New analysis of Nielsen BookScan data reveals that the sale of bibles in the UK grew 87 percent in value (total revenue generated) and 61 percent in volume (number of units sold) from 2019 to 2024.
The research, by Christian publisher SPCK Group, reveals that the total yearly sales of bibles in the UK jumped from £2.69 million in 2019 to £5.02 million in 2024 – an increase of £2.33 million over just four years. By contrast, between 2008 and 2019, total yearly bible sales grew just £277,188.
Religion is ‘fastest growing area of Trade Non-Fiction’
Nielsen BookScan data also shows that Religion is the fastest growing area of Trade Non-Fiction, despite the sector as a whole falling in sales. The Nielson BookScan UK annual summary report for 2024 reads:
“2024 was only the third year on record (after 2010 and 2012) that more fiction books were bought in the UK than Trade Non-Fiction. Trade Non-Fiction dropped to 58m in volume sales in 2024, down 6% vs 2023. There were pockets of growth for Trade Non-Fiction in 2024. Three subject areas increased in both measures: Leisure & Lifestyle (+2% in value), Fiction Related Items (0.1%) and religion (+4%) with Food & Drink growing in value (+3%)”
Sam Richardson, CEO of SPCK says: “The marked growth in Bible sales between 2019 and 2024, as well as the fact that Religion was the fastest growing area of Trade non-fiction in 2024, shows that we are at the centre of a significant cultural shift, regarding matters of faith and religion. Atheism, once considered by modern society to be the view of most rational adults, no longer seems to carry the same weight or appeal. Young people (Gen Z, in particular) are statistically far less likely to identify as atheists than their parents. Just last week, Giles Coren wrote a column for The Times titled ‘this Lent, I will turn atheism to ashes’, and former professed atheist Richard Dawkins now identifies as ‘a cultural Christian’.
“We are seeing an increased curiosity about Christianity. Events like the Covid-19 pandemic and the mental health crisis have caused many individuals to think deeply about their spirituality. Rather than relying on atheist thought leaders (of, for that matter, church leaders) we are seeing people want to draw their own conclusions by reading Christian books in general and the Bible in particular.”
Press contact: Emily Beater; ebeater@spck.org.uk, 07494430503
SPCK Group CEO Sam Richardson is available for interview.
All data gathered from Nielsen BookScan.
March 2025 | Abilene, TX—Being a teen today is tough. You’re constantly bombarded with messages about who you should be and what you should do. Whether it’s the influencers online, friends in the hallways, or the high expectations set by your parents, it’s easy to feel overwhelmed. More often than not, you’re left feeling helpless, hopeless, and stuck, wishing for a better life. You find yourself thinking there has to be a better way, but it’s hard to see through the noise.
Whether the table is set with the good china, covered in toddler spills, or tucked in the corner of a small apartment, the Lord invites His people to come and be filled with His good gifts as they gather. In his new book
GRAND RAPIDS, MICH, March 5, 2025 — Platinum-selling recording artist, songwriter and pastor Tauren Wells
MARCH 2025 | CHARLOTTE, NC – The Good Book Company is excited to announce the upcoming release of videos for kids telling the true story of Easter based on
Narrated by Andrew Wilson, there is a
March 2025 | LISLE, IL— InterVarsity Press (IVP) is honored to announce that five of its books have been named finalists for the
Adoptee and counselor
The dynamic witness of the Black church in the United States is an essential part of Christian history that must be heard and dependably retold. In this groundbreaking two-volume work,
An Indian American immigrant who grew up in white Southern culture,
This illustrated devotional vividly depicts the lives and words of great women and men of faith. Artist
Edited by
2025 | LISLE, IL—InterVarsity Press (IVP) is thrilled to announce that three IVP Kids titles have received
sermons and dreams of preaching. But when preaching from the front porch to her friends doesn’t turn out quite as she expected, Penny wonders if she was wrong to want to teach others about God. Penny’s story celebrates the gifts God has given to all His children and invites children into a vision of a church where everyone’s gifts can shine.
Silver medal winner in the Holiday category is
BRENTWOOD, Tenn. – For almost a decade, authors J.T. English, Jen Wilkin and Kyle Worley have made it their mission to make theological education accessible to laypeople in the church.
The “Deep Discipleship” curriculum offers an in-depth approach to discipleship that fosters both small group and individual Bible study on the essential foundations and doctrines of the Christian faith rooted and revealed in Scripture. “We believe theology is for everyone,” said Worley, pastor of Mosaic Church in Richardson, Texas. “The goal of this program is and has always been to make the deep things of God accessible to all the people in our churches — not just to a select few.”
March 3, 2025 – In his newest book, The Ordinary Church: Restoring the Biblical Model, Pastor John MacArthur invites us to walk the old paths, where the timeless truths of Scripture guide us in discerning what truly constitutes a faithful congregation. Prepare to embark on a journey that cuts through the distractions of modern culture and leads us to the heart of genuine, enduring fellowship.
WaterBrook, an imprint of PRH Christian Publishing Group, has acquired speaker and founder of Our Everyday Parables Valerie Ellis’s WILD FAITH DEVOTIONAL FOR KIDS: 52 AMAZING ANIMALS THAT POINT TO ONE GREAT GOD, a nonfiction anthology of well-known animals such as flamingos, snakes, dogs, and cats along with lesser-known creatures like the capybara, glass frog, and rock-climbing goby — to help kids ages 7 and up celebrate God’s creativity and rest in His great love. The devotional is illustrated by Jennifer Bricking and is slated for Fall 2025 publication.




