February 5, 2025; San Luis Obispo, CA — The Parable Group proudly announces the release of its highly anticipated 2025 State of Christian Retail report. This comprehensive analysis dives into the trends, challenges, and opportunities shaping the Christian retail industry. Beyond sales figures and product trends, the report serves as both a beacon of hope and a strategic roadmap, highlighting how faith-driven retailers continue to thrive in a rapidly changing world.
While 2024 presented its share of challenges—including election-year uncertainties, a compressed holiday shopping season, and rising inflation—Christian retail remained steadfast, rooted in purpose and meaningful community connections.
Key findings in this year’s report:
- Stable Sales Performance: Christian retail sales held steady in 2024, demonstrating the industry’s ability to maintain customer loyalty despite economic pressures.
- Positive Outlook: Despite challenges, 77% of surveyed retailers expressed optimism about the future, describing their businesses as “Healthy” or “Steady.”
- Emerging Product Trends: Bibles are a cornerstone with increasing demand for personalized options. Devotionals remain a consistent favorite, with a particular interest in mental health and targeted themes such as grief and anxiety. Bible accessories and study tools are also gaining popularity.
- Social Media Dominance: Social media emerged as the leading marketing tool, with 94% of retailers actively engaging customers on platforms like Facebook and Instagram.
“Christian retail continues to shine as a vital space where faith and community intersect,” Greg Squires, President at The Parable Group. “This year’s report celebrates stories of resilience, innovation, and steady success offering actionable insights for the road ahead.”
What You’ll Find in the Report:
- Comprehensive 2024 sales performance data and emerging trends
- Insights into customer loyalty strategies and community impact
- Stories of resilience, innovation, and leadership from retailers nationwide
- Predictions for challenges and opportunities in 2025
The 2025 State of Christian Retail report is available now for download here.
Parable Group is a trusted partner in faith-based retail and marketing, helping Christian stores, publishers, and ministries grow through data-driven insights and innovative solutions. With 40 years of experience, Parable Group remains dedicated to advancing the Kingdom through collaboration and service. For more information, contact sally.ross@parablegroup.com or visit parablegroup.com.
Contact: Sally Ross, (805) 329-4020, sally.ross@parablegroup.com
Grand Rapids, Mich. Jan. 2025 – Zondervan, a division of HarperCollins Christian Publishing, announced today that the NIV Holy Bible, Economy Edition has sold more than 500,000 copies.
February 2025 | LISLE, IL—With the February 11 release of the new Bible study, Redeemer by Dorina Lazo Gilmore-Young, InterVarsity Press (IVP) carries on the press’ long tradition as a pioneer and leader in Bible studies by kicking off the second year of its official IVP Bible Studies imprint, including the
Ada, Mich. (January 30, 2025)—Bethany House Publishers, a division of Baker Publishing Group, is pleased to announce that ECPA bestselling author Karen Witemeyer has reached a significant sales milestone. Since her debut novel A Tailor-Made Bride released in 2010, she has written over twenty novels with more than one million copies sold.
Lake Mary, Fla. – Todd Mullins urges everyone to take doubt seriously before it disrupts and destroys our lives. Doubt has always been and always will be within us, but whether we choose to let it control us or not is the all-important question.
Author, speaker, podcaster and mom of four, Greta Eskridge,releases It’s Time to Talk to Your Kids About Porn: A Parent’s Guide to Helping Children and Teens Develop Sexual Integrity (
Eskridge notes that avoidance is not the solution and offers practical tips, scripts for conversation and a topical resource guide in It’s Time to Talk to Your Kids About Porn. These things will help parents move from fear and frustration to hope and confidence that can support their children in a God-honoring life of sexual health and wholeness. Provided with support and encouragement based on Eskridge’s own experience and personal education, as well as hard facts, current statistics and relevant scripture, readers will:
Newburyport, MA (January 29, 2024)—NetGalley, LLC—the industry-standard digital galley and marketing platform, and a strategic part of the Firebrand Group collection of companies owned by Media Do International (MD-i)—announced today a major upgrade to its Reading Options, which includes the launch of the new proprietary NetGalley Reader and introduces LCP-protected downloads to the NetGalley platform. The global upgrade is now live across all NetGalley domains in the United States, United Kingdom, Germany, France, and Japan.
(January 31, 2025, Tempe, AZ) Ted H. Terry, whose service to the Christian publishing and bookselling industry dates back more than 60 years, died on Wednesday, January 29 at the age of 82 after an extended illness.
(COLORADO SPRINGS, CO 1/27/2025)—WaterBrook, an imprint of PRH Christian Publishing Group, congratulates Jennie Allen, founder and visionary of IF:Gathering and Gather25, on the fifth anniversary of her blockbuster New York Times Bestseller,
Lake Mary, Fla. – Mike Thompson reveals a powerful vision regarding the final fight between God’s army and Satan’s army. In the form of a lion, Jesus commanded an army of righteous warriors endowed with spiritual power on earth to fight against the devil and defeat his soldiers.




