faith.
Nashville, TN (October 7, 2020) — Ingram Content Group (“Ingram”) announced the hiring of Paige Allen as the new Director of IngramSpark®, Ingram’s award-winning self-publishing platform.
CAROL STREAM, Ill. (October 21, 2020)—Tyndale House Publishers (@TyndaleHouse) has acquired four novels from bestselling author and rising star T. I. Lowe (Lulu’s Café). First to release among them is Under the Magnolias, a coming-of-age story set in the 1980s on a rural South Carolina tobacco farm and appealing to readers of Where the Crawdads Sing and The Great Alone. A May 2021 publication is planned. Under the Magnolias is a gritty, yet tender and uplifting tale, reminding us that a great story can break your heart . . . then heal it in the best possible way. This stand- alone novel will be followed by the Palmetto Summer romance trilogy, expected in 2022 and expanding upon the author’s Publishers Weekly star-reviewed Carolina Coast series.
The first of the four newly acquired novels to release, Under the Magnolias, introduces readers to Austin Foster, who is barely a teenager when her mama dies giving birth to twins, leaving her to pick up the pieces while holding her six siblings together and doing her best to stop her daddy from retreating into his personal darkness.
Nashville, TN — The true spirit of Christmas often gets lost in busyness of the season. As the events of 2020 have made us slow down and shift some of our priorities, this year is the perfect time to refocus on the joy of giving and honor the real reason for Christmas: Jesus’ birth. With The Giving Manger (WorthyKids/ October 13, 2020/ISBN: 9781546034223/ $39.99), creators and sisters Allison Hottinger and Lisa Kalberer offer a faith-based interactive family tradition that encourages acts of kindness.




