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Worthy Books to release memoir of Judy Henderson on April 15

February 17, 2025 by Sheri Toomb

FROM A LIFE SENTENCE TO A LIFE TRANSFORMED: JUDY HENDERSON’S POWERFUL MEMOIR WHEN THE LIGHT FINDS US RELEASES APRIL 2025

Judy Henderson shares her journey of wrongful conviction, resilience, and faith in “When the Light Finds Us,” releasing April 15, 2025.

KANSAS CITY, MISSOURI / FEBRUARY 11, 2025 – When the Light Finds Us: From a Life Sentence to a Life Transformed is a gripping narrative that explores the depths of human resilience and the transformative power of hope through the story of Judy Henderson, a woman who was wrongfully convicted of a crime and given a life sentence in prison.

While building her own business and raising two children, Judy Henderson’s life took a devastating turn when she was wrongfully convicted and sentenced to life in prison. Despite facing relentless hardships, Judy pursued an education, became a paralegal, and advocated for the rights of incarcerated women, all while behind bars.

Through her perseverance, faith, and the support of key advocates, Judy was finally granted a full pardon in June 2018, after 36 years in prison. Today, she advocates for justice system reform, sharing her powerful testimony to fight wrongful convictions and support incarcerated women. Her new book with Jimmy Soni, When the Light Finds Us: From a Life Sentence to a Life Transformed, is more than a memoir — it’s a powerful reminder that hope and faith can prevail in even the darkest of circumstances.

TALK WITH JUDY HENDERSON ABOUT

  • The shock of adjusting to life behind bars and the challenges of reentering society after decades of wrongful imprisonment.
  • How Judy’s faith gave her strength, hope, and the ability to persevere even in the darkest of moments.
  • The power of forgiveness and its role in personal transformation.
  • The heartbreaking reality of being separated from children while serving a life sentence, the ways she stayed connected to them, and the emotional journey of rebuilding relationships after 36 years apart.
  • Her advocacy efforts to improve the rights and conditions of incarcerated women, bringing attention to the urgent need for prison reform.
  • Her pioneering work creating programs to help incarcerated mothers maintain relationships with their children.

You can pre-order your copy of When the Light Finds Us today.

Judy Henderson was a thirty-two-year-old mother of two running a successful business when she was wrongfully convicted of murder and sentenced to life in prison. Rather than surrender to despair, she transformed her sentence into a mission. Behind bars, Henderson earned her GED and paralegal certification, pioneered programs connecting incarcerated mothers with their children, and became a powerful voice for women’s rights and prison reform. Her advocacy work led to landmark legislation recognizing battered women’s syndrome as a legal defense in Missouri. After thirty-six years of unwavering faith and persistence, Henderson was pardoned in 2018. Her release wasn’t just freedom—it was vindication. Today, she channels her hard-won wisdom into serving others through Catholic Charities and advocating for criminal justice reform. A sought-after speaker and activist, she shares her inspiring message of hope and redemption while cherishing time with her two children, nine grandchildren, and nine great-grandchildren. Her remarkable journey from wrongful conviction to transformational leader demonstrates how one voice, even from behind bars, can ignite lasting change.

Jimmy Soni is an award-winning author whose latest book, The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley, was a national bestseller. His ghostwritten works have appeared on multiple bestseller lists. He Lives in Brooklyn, New York.

Worthy Books, a division of Hachette Book Group, publishes inspirational, transformational, and educational books that inspire readers to grow in faith, wisdom, and purpose. Worthy is committed to excellence in both content and presentation, delivering resources that engage thoughtful readers and strengthen their spirits. Their titles span across Christian living, memoir, business and leadership, women’s interest, and more.

Hachette Book Group is a leading book publisher based in New York and a division of Hachette Livre, the third-largest publisher in the world.

Contact:  Carly Hamilton, 575-621-0371, carly@130a.com

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  • For press materials, visit: 130a.com

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Zondervan partners with Jennie Allen for Jesus Everywhere Bible

February 17, 2025 by Sheri Toomb

In support of Gather25, a 25-hour worldwide gathering

Grand Rapids, MI, Feb. 2025 – Zondervan, a division of HarperCollins Christian Publishing, is pleased to announce its partnership with Gather25 founder and Bible teacher Jennie Allen for the release of the NIV Jesus Everywhere Bible.

“It has been our great pleasure to partner with Jennie and support her vision for this monumental event and the significant evangelism opportunity it creates,” said Melinda Bouma, vice president and publisher of Bibles for Zondervan. “The Jesus Everywhere Bible, available in the easy-to-read and understand New International Version, is the ideal outreach tool for Gather25 participants to share with others looking to discover God through his Word.”

Taking place February 28th and March 1st, Gather25 is the first 25-hour simultaneous gathering of Christ followers from all over the world for prayer, worship, repentance, and commissioning for the purpose of equipping Christians to go into the world to make disciples of all people. Gather25 will feature seven live events over six continents in one 25-hour period, with the goal of gathering the 2.5 billion Christians on earth to ultimately reach the 5.5 billion people who don’t yet know Jesus.

“March 1, 2025 will be some of the most important hours of our lives! 2.5 billion Christians calling on the name of Jesus to win hearts for Him,” said Allen. “We are so happy to have partnered with Zondervan on this wonderful resource that will help us realize our goal—one prayer, one heart, one moment at a time.”

The Jesus Everywhere Bible features:

  • The full text of the accurate, readable, and clear New International Version (NIV)
  • A letter from Jennie Allen and the Gather25 team to welcome readers to God’s Word
  • An invitation to follow Jesus, along with a video explaining the Gospel shared via a QR-code from the Gather25 team
  • A selection of Old Testament and New Testament maps
  • Getting to Know God – A step-by-step guide to becoming a follower of Jesus
  • About the Bible – Answers questions about what the Bible is, how it was written, and how it came to us
  • Promises from the Bible – Scripture passages on 20 difficult, yet common, emotions everyone experiences
  • 30 Days for Beginning Your Walk with Christ reading plan that gives an overview of the Bible and God’s love for his people
  • Perspectives from the Bible – Scripture passages on how to respond to 30 common life situations
  • 30 Days with Jesus reading plan that covers the life, death, and resurrection of Jesus
  • Double-column format
  • Exclusive Zondervan NIV Comfort Print® typeface
  • Print size: 9.9

The New International Version (NIV) is the world’s bestselling modern-English Bible translation—accurate, readable, and clear, yet rich with the detail found in the original languages. The NIV is the result of over 50 years of work by the Committee on Bible Translation, who oversee the efforts of many contributing scholars. Representing the spectrum of evangelicalism, the translators come from a wide range of denominations and various countries and continually review new research to ensure the NIV remains at the forefront of accessibility, relevance, and authority.

About Zondervan:  Zondervan, a worldwide leading Christian publisher of books and Bibles, is part of HarperCollins Christian Publishing, Inc. Its publications include a variety of Bible translations for all ages; books in different genres and subject areas for the general reader; curriculum for individual and group Bible study; books for children and young adults; academic resources including textbooks and reference books; ministry resources; and books on faith and culture. Zondervan is located in Grand Rapids, MI. For more information, visit www.zondervan.com.

About Comfort Print:  Zondervan Bibles teamed up with 2K/Denmark, the world’s foremost Bible typeface foundry, to create exclusive Comfort Print Bible fonts. NASB Comfort Print Bibles are easy to read at any size because the typeface was designed to be both efficient and readable. Zondervan Bibles believes that the beauty of the message should be reflected in the physical form of the book. Choosing the right typeface is one significant element in creating beautiful Bibles.

Contact:  Amy Morris, Director of Public Relations, amy.morris@harpercollins.com 

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Hodder Faith releases re-examined biography of Josephine Butler

February 17, 2025 by Sheri Toomb

Social historian Sarah C. Williams’ newest book When Courage Calls: Josephine Butler and the Radical Pursuit of Justice for Women published in the US by Hodder Faith on February 11

Sarah C. Williams presents a re-examined biography of the radical political activist Josephine Butler. From the beauty of her childhood in Northumbria, to the stifling intellectual environment of mid-Victorian Oxford; from the impoverished streets of Liverpool and the brothels of London, Brussels and Paris, to the offices of Westminster and the Houses of Parliament. Butler’s relentless drive to secure rights for women against the sexual double standard of her day captures a remarkable woman with deeply held values for equality.

This biography presents a fresh interpretation of the relationship between Josephine Butler’s public leadership, her political activism and her spirituality.

Among the first feminist activists, Butler raised public awareness of the plight of destitute women, worked to address human trafficking and led a vigorous campaign to secure equal rights for women before the law. In her pursuit of justice, Butler did as much for women as William Wilberforce did for African slaves within the British Empire, and yet, while Wilberforce remains a household name, Butler is forgotten.

Underpinning Butler’s public life of political activism lies the full corpus of her writing and the spirituality that grounded her activism. When Courage Calls offers a profound examination of Butler’s inner life of prayer, defined by her radical sense of justice that was able to transform Victorian society. Such conviction offers us a taste of what might be possible for our own time and culture.

Sarah C. Williams is a highly respected social historian. A specialist in 19th and 20th-century cultural and religious history, she has taught on Butler in Australia, New Zealand, Canada, the US as well as Britain. Having taught history at the University of Oxford; she moved to Regent College, Vancouver, teaching the History of Christianity to graduate students from all over the world. Williams remains a Research Professor at Regent and also has a collegiate attachment at the University of Oxford.

For marketing and press enquiries, please contact: 
Kaitlyn Shokes, kaitlyn.shokes@johnmurraypress.co.uk

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“Spring Sings” is the No. 1 new release on “Children’s Easter Books” chart on Amazon

February 17, 2025 by Sheri Toomb

NASHVILLE, TENN. (FEBRUARY 13, 2025)  Award-winning author and artist Ellie Holcomb has released her new children’s book, Spring Sings (B&H Publishing). This beautiful picture book climbed to the No. 1 new release on the “Children’s Easter Books” chart on Amazon after release.

Check out Spring Sings now.

Holcomb uses her beloved lyrical writing style to encourage young readers to watch as the world slowly wakes from winter – to know that the new life of spring also retells the story of God’s Son.  Illustrated by Laura Ramos (Sounding Joy), Spring Sings is Holcomb’s fourth book in a series. Her children’s books include Who Sang the First Song?, Don’t Forget to Remember, Sounding Joy, and now Spring Sings.

“We all know what it feels like to walk through winter seasons, but winter never gets the final word,” shares Ellie Holcomb. “Spring always sings a song of hope, reminding us that God loves to make ALL THINGS NEW! This book is an invitation to open our eyes and ears – to hear the beauty all around us, to remember that no matter how dark things may seem, love always has the final word.”

As she has with her other books, Holcomb will simultaneously release a companion children’s album produced by Nathan Dugger. Sing: Spring Songs will be released on March 21st featuring seven songs including five original songs. The project will include the title track, “Spring Sings,” which will be available on February 21st on all digital platforms.

About Ellie Holcomb
For eight years, Ellie recorded and toured full-time with her husband’s band, Drew Holcomb & The Neighbors, before stepping off the road when her first child was born. Her solo debut, As Sure As The Sun (2014), landed her a Top 10 hit and a GMA Dove Award for “New Artist of the Year.” Her critically acclaimed sophomore LP, Red Sea Road, followed in 2017. In 2021, she released her third full-length solo project, Canyon, to much acclaim, earning her a second Top 10 radio single with the song, “I Will Carry You.”  Holcomb has also released four children’s books – each with a companion EP of original music written specifically for kids. Her kids’ books, Who Sang The First Song? and Don’t Forget to Remember have each achieved the Evangelical Christian Publishers Association (ECPA) Bronze Award for selling more than 100,000 copies. Her debut book was also on the ECPA juvenile bestseller list and was a finalist for the 2019 Christian Book Award in the children’s category. She has also authored two additional children’s books, Don’t Forget To Remember and her Christmas book, Sounding Joy, which landed at No. 4 on ECPA’s Christian Juvenile Bestsellers, Christmas 2022 list. Her first adult book and devotional, Fighting Words: 100 Days of Speaking Truth into the Darkness (2021), has spent many months on the ECPA Bestseller list and is also a Bronze Award book. Ellie won the GMA Dove Award for “Children’s Album of the Year” in 2020 for her Sing: Remembering Songs album, “Recorded Music Packaging” for her album Canyon as well as in 2023 for “Children’s Recorded Song of the Year” for her Christmas song “Sounding Joy.” She resides in her hometown of Nashville, TN with her husband Drew Holcomb, and their three children. For more information visit: ellieholcomb.com

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“All You Want for Christmas” book deal signed with 10Publishing and David Platt

February 10, 2025 by Sheri Toomb

Leyland, UK – February 2025 10Publishing is delighted to announce that author and Lead Pastor at McLean Bible Church, David Platt, will be releasing a new evangelistic gift book, All You Want for Christmas, ready for distribution for Christmas 2025.

In four simple chapters, David Platt explains why Jesus came, what it means for us, and how he is the answer to our deepest need that stands apart from anything and anyone else.

Editorial Director at 10ofthose.com Jonathan Pountney said, “It’s our pleasure to partner with David on what we hope—Lord willing—will be an effective and innovative evangelistic book for gifting to friends and neighbours. For decades, David has been at the forefront of communicating gospel hope in North America and worldwide. Our prayer is that a huge audience will pick up the book, read it, and see that all they want—indeed, all they need—for Christmas is the forgiveness offered by the Saviour.”

With this release, Platt will follow in the footsteps of other trusted authors writing gospel-centred books intended for wide distribution at Christmas.

Past 10Publishing Christmas evangelistic releases have included The Four Emotions of Christmas by Bob Lepine, Light of the World by Jonathan Griffiths, and A Very Messy Christmas by Jago Wynne, and have proved popular among those with and without faith.

Along with major retail outlets, the book will be sold at 10ofthose.com, who provide the bookstore for The Gospel Coalition, Radical, and Getty Music among others.

All You Want for Christmas was acquired by 10Publishing, the publishing imprint of 10ofthose.com.

Advance review copies of the book and media interviews are available upon request; please contact Siwan Davies (siwan.davies@10ofthose.com).

About the author:
As well as being Lead Pastor at McLean Bible Church, David Platt is the Founder and Chairman of Radical, an organization that helps people follow Jesus and make him known in their neighbourhoods and all nations. David received his B.A. from the University of Georgia and M.Div., Th.M., and Ph.D. from New Orleans Baptist Theological Seminary. Some of his published works include Radical, Radical Together, Follow Me, Counter Culture, Something Needs to Change, and Don’t Hold Back. He lives in the Washington, D.C. metro area with his wife and children.

About the book:
All You Want for Christmas
Author: David Platt
ISBN: 978-1-83728-0-698
Paperback (will also be available as eBook and audiobook)
Release date: August 2025

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ACU Press releases Rev. Dr. Suzanne Nicholson’s “Cooperating with the Holy Spirit”

February 10, 2025 by Sheri Toomb

Abilene, TX — On February 8, 2023, the Holy Spirit moved powerfully among the students of Asbury University in Wilmore, Kentucky. This event ignited a spontaneous revival that lasted sixteen days. What began as a small gathering of students and staff lingering after chapel grew quickly into a global movement. The event attracted over fifty thousand individuals from around the world to experience God’s transformative presence in the Hughes Auditorium. During this time of vibrant, 24-hour worship, many individuals sought after counsel, confessed their sins, and reoriented their lives toward God.

While revivals have occurred throughout history, this event gained unprecedented attention due to the widespread use of social media and press coverage by both national and international news outlets. Cooperating with the Holy Spirit: Theological and Practical Reflections on the Asbury Outpouring by Rev. Dr. Suzanne Nicholson recounts the events of the Asbury Outpouring. It provides first hand insights into the spiritual movement; offers biblical, historical, and theological reflections on revivals and God’s redemptive work; and concludes with practical guidance for church leaders.

“For years, we’ll be discovering the thousands upon thousands of ways God moved through this outpouring. Having this journal of how it unfolded at ‘ground zero,’ told by voices who were there serving the cause, is such a gift to the Church. Their stories will help all of us connect and process our own experiences even as we continue to carry this fire out into the world.”
—Carolyn Moore, Bishop, Global Methodist Church, and author of Supernatural: Experiencing the Power of God’s Kingdom 

Rev. Dr. Suzanne Nicholson is a distinguished scholar and educator in the field of New Testament studies. Currently, she serves as a professor at Asbury University. She has previously taught at Malone University in Canton, Ohio. Dr. Nicholson holds a Ph.D. in New Testament Studies from the University of Durham in England, an M.Div. from Asbury Theological Seminary, and a B.A. in Journalism from the University of Minnesota. In addition to her academic work, Dr. Nicholson is an elder in the Global Methodist Church, where she contributes to the life and leadership of the denomination. She is also the assistant lead editor of Firebrand magazine, a platform for theological reflection and ministry insights. Her work bridges the worlds of scholarship, pastoral ministry, and Christian Leadership. Dr. Nicholson and her husband have two adult children, and she is deeply committed to both the academic and spiritual formation of students, seeking to equip them for lives of faith and service in the world.

Cooperating with the Holy Spirit
By Rev. Dr. Suzanne Nicholson
February 2025, Softcover
272 Pages, $24.99
ISBN: 9781684262328

Media Contact:  Kaylin Graves, publicity@leafwoodpublishers.com

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WaterBrook expands “Big Adventures for Growing Minds” kids series

February 10, 2025 by Sheri Toomb

Tina Cho, author of GOD’S LITTLE ASTRONOMER and the forthcoming GOD’S LITTLE OCEANOGRAPHER, extends the Big Adventures for Growing Minds picture book series from WaterBrook, in which readers explore how different parts of science reveal God’s love for the world.

GOD’S LITTLE ZOOLOGIST and GOD’S LITTLE BOTANIST are slated for publication in Summer 2027 and Spring 2029, respectively, and will be illustrated by Marta Álvarez Miguéns.

World rights were acquired by Bunmi Ishola, Senior Editor, for the Penguin Random House Christian Publishing Group, with the author represented by Adria Goetz at KT Literary and the illustrator agented by Alice Jin Zhang at Astound US.

For rights inquiries, contact Denise Cronin, decronin@penguinrandomhouse.com.

WaterBrook is an imprint of Penguin Random House Christian Publishing Group, a division of Penguin Random House, LLC.

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W Publishing, an imprint of Thomas Nelson Publishing, announces exciting new team updates

February 10, 2025 by Sheri Toomb

Nashville, TN – February 4, 2025– W Publishing Group, an imprint of Thomas Nelson, announced John Andrade has joined the team as senior marketing director, Katherine Hudencial has been promoted to marketing director, and Amanda Woods has joined as publicity director.

Andrade has more than 20 years of experience in the marketing and entertainment industries. He has worked at HarperCollins Christian Publishing for the last eight years, where he most recently led successful marketing campaigns for New York Times, Wall Street Journal, and Publishers Weekly bestselling book The Garden Within by Dr. Anita Philips, USA Today and Evangelical Christian Publishing Association bestselling book A Mission Without Borders by Chad Robichaux, and ECPA bestselling book Catching Whimsy by Bob Goff. Andrade served as senior marketing director for titles from authors including John Mark Comer, Jefferson Bethke, Jason Wilson, and Tyler Staton. As senior marketing director for W Publishing, Andrade will have the senior level marketers reporting to him. He will also manage relationships with sales, agents, author teams, and internal stakeholders while leading campaigns for key titles and assisting in developing the overall marketing vision and strategy for W Publishing.

Hudencial has worked at HarperCollins Christian Publishing for nine years, and has been a driving force behind the success of New York Times, USA Today, Publishers Weekly, and ECPA bestselling books including Woman Evolve and Power Moves by Sarah Jakes Roberts, USA Today and ECPA bestselling books including Lemons on Friday by Mattie Jackson Smith, and ECPA bestselling books including You Are More than You’ve Been Told by Hosanna Wong, Jesus Over Everything by Lisa Whittle, The God Who Stays by Matthew West, and The Marriage Devotional by Levi and Jennie Lusko. As marketing director, she will lead the development and execution of comprehensive marketing campaigns for prominent frontlist and backlist titles and be involved in developing and executing the overall audiobook marketing strategy.

Amanda Woods has worked in Christian publishing for eight years, crafting and executing successful publicity strategies and campaigns for bestselling books and authors. As publicity director for W Publishing, Woods will lead publicity campaigns for key titles and emerging voices as well as develop and implement a backlist publicity strategy for the imprint.

Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.

Contact:  Allison Carter, W Publishing Group, allison.carter@harpercollins.com

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Nelson Books extends partnership with John Eldredge through two-book deal

February 10, 2025 by Sheri Toomb

Nashville, TN – February 3, 2025 – Nelson Books and HarperChristian Resources, imprints of HarperCollins Christian Publishing, proudly announces a new multi-book and study guide agreement with bestselling author John Eldredge. This partnership will bring two new titles to market with study guides, further solidifying Eldredge’s remarkable legacy of offering spiritual insight and guidance to millions of readers worldwide.

The first book under this new agreement is slated for release in early 2027. Paul Pastor, Executive Editor, who has long admired Eldredge’s work, will serve as editor for these projects and will collaborate closely with Eldredge to bring these new ideas to life.

This announcement arrives on the heels of Eldredge’s newest book to launch, Experience Jesus. Really.: Finding Refuge, Strength, and Wonder through Everyday Encounters with God, set to launch on March 4, 2025, and published by Nelson Books. Accompanied by a 5-session Bible study from HarperCollins Resources, this release deepens Eldredge’s exploration of profound spiritual themes, providing readers with practical tools to cultivate a closer, everyday connection with Jesus.

“We are honored to continue our partnership with John Eldredge,” said Andrew Stoddard, Vice President and Publisher of Nelson Books. “John’s work has transformed countless lives over the years. He has the unique ability to blend experiential faith with practical wisdom, and we are excited to support his vision for these upcoming titles.”

The deal was negotiated by Curtis Yates of Yates & Yates, ensuring alignment between Eldredge’s creative direction and Nelson Books’ commitment to quality publishing.

A 2024 milestone of over 15 million copies of his books and Bible studies sold has reinforced Eldredge’s profound impact on the literary and spiritual communities. His celebrated works, including Resilient and the updated edition of the million-copy bestseller The Sacred Romance, have resonated with audiences seeking healing, purpose, and spiritual renewal.

“I’m excited to continue the great partnership I’ve had with the team at Nelson Books. For me, this has always been about healing hearts and transforming lives through rich intimacy with Jesus. I’m so grateful that the team at Nelson shares those deep desires,” said Eldredge.

Through this expanded partnership, Nelson Books continues its dedication to publishing titles that inspire, empower, and equip readers to walk closer with God. Fans and new readers alike can look forward to these forthcoming works as Eldredge builds upon his enduring legacy.

John Eldredge is a bestselling author, a counselor, and a teacher. He is also president of Wild at Heart, a ministry devoted to helping people discover the heart of God, recover their own hearts in God’s love, and learn to live in God’s kingdom. John and his wife, Stasi, live in Colorado Springs, Colorado. For more information about John Eldredge and his work, visit WildAtHeart.org.

Nelson Books, an imprint of Thomas Nelson, is a leader in the Christian nonfiction publishing realm. Nelson Books is dedicated to acquiring, developing and promoting authors whose content inspires, informs and invokes real change. The imprint publishes more than 50 new titles each year in the areas of spiritual growth, inspiration and practical living with select memoir, biography, history and culture releases. The Nelson Books roster of best-selling authors includes Max Lucado, Lysa TerKeurst, Tim Tebow, John Mark Comer, John & Stasi Eldredge, Jennie Allen, Jefferson Bethke, Bob Goff, Ruth Chou Simons, Tyler Staton, Anthony O’Neal, Christine Caine, and Carlos Whittaker.

Contact:  Lisa Beech, lisa.beech@harpercollins.com, 719-439-9403

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Shining Through: Parable Group unveils 2025 Christian Retail Report

February 10, 2025 by Sheri Toomb

February 5, 2025; San Luis Obispo, CA — The Parable Group proudly announces the release of its highly anticipated 2025 State of Christian Retail report. This comprehensive analysis dives into the trends, challenges, and opportunities shaping the Christian retail industry. Beyond sales figures and product trends, the report serves as both a beacon of hope and a strategic roadmap, highlighting how faith-driven retailers continue to thrive in a rapidly changing world.

While 2024 presented its share of challenges—including election-year uncertainties, a compressed holiday shopping season, and rising inflation—Christian retail remained steadfast, rooted in purpose and meaningful community connections.

Key findings in this year’s report:

  • Stable Sales Performance: Christian retail sales held steady in 2024, demonstrating the industry’s ability to maintain customer loyalty despite economic pressures.
  • Positive Outlook: Despite challenges, 77% of surveyed retailers expressed optimism about the future, describing their businesses as “Healthy” or “Steady.”
  • Emerging Product Trends: Bibles are a cornerstone with increasing demand for personalized options. Devotionals remain a consistent favorite, with a particular interest in mental health and targeted themes such as grief and anxiety. Bible accessories and study tools are also gaining popularity.
  • Social Media Dominance: Social media emerged as the leading marketing tool, with 94% of retailers actively engaging customers on platforms like Facebook and Instagram.

“Christian retail continues to shine as a vital space where faith and community intersect,” Greg Squires, President at The Parable Group. “This year’s report celebrates stories of resilience, innovation, and steady success offering actionable insights for the road ahead.”

What You’ll Find in the Report:

  • Comprehensive 2024 sales performance data and emerging trends
  • Insights into customer loyalty strategies and community impact
  • Stories of resilience, innovation, and leadership from retailers nationwide
  • Predictions for challenges and opportunities in 2025

The 2025 State of Christian Retail report is available now for download here.

Parable Group is a trusted partner in faith-based retail and marketing, helping Christian stores, publishers, and ministries grow through data-driven insights and innovative solutions. With 40 years of experience, Parable Group remains dedicated to advancing the Kingdom through collaboration and service. For more information, contact sally.ross@parablegroup.com or visit parablegroup.com.

Contact:  Sally Ross, (805) 329-4020, sally.ross@parablegroup.com

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